Genesis Health Clubs

Genesis Health Clubs is seeking a hands-on Director of Digital Marketing to build, launch, manage, optimize, and report on paid digital advertising campaigns across Google Ads, Meta Ads, YouTube, and other performance channels. You will own end-to-end campaign execution from setup to optimization to generate qualified leads and online memberships. The role emphasizes fast testing, data-driven decision making, and collaboration with marketing and sales teams across multiple locations to drive

About the position This role is ideal for someone who can move quickly, test intelligently, and use data to improve results across multiple locations, offers, audiences, and markets. Responsibilities Build, launch, and manage paid campaigns directly inside platforms including Google Ads, Meta Ads Manager, YouTube, display, retargeting, and other relevant digital channels.Create campaign structures that support lead generation, online membership sales, free trials, personal training offers, seasonal promotions, and location-specific campaigns.Set up campaigns, ad groups, ad sets, audiences, keywords, placements, budgets, bids, UTMs, conversion goals, and tracking parameters.Write and refine ad copy, headlines, descriptions, calls-to-action, and creative direction for campaign testing.Ensure campaigns are launched accurately, on time, and aligned with business goals.Build and optimize Google Search campaigns for high-intent membership, gym, fitness, personal training, family membership, swim, tennis, pickleball, wellness, and location-based searches.Manage keyword research, match types, negative keywords, ad extensions/assets, bidding strategies, budget pacing, Quality Score improvement, and search term analysis.Build and manage Performance Max, YouTube, Display, Local, and remarketing campaigns where appropriate.Track and improve cost per lead, conversion rate, impression share, click-through rate, cost per click, and lead quality.Build and manage Meta campaigns across Facebook and Instagram for lead generation, awareness, retargeting, traffic, and conversion objectives.Develop audience strategies using interests, behaviors, lookalikes, custom audiences, website visitors, engagement audiences, and CRM-based lists where available.Test creative formats including static ads, video ads, reels, carousel ads, lead forms, landing page campaigns, and retargeting sequences.Monitor and optimize campaign performance based on CPL, CTR, frequency, creative fatigue, audience quality, lead quality, and conversion outcomes.Create and manage structured A/B tests for audiences, offers, creative, copy, landing pages, forms, placements, and calls-to-action.Monitor campaigns daily and make optimization decisions based on performance trends.Scale winning campaigns and pause or revise underperforming campaigns quickly.Test campaign variables with discipline so results are clear and actionable.Set up and manage tracking using UTMs, pixels, conversion events, Google Tag Manager, Google Analytics 4, Meta Pixel, Google Ads conversions, and CRM reporting tools.Partner with the HubSpot Specialist to ensure lead sources, campaign attribution, and conversion data are accurately captured.Track campaign performance from ad click to lead submission, sales follow-up, appointment booking, and membership conversion where possible.Build regular reports showing spend, impressions, clicks, CTR, CPC, CPL, conversion rate, lead quality, and campaign ROI.Translate campaign data into clear recommendations for creative, budget, audience, and offer adjustments.Manage campaigns across multiple Genesis Health Clubs locations and markets.Customize campaigns by club, geography, audience, amenity, offer, and market need.Help identify which locations need additional lead support, which campaigns are performing best, and where budget should be shifted.Maintain clear campaign naming conventions, tracking standards, and reporting structures across all locations.Work with the creative team to request and test high-performing assets.Collaborate with the HubSpot Specialist to ensure leads are routed properly and follow-up workflows are functioning.Partner with sales leadership to understand lead quality, appointment rates, closing rates, and campaign feedback.Use sales feedback to improve targeting, messaging, offers, and landing page performance.Requirements 3–5+ years of hands-on paid media experience.Strong experience building and managing campaigns directly inside Google Ads and Meta Ads Manager.Proven experience creating lead generation campaigns with measurable results.Experience with campaign setup, audience targeting, keyword research, budget pacing, bid strategies, conversion tracking, retargeting, and optimization.Strong understanding of A/B testing, campaign attribution, landing page performance, and lead quality analysis.Ability to manage multiple campaigns, markets, and priorities at the same time.Nice-to-haves

Genesis Health Clubs is seeking a hands-on, results-driven Director of Digital Marketing to build, launch, manage, optimize, and report on paid digital advertising campaigns across Google Ads, Meta Ads, and other performance marketing channels. The right candidate knows how to build campaigns from the ground up, structure ad sets, write or refine ad copy, test creative, manage budgets, track conversions, analyze performance, and optimize campaigns to generate qualified leads and online membership sales ● Monitor and optimize campaign performance based on CPL, CTR, frequency, creative fatigue, audience quality, lead quality, and conversion outcomes. ● Strong understanding of A/B testing, campaign attribution, landing page performance, and lead quality analysis. ● Experience with YouTube, Performance Max, geofencing, programmatic/display, or local search campaigns.

Genesis Health Clubs in Wichita, Kansas is seeking a hands‑on Director of Digital Marketing to build, launch, and manage paid digital advertising campaigns across various platforms. The role demands experience in Google Ads and Meta Ads, with a focus on optimizing campaigns to drive leads and sales.The ideal candidate should possess a strong track record in campaign management and analytics, able to deliver measurable results across multi-location settings. Join a dynamic team and take your career to the next level!#J-18808-Ljbffr

Position: Growth-Driven Paid Ads & Performance Marketing Manager Genesis Health Clubs in Wichita is looking for a hands-on Performance Marketing & Paid Ads Manager to drive digital advertising campaigns across platforms like Google Ads and Meta Ads. The successful candidate will build, manage, and optimize campaigns to deliver qualified leads and boost online memberships.This role demands strong analytics skills, as you will work with multiple campaigns across various locations, balancing creative testing with substantial performance metrics. Experience in fitness or multi-location businesses is a plus.#J-18808-Ljbffr

Genesis Health Clubs is seeking a hands-on, results-driven Performance Marketing & Paid Ads Manager to build, launch, manage, optimize, and report on paid digital advertising campaigns across Google Ads, Meta Ads, and other performance marketing channels. The right candidate knows how to build campaigns from the ground up, structure ad sets, write or refine ad copy, test creative, manage budgets, track conversions, analyze performance, and optimize campaigns to generate qualified leads and online membership sales Monitor and optimize campaign performance based on CPL, CTR, frequency, creative fatigue, audience quality, lead quality, and conversion outcomes. Strong understanding of A/B testing, campaign attribution, landing page performance, and lead quality analysis. Experience with YouTube, Performance Max, geofencing, programmatic/display, or local search campaigns.