The CRM Manager will lead marketing strategy and campaign execution across outbound channels like email, SMS, and push notifications. The role involves audience segmentation, A/B testing, and performance optimization to drive fan engagement and increase lifetime value.
This role involves creating performance-driven copy for direct mail and digital marketing campaigns within the financial services sector. The position requires a blend of strategic writing, customer insight, and the ability to leverage AI tools to optimize content for acquisition and retention.
This role involves leading insight-driven direct mail marketing programs for clients in the financial services and fintech sectors. The strategist will bridge the gap between analytics, creative teams, and production to develop performance-driven campaigns.