EVR Advertising

As our agency continues to grow, we foster a collaborative, energetic environment where talented A-players genuinely enjoy working together and celebrating each other’s success. Develop and manage digital campaigns across Paid Search, Programmatic, Display, Paid Social, YouTube, OTT/CTV, Streaming Audio, etc.Collaborate with Account Executives to align campaign strategies with client goals and past performance.Use first- and third-party data to inform targeting, audience segmentation, and geographic strategy.Present media recommendations and rationale to internal teams and clients.Be proficient in using Ai resources to conduct client industry trends and research to help inform media strategies. Ad Platform Management and Analytics Connect digital marketing activity to client CRM data Analyze campaign performance across the entire client sales funnel Understand the business lifecycle and full sales process to be able to interact and respond to client inquiries. Bachelor’s degree in Digital Marketing, Advertising, Communications or related field.A minimum of five (5) years of developing, managing and implementing paid digital marketing and social campaigns.Must have a passion for numbers, data, budgeting and Excel while possessing an analytics-first mindset Strong client-facing presentation skills Strong knowledge of advertising and marketing trends, and digital media strategy.Ability to multi-task, work under tight deadlines and frequently adjust to changing priorities and timelines.Excellent written and verbal communication skills.Outstanding commitment to customer service.Ability to present ideas, problem solve and negotiate.Exceptional attention to detail, organization and time management.Strong knowledge of ad platforms (Google Ads, META Ads, etc), analytics tools (GA4, LookerStudio, SuperMetrics etc) and SEM tools (Google Search Console)Experience with incorporating AI into the marketing process is a plus.

The Digital Marketing Specialist / Manager at EVR is perfect for a digital media marketer who relishes the opportunity to dive into data, translating performance trends into strategies and opportunities. Digital Marketing Campaign Strategy Use Google Tag Manager (GTM) to deploy and troubleshoot tags and conversion events. Strong knowledge of ad platforms (Google Ads, META Ads, etc), analytics tools (GA4, LookerStudio, SuperMetrics etc) and SEM tools (Google Search Console) Experience with incorporating AI into the marketing process is a plus. Competitive salary and benefits package EVR maintains a hybrid workplace, with staff working at the Manchester, NH office three days a week (Tuesday-Thursday) and from anywhere two days a week (Monday and Friday) Health (HMO and HSA), dental and vision insurances Simple IRA with 3% company match Generous vacation time and paid holidays Early release Fridays year-round Professional development through EVR University Free parking

Job Description EVR Advertising is a full-service marketing agency based in Manchester, New Hampshire, serving clients across a variety of industries with strategic, creative and results-driven marketing solutions. The Account Coordinator is an early career position in Account Services. They provide support to the account team in the senior living vertical to ensure effective/efficient account operations, providing solid and dependable support across all facets of the business. The position is a first step into account management and requires solid organizational skills and the ability to manage multiple projects and deliverables at the same time, while exemplifying enthusiasm and a can-do attitude within a complex and dynamic agency culture. Work on marketing strategy and planning projects relating to assigned clients \n

As an Account Executive (AE), you will be a vital contributor in the development and execution of client marketing strategies and tactics. You will ensure the agency meets and exceeds client desires and expectations and that internal teams are prepared to execute accordingly. Competitive salary and benefits package Hybrid workplace, working at the Manchester office three days a week and from anywhere two days a week Generous vacation time and paid holidays Early release Fridays year-round Professional development through EVR University Growth potential for those who work smart and make a mark Guide marketing strategy, campaign planning and content development related to assigned senior living industry clients Collaborating within an established account team focused on communication and being a team player Identify, cultivate and propose new business ideas and opportunities to clients Prepare campaign plans, supervise tactical execution and track results Work with Creative and Content Teams to develop and deploy creative campaign elements, including a heavy emphasis on content development and distribution and social media Maintain meticulous documentation of all activities on the client’s behalf and prepare project status reports for client as needed Participate in internal strategic and production meetings to ensure effective project management Consistently exceed client expectations and continually maintain and improve the agency-client relationship Become educated and stay abreast of developments in the senior living industry Keep growing as an agency professional through ongoing professional education, stretching skill sets, celebrating successes and learning from mistakes Maintain a commitment to the ongoing improvement of presentation skills and public speaking Understand how the agency makes money and contribute to profitability through good business management Network, connect and be a positive advocate for the agency in the community Bachelor's degree in Marketing, Communications, Business or related field 3-5 years employment experience in an advertising/marketing position is required Ad agency and/or senior living marketing experience is highly desirable Strong knowledge of advertising and marketing trends, strategy and business Comfortable interpreting campaign metrics and making strategic recommendations Articulate written and oral communication skills Effective sales and customer service skills Proficiency with numbers, budgeting and Excel Ability to present ideas, problem solve and negotiate Exceptional attention to detail, organization and time management Adequate ability to use technology, including suite of Microsoft Office programs, Zoom, A/V equipment and Adobe.

EVR Advertising is a full-service marketing agency based in Manchester, New Hampshire, serving clients across a variety of industries. Responsibilities Guide marketing strategy, campaign planning and content development related to assigned senior living industry clientsCollaborating within an established account team focused on communication and being a team playerIdentify, cultivate and propose new business ideas and opportunities to clientsPrepare campaign plans, supervise tactical execution and track resultsWork with Creative and Content Teams to develop and deploy creative campaign elements, including a heavy emphasis on content development and distribution and social mediaMaintain meticulous documentation of all activities on the client’s behalf and prepare project status reports for client as neededParticipate in internal strategic and production meetings to ensure effective project managementConsistently exceed client expectations and continually maintain and improve the agency-client relationshipBecome educated and stay abreast of developments in the senior living industryKeep growing as an agency professional through ongoing professional education, stretching skill sets, celebrating successes and learning from mistakesMaintain a commitment to the ongoing improvement of presentation skills and public speakingUnderstand how the agency makes money and contribute to profitability through good business managementNetwork, connect and be a positive advocate for the agency in the community Skills EVR Advertising is a full service marketing communications advertising agency based in Manchester, New Hampshire. Its website is https://www.evradvertising.com/.

As our agency continues to grow, we foster a collaborative, energetic environment where talented A-players genuinely enjoy working together and celebrating each other’s success. This client-facing position works closely with account teams to support the content goals, messaging initiatives and marketing priorities for a variety of senior living communities. Takes the lead role in strategic content creation as a member of the EVR Senior Living account team.Create content calendars that provide big-picture overview, guide the content planning process, and facilitate team collaboration with agency Content Director and copywriters.Understand client brand, style and marketing channels to produce copy and content that best resonates with both internal and external audiences.Develop and communicate a strategy that transforms business objectives and goals into a plan that uses content to help achieve these goals.Be client-facing for content-related projects, providing leadership and guidance in all content initiative discussions with clients. Master the tone of voice for each specific senior living community to ensure differentiation amongst each client set.Produce a variety of content that includes, but is not limited to, web copy, landing page copy, newsletter content, ad copy, social media posts and blog writing.Focus on creation of hero content that can be broken into many smaller, derivative assets.Review ads and marketing pieces to ensure copy and graphics are complementary and creatively supportive of each other and tailored to each audience.Organic Social Strategy & Editorial PlanningReview monthly social media calendars from EVR’s content team for creativity, QA and client preferences.Be the liaison for social media content at the individual community level, engaging with sales and activities teams to collect social media photos and videos.Engage with audiences on social media profiles through listening and monitoring.Conduct interviews with community residents to develop feature stories that fuel content strategy.Visit each senior living community on a regular basis to meet with residents and associates to gather content ideas and imagery.Measurement & Continuous Optimization Growth in organic engagement, mentions and brand affinity across platforms.More efficient content ideation, production and editing enabled by AI.Improved relationships and content generation from individual senior living communities.Seamless integration with Accounts, Media and Creative teams at EVR.Delivery of client work on time and within budget.Job Type: Full-time