Full Spectrum Marketing (FSM)

Chase the Afterglow With Us We are driven by honing a craft and delivering work that is worthy of the win—first for our clients, and ultimately for ourselves. This role is responsible for developing, customizing, and maintaining high-performance websites, ensuring they are optimized for performance, accessibility, and user experience. You avoid fragile, auto-generated builder classes in favor of descriptive, reusable naming conventions.Extend WordPress capabilities by developing custom PHP shortcodes and functions, ensuring all logic is properly documented and follows security best practices.Precisely translate Figma designs into functional websites, maintaining design integrity and responsiveness across all breakpoints.Maintain website health by optimizing for Core Web Vitals, code minification, and efficient asset loading.Ensure all web builds meet WCAG accessibility standards.Manage and troubleshoot websites within high-performance, Nginx-based WordPress hosting environments, utilizing browser developer tools and server logs for debugging. Strong foundation in HTML5, CSS3 (Flexbox/Grid), JavaScript, and PHP.2–5+ years of experience in WordPress development, including child theme customization.Experience with visual builders is helpful, but you must be comfortable writing custom code to overcome builder limitations.

Full Spectrum Marketing (FSM) in Akron, Ohio is looking for an experienced Account Strategist. You will be the primary marketing consultant for a portfolio of clients, building relationships and crafting tailored marketing strategies.The ideal candidate has over 3 years of experience in marketing and communications, strong relationship-building skills, and the ability to manage multiple client strategies effectively. Join FSM in chasing meaningful results for our clients.#J-18808-Ljbffr

Position: Growth-Focused Content Marketer (SEO & AI) Full Spectrum Marketing (FSM) in Akron, Ohio is seeking a skilled Content Marketer to join their Story Team. This role involves crafting strategic marketing content across various platforms, including blogs and emails, with the goal of enhancing brand visibility and generating leads.The ideal candidate should have over 3 years in content or digital marketing and a deep understanding of SEO best practices. Contributions will drive effective client marketing strategies through data-driven insights and collaboration with creative teams.#J-18808-Ljbffr

About Full Spectrum Marketing We are driven by honing a craft and delivering work that is worthy of the win – first for our clients, and ultimately for ourselves. You understand how each piece connects to a broader marketing funnel and are motivated by metrics, outcomes, and continuous improvement.A multi-channel approach: You are comfortable creating and adapting content for a variety of platforms and formats, from blog posts and email newsletters to social media and AI-powered search experiences. You understand that where and how content is distributed matters as much as the content itself.A strategic understanding of SEO and AI visibility: You are knowledgeable about search engine optimization best practices and understand how to optimize content for both traditional search and emerging AI-driven search tools. Develop and execute content marketing strategies aligned with client goals, including blog articles, email campaigns, social media content, landing pages, and more.Optimize content for search visibility and AI discovery, applying on-page SEO best practices and staying current on how generative AI tools surface and recommend content.Plan and manage email marketing campaigns from concept through deployment, including copywriting, segmentation guidance, and performance analysis.Research industry trends and audience insights to inform content planning that resonates with target audiences and supports client objectives.Monitor and report on content performance metrics—such as traffic, open rates, engagement, and conversions—using data to refine ongoing content strategy.Collaborate with graphic designers, web developers, and digital specialists to ensure content and creative are aligned across all deliverables.Participate in client-facing meetings by presenting content strategies, reporting on results, and gathering input to inform future work.