GO Media

What You'll Do Build, launch, and manage paid media campaigns across Google Ads and Meta Ads Manager, with opportunity to expand into LinkedIn, TikTok, YouTube, and other platforms over timeSupport full-funnel paid media strategy for each client, working alongside the Marketing Manager on goals spanning awareness, lead generation, and revenueManage campaign performance across multiple client accounts — pacing budgets, adjusting bids, and reallocating spend to hit each client's goalsStructure campaigns using modern best practices, including automated/algorithm-friendly campaign types (e.g., Google Performance Max, Meta Advantage+)Conduct keyword and audience research to inform targetingBuild and run structured testing roadmaps spanning creative, audience, and landing page tests to identify high-performing messaging and formatsUse Google Analytics (GA4) as a primary tool to independently analyze performance data, diagnose underperformance, and identify opportunities against KPIs (CPA, CPL, ROAS, CTR, conversion rate)Build performance reports and communicate insights and recommendations to the Marketing Manager and account teamsPartner with the Marketing Manager on forecasting and budget planning for existing client accountsStay current on platform updates and share relevant tactics or opportunities with the team At GO Media, we specialize in driving growth for leading practices in orthodontics, aesthetics, and wellness. You'll be part of a forward-thinking team that values innovation, creative excellence, and client success. You should be comfortable building campaigns, managing bids, and identifying performance issues with minimal ramp-up timeHands-on experience managing paid social campaigns in Meta Ads ManagerAdvanced proficiency in Google Analytics (GA4) — comfortable building reports and segments and pulling your own insights independently, without supportExperience designing and running structured A/B or multivariate tests across creative, audience, or landing pagesExperience managing more than one client, brand, or budget at a timeClear written and verbal communication skills

GO Media is seeking reliable drivers to operate our mobile LED digital advertising trucks in the Raleigh-Durham area. This flexible, low-stress role is suitable for students, working adults, or retirees seeking supplemental income. Drivers will operate company-owned vehicles on suggested or self-designed routes aligned with advertiser goals, traffic patterns and local events. Shifts may include days, evenings, and weekends, with GPS monitoring and a company-issued gas card for fuel purchases

You're not brand-new to paid media: you've run campaigns before, you know your way around Google Analytics, and you're ready to bring that experience to a fast-paced agency environment managing multiple client accounts at once. Strategize, build, launch, and manage paid media campaigns across Google Ads, Meta Ads Manager, LinkedIn, TikTok, YouTube, and other platforms as client needs require Develop full-funnel paid media strategies that support awareness, engagement, lead generation, and revenue goals for each client Own campaign performance for multiple client accounts simultaneously — pacing budgets, adjusting bids, and reallocating spend to hit each client's goals Structure campaigns using modern best practices, including automated/algorithm-friendly campaign types (e.g., Google Performance Max, Meta Advantage+) and smart budget allocation Conduct keyword, audience, and competitive research to inform targeting and campaign strategy Build and execute structured testing roadmaps spanning creative, audience, and landing page tests to identify high-performing messaging and formats Write and test ad copy and collaborate with the creative team on assets for A/B and multivariate testing Leverage AI-powered campaign features, automation tools, and platform optimization models to improve performance at scale Use Google Analytics (GA4) as a primary tool to analyze performance data, diagnose underperformance, and identify opportunities to improve KPIs (CPA, CPL, ROAS, CTR, conversion rate, etc.) Build reporting dashboards and clear, client-ready performance summaries, and communicate insights and recommendations to account managers and clients Stay current on platform updates and industry best practices, and proactively recommend new tactics or channels Partner with the Digital Lead on account strategy, forecasting, and budget planning At GO Media, we specialize in driving growth for leading practices in orthodontics, aesthetics, and wellness. Bachelor's degree in Marketing, Analytics, Business, or a related field, or equivalent hands-on experience 2-4+ years of hands-on experience managing paid search and paid social campaigns; agency experience strongly preferred Demonstrated expertise in Google Ads and Meta Ads Manager, including campaign structure, bidding strategies, and audience targeting Working experience with LinkedIn, TikTok, and/or YouTube advertising Advanced proficiency in Google Analytics (GA4) — comfortable building reports, segments, and pulling insights independently Familiarity with modern attribution models and cross-channel measurement Experience managing multiple client accounts and budgets at the same time without dropping details Clear written and verbal communication skills; able to explain performance data to non-technical stakeholders Exposure to landing page optimization and CRO best practices

Go Media Advertising is seeking reliable and safety-focused drivers to operate our mobile LED digital advertising trucks throughout the Raleigh–Durham area. Drivers will operate company-owned vehicles along suggested or self-designed routes based on advertiser goals, traffic patterns, and local events. Drive within Raleigh, Durham, and surrounding areas only Follow suggested routes or design optimized routes around traffic and local events Focus driving near high-traffic areas, sports venues, concerts, and community events when applicable Use company-issued gas card for fuel purchases only Comply with all traffic laws and company driving policies Maintain professional conduct while operating a branded vehicle Report any vehicle issues, accidents, or incidents immediately Personal use of the vehicle or fuel card is strictly prohibited. Scheduling is flexible based on advertiser demand.

You will play a key role in building creative sponsorship opportunities, developing strategic partnerships, and helping shape new revenue-generating collaborations. Identify and cultivate relationships with brands, sponsors, and media partners Build a pipeline of potential sponsorship and partnership opportunities Initiate conversations with organizations that align with GO Media’s audiences and platforms Create Sponsorship Opportunities Maintain strong relationships with partners and sponsors Identify opportunities to expand partnerships over time Ensure partnerships deliver value for both sponsors and audiences Support Growth of the Media Ecosystem Work with marketing and leadership to execute sponsorship initiatives Coordinate partnership deliverables and campaigns Contribute ideas for new growth opportunities and brand collaborations Who This Role Is Great For This role is ideal for someone who enjoys building relationships and creating marketing collaborations. This role is designed as a pathway into senior business development leadership.