Georges Media Group

Job Title: Marketing Account Executive Join Our Talent Community Position Overview Georges Media Group is seeking a highly motivated Marketing Account Executive within our Baton Rouge area advertising sales team to drive growth through new client acquisition and account growth. The Account Executive will be able to sell Georges Media Group’s full suite of print publications, digital marketing tactics, digital out-of-home, and event sponsorships. Key Responsibilities New Business Acquisition: Proactively identify, prospect, and secure new advertising clients through strategic outreach, networking, and market research.Consultative Selling: Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.Multi-Platform Expertise: Present and sell cross-platform campaigns including print, SEM, SEO, social media, OTT/CTV, targeted display, Amazon advertising solutions, and more.Digital Leadership: Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.Competitive Conquesting: Successfully convert advertising dollars from competitive media by articulating the value, reach, and ROI of The Advocate’s solutions.Relationship Development: Build strong, long-term partnerships with new clients by delivering results, insight, and exceptional service.Reporting & Forecasting: Maintain accurate sales pipelines, forecasts, and activity reporting while providing insight into market trends and competitive activity.Continuous Improvement: Participate in ongoing training, workshops, and industry events to sharpen sales skills and stay ahead of evolving advertising solutio Qualifications 1-2 years of sales, marketing, or business development experience required.Strong understanding of today’s marketing/advertising ecosystem, including both traditional and digital media.Excellent communication, presentation, and negotiation skills.Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.Experience selling digital marketing strategies, including SEM, SEO, social media, OTT/CTV, or programmatic advertising is preferred. Represent Louisiana’s largest locally-owned media brand.Focus exclusively on new business development with strong internal support.Sell a robust portfolio of solutions that span print, digital, and emerging platforms.Access ongoing training, professional development, and long-term career growth opportunities.

Digital Video Producer & Sports Content CreatorLocation: Baton Rouge, LARole OverviewWe are seeking a dynamic, multi‑talented Digital Video Producer & Sports Content Creator to bridge the gap between high‑quality commercial production and authentic social media storytelling. This hybrid role requires a candidate who is equally comfortable behind the camera lens, in the editing bay, and in front of the camera engaging an audience.Reports to: Director of Video Production.You will be responsible for producing professional‑grade video content for our commercial clients while simultaneously spearheading the development of a sports‑centered influencer brand across TikTok and Instagram targeting diverse communities in Louisiana. The ideal candidate has a deep passion for Louisiana sports, a sharp eye for cinematic composition, and the charismatic personality necessary to build and maintain a loyal social media following.Key ResponsibilitiesVideo Production (Client Projects)End‑to‑End Production: Execute professional video shoots for advertising clients, including setup, lighting, sound, and operation of high‑end camera equipment.Creative Execution: Translate client objectives into compelling video narratives for commercial spots, digital campaigns, and social media deliverables.Post‑Production: Edit footage using industry‑standard software (e.g., Adobe Premiere Pro, After Effects) to deliver polished, ready‑to‑publish content that meets brand standards.Collaboration: Work closely with the advertising and editorial teams to ensure seamless integration of video assets into broader marketing campaigns.On‑Camera Talent & Influencer GrowthBrand Personality: Serve as the primary on‑camera host for client‑sponsored content and our proprietary sports‑themed channels.Content Strategy: Develop and execute a consistent content calendar for TikTok and Instagram focusing on local sports culture, analysis, and fan engagement.Audience Building: Monitor social media analytics to optimize reach, engagement, and follower growth; interact with the community to foster an authentic brand voice.Trend Adaptation: Stay at the forefront of short‑form video trends, platform algorithm changes, and emerging digital storytelling techniques.QualificationsPortfolio Required: A strong portfolio demonstrating both professional videography/editing capabilities and successful on‑camera presence.Technical Proficiency: Advanced knowledge of camera operation (DSLR/Mirrorless/Cinema line), lighting techniques, audio recording, and non‑linear editing.Social Media Expertise: Demonstrated success in growing a social media following on TikTok and Instagram, with a deep understanding of short‑form video metrics.Sports Fluency: An inherent knowledge of Louisiana sports culture (LSU, Saints, and regional prep sports) is highly preferred.Communication Skills: Exceptional ability to distill complex information into clear, engaging, and high‑energy video content.Adaptability: Ability to thrive in a fast‑paced media environment where priorities can shift based on news cycles and client needs.Why Join UsYou will be joining a fast‑paced, innovative team at the intersection of traditional journalism and modern digital marketing. This role offers the unique opportunity to combine professional production resources with the creative freedom to build a personal and brand‑affiliated influencer presence in one of the most vibrant sports markets in the country.Salary: Commensurate with experience.Benefits: Medical, dental, vision, life, short‑term disability (STD), long‑term disability (LTD), paternity leave, PTO and 401(k) retirement savings company match.Georges Media Group is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.#J-18808-Ljbffr

This position plays a critical role in expanding our advertiser base and introducing new clients to The Advocate’s full portfolio of trusted print and cutting-edge digital products. The Account Executive will be able to sell Georges Media Group’s full suite of print publications, digital marketing tactics, digital out-of-home, and event sponsorships. Experience selling digital marketing strategies, including SEM, SEO, social media, OTT/CTV, or programmatic advertising is preferred. Sell a robust portfolio of solutions that span print, digital, and emerging platforms. Access ongoing training, professional development, and long-term career growth opportunities.

Georges Media Group, through The Advocate, is looking for a driven Account Executive based in Baton Rouge, LA. This position focuses on acquiring new advertising clients by developing customized solutions across print and digital platforms.The ideal candidate will have a strong background in consultative sales and exhibit excellent communication abilities. Join us to represent Louisiana's most trusted media brand, while enjoying competitive compensation and growth opportunities.#J-18808-Ljbffr