General Motors

General Motors is seeking an Assistant Integrated Marketing Manager for Cadillac to plan and execute advertising campaigns across digital, print, broadcast, and social channels. You will support the Advertising Manager, collaborate with internal and external teams, and ensure timely, on-budget delivery that aligns with brand objectives. This remote role requires strong communication, project management, and analytical thinking to contribute to Cadillac's retail strategy and branding efforts.

The Performance Marketing Strategy & Operations Lead will help build and scale a consistent enterprise-wide approach to global performance marketing across General Motors. Reporting to the Director, Global Performance Marketing, this role will sit within the Global Performance Marketing COE and serve as an objective strategic partner to Cadillac, GMC, Buick, Chevrolet, and key global markets. This leader will help translate the enterprise vision into practical standards, processes, operating rhythms, and activation principles across paid media, search, CRM, audience strategy, digital experiences & creative, lead generation & progression, measurement, and optimization. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s Talent Community (beamery.com) (https://flows.beamery.com/generalmotors/talcom) .

The Assistant Integrated Marketing Manager supports the planning and execution of Cadillac's advertising campaigns across digital, print, and social media platforms. This role involves collaborating with internal teams and external agencies to manage project timelines, budgets, and brand consistency.

The Media Planner supports the Chevrolet strategy team by developing and coordinating national media campaigns across various channels. This role involves budget tracking, audience analysis, and collaborating with internal teams to optimize media performance and drive brand initiatives.

The Cadillac Influencer Marketing Lead is responsible for developing and executing creator strategies to enhance brand prestige and cultural relevance. This role involves cross-functional collaboration to integrate influencer programs across paid, earned, and owned media channels.

The Assistant Integrated Marketing Manager supports the planning and execution of Cadillac advertising campaigns across digital, print, and social media platforms. This role involves collaborating with internal teams and external agencies to manage project timelines, budgets, and creative brand alignment.

Job Description In this role, you will also integrate with third-party marketing platforms and APIs, facilitate data discovery across diverse partner datasets, and create solutions that deliver reliable, trustworthy data for activation, measurement, and optimization. Design, develop, and enhance data pipelines for marketing and advertising datasets, including atypical or semi-structured partner formats Implement effective data models, storage designs, and orchestration workflows to support campaign activation, attribution, measurement, and analytics Establish and oversee automated data quality and validation frameworks leveraging LLM-based and rules-based methodologies Integrate and normalize data from various marketing platforms, digital agencies, and third-party partners to ensure performance and consistency Create ingestion tools for log-level data, event streams, pixel files, and other marketing-specific data formats Develop and adhere to data governance standards including data lineage, schema tracking, and compliance with privacy regulations Enhance operational stability through observability in pipelines, incorporating logging, monitoring, and anomaly detection Collaborate with diverse teams to translate marketing data needs into scalable, production-ready engineering solutions Your Skills & Abilities (Required Qualifications) Selected candidates may work from any location within the country and are not required to report to a GM site unless instructed by management. We are committed to making the world better through our actions and fostering a diverse team that delivers on our vision.

Job Description In this role, you will also integrate with third-party marketing platforms and APIs, facilitate data discovery across diverse partner datasets, and create solutions that deliver reliable, trustworthy data for activation, measurement, and optimization. Design, develop, and enhance data pipelines for marketing and advertising datasets, including atypical or semi-structured partner formats Implement effective data models, storage designs, and orchestration workflows to support campaign activation, attribution, measurement, and analytics Establish and oversee automated data quality and validation frameworks leveraging LLM-based and rules-based methodologies Integrate and normalize data from various marketing platforms, digital agencies, and third-party partners to ensure performance and consistency Create ingestion tools for log-level data, event streams, pixel files, and other marketing-specific data formats Develop and adhere to data governance standards including data lineage, schema tracking, and compliance with privacy regulations Enhance operational stability through observability in pipelines, incorporating logging, monitoring, and anomaly detection Collaborate with diverse teams to translate marketing data needs into scalable, production-ready engineering solutions Your Skills & Abilities (Required Qualifications) Selected candidates may work from any location within the country and are not required to report to a GM site unless instructed by management. We are committed to making the world better through our actions and fostering a diverse team that delivers on our vision.

The Marketing Applied Sciences (MAS) team plays a vital role in providing data-driven solutions to support GM's business objectives. Your Skills & Abilities (Required Qualifications) 6+ years of experience in media/performance marketing analytics or a similar role The actual base salary for the successful candidate will vary based on relevant factors. At GM, we encourage daily choices that foster meaningful change and create a sense of belonging within our team.

Job Description In this role, you will also integrate with third-party marketing platforms and APIs, facilitate data discovery across diverse partner datasets, and create solutions that deliver reliable, trustworthy data for activation, measurement, and optimization. Design, develop, and enhance data pipelines for marketing and advertising datasets, including atypical or semi-structured partner formats Implement effective data models, storage designs, and orchestration workflows to support campaign activation, attribution, measurement, and analytics Establish and oversee automated data quality and validation frameworks leveraging LLM-based and rules-based methodologies Integrate and normalize data from various marketing platforms, digital agencies, and third-party partners to ensure performance and consistency Create ingestion tools for log-level data, event streams, pixel files, and other marketing-specific data formats Develop and adhere to data governance standards including data lineage, schema tracking, and compliance with privacy regulations Enhance operational stability through observability in pipelines, incorporating logging, monitoring, and anomaly detection Collaborate with diverse teams to translate marketing data needs into scalable, production-ready engineering solutions Your Skills & Abilities (Required Qualifications) Selected candidates may work from any location within the country and are not required to report to a GM site unless instructed by management. We are committed to making the world better through our actions and fostering a diverse team that delivers on our vision.

The Senior Ad Ops Engineer is responsible for architecting scalable data pipelines and automated validation frameworks to manage complex marketing and advertising datasets. This role focuses on integrating third-party platform data to ensure accuracy and reliability for campaign activation, measurement, and analytics.

The Role As a Senior Engagement Marketing Strategist, you will be a key contributor and expert in marketing analytics, uncovering valuable insights that drive performance optimization across various channels. What Will Give You a Competitive Edge (Preferred Qualifications) • Proficiency with Databricks (SQL, Python) for dataset querying and analysis • Experience in automotive or consumer product marketing • Hands-on familiarity with Adobe Analytics, Google Analytics, and media measurement platforms • Knowledge of campaign optimization and audience segmentation strategies • Understanding of Generative AI prompt crafting and output validation The actual base salary for the successful candidate will vary based on relevant factors. At GM, we encourage daily choices that foster meaningful change and create a sense of belonging within our team.

The Role As a Senior Engagement Marketing Strategist, you will be a key contributor and expert in marketing analytics, uncovering valuable insights that drive performance optimization across various channels. What Will Give You a Competitive Edge (Preferred Qualifications) • Proficiency with Databricks (SQL, Python) for dataset querying and analysis • Experience in automotive or consumer product marketing • Hands-on familiarity with Adobe Analytics, Google Analytics, and media measurement platforms • Knowledge of campaign optimization and audience segmentation strategies • Understanding of Generative AI prompt crafting and output validation The actual base salary for the successful candidate will vary based on relevant factors. At GM, we encourage daily choices that foster meaningful change and create a sense of belonging within our team.