Digital Marketing
Primary Accountability The Digital Marketing & Analytics Specialist is responsible for performing digital marketing & analytics-related duties on a professional level in various functional areas, including assisting in delivering value and performance of the organization’s brand, services, digital marketing initiatives, and programs. Description of Primary Responsibilities Responsible for carrying out responsibilities in the following functional areas, as assigned: Research and Analytics related to all digital platforms Responsible for conducting research and reporting on analytics related to digital marketing trends. Responsible for conducting research and reporting on analytics for all digital marketing platforms, including but not limited to social media platforms, Google Business Profiles, LocaliQ Agency Digital Advertising, website data, etc. Responsible for making recommendations to the Marketing & Communications Manager based on analytics and data metrics, resulting in the execution of high-performing digital marketing campaigns Responsible for reviewing social media accounts daily, weekly, monthly, quarterly, and annually to ensure functionality and accuracy and recommend any needs for adapting paid advertising. Description of Primary Attributes Professional & Technical Knowledge: Effective June 1, 2026, all individuals hired into the role must: Possesses specific advanced knowledge and skills, including written and verbal communication skills, computational, computer and technical skills, and mathematical knowledge frequently acquired through the completion of a Bachelor’s degree with a recognized major or comparable experience, and; or comparable experience, and; A combination of relevant experience and completion of a high school diploma with a minimum cumulative GPA of 2.5, or General Educational Development (GED) with a minimum overall score of 162.5, and healthcare-related knowledge frequently acquired through completion of a trade school, para-professional, or certificate-type program.