Event Marketer

The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.Event Marketing SpecialistThe insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.Event Marketing Specialist - RemoteInternet2 is a non-profit, member-driven advanced research and education (R&E) technology organization. Founded in 1996, we provide high-performance infrastructure and integrated cloud solutions, a secure trust fabric, and collaborative forums that allow U.S. higher education and research institutions to drive the next generation of scientific and academic discovery.National High-Performance Infrastructure: Delivers a resilient, secure, and automated network built for the most advanced scientific applications with a reduced environmental footprint.Seamless Global Access: Provides secure Wi-Fi at over 44,000 locations and facilitates worldwide collaboration through connectivity with international R&E networks.Community-Powered Cloud Solutions: Streamlines access to major cloud providers through community-powered procurement, pre-negotiated terms, and customized R&E services.Advanced Identity & Security: Establishes trust frameworks and access management tools that protect institutional data while enabling seamless cross-border collaboration.Community-Driven Innovation: Convenes R&E peers to co-create custom infrastructure, solve shared challenges, and transcend institutional boundaries.Read our 2025 Annual Report and visit our website (www.internet 2.edu) to learn more about us.Position SummaryInternet2 is seeking an Event Marketing Specialist to own the marketing strategy and execution for its two flagship events: the Global Summit and Technology Exchange, which draw anywhere between 450650 attendees from institutions across the U.S. and internationally. Beyond email, you will coordinate multi-channel promotion efforts spanning digital advertising, community amplification, social proof, and in-event engagement to maximize reach and registration conversion.Internet2 also supports additional community convening opportunities, and this role may be called upon to provide marketing support for those efforts as needed.Email Strategy & ContentOwn end-to-end email strategy and execution for Global Summit and Technology Exchange, managing 40+ emails per event across the full attendee lifecycle.Execute the event content strategy through targeted campaigns and automated journeys that engage prospective and returning attendees, nurture leads, support registration, and drive conversions.Write compelling, audience-focused copy and continuously optimize campaign performance through testing, analysis, and measurement of key engagement and growth metrics.Support list growth by identifying opportunities to capture new contacts through event landing pages, gated content, and registration pathways.Multi-Channel Event PromotionCoordinate event promotion across industry publications, digital channels, and owned platforms, ensuring timely execution and consistent messaging.Develop promotional assets, including attendee testimonials, case studies, speaker highlights, short-form videos, community spotlights, and event recaps.Align event marketing campaigns with broader organizational marketing and communications strategies to maximize reach and impact.Campaign Production CollaborationServe as a member of the Strategic Communications team, partnering closely with Convening, Digital Experience, and other stakeholders to execute integrated event marketing campaigns.Partner with the Director of Community Events team to align email…

Position: Growth-Driven Director: Integrated Marketing & ABM Sedgwick is seeking a Director of Integrated Marketing Strategy to lead and execute marketing campaigns that drive pipeline growth and engagement. You'll collaborate with sales and product leaders to implement marketing tactics aligned with business goals.The ideal candidate has 8-12 years of B2B marketing experience, with a strong focus on integrated marketing strategies. Proficiency in marketing automation tools such as Hub Spot and Salesforce is essential. Join us in fostering an inclusive workplace!#J-18808-Ljbffr

Director, Integrated Marketing StrategyBy joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top CompaniesCertified as a Great Place to Work®Fortune Best Workplaces in Financial Services & InsurancePRIMARY PURPOSEThe Director, Integrated Marketing Strategy & ABM leads the development and execution of integrated marketing campaigns that align brand, demand generation and account-based marketing (ABM) strategies to drive pipeline growth, executive engagement and strategic account penetration. The position serves as a strategic connector between business priorities and marketing execution – ensuring campaigns are insight-driven, measurable, highly coordinated and aligned to revenue goals.ESSENTIAL FUNCTIONS and RESPONSIBILITIESLeads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams.Partner with sales leadership to identify and prioritize strategic accounts.Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies.Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings.Works with fellow Brand Strategists to develop and design best practices and best-in-class marketing approaches.Leads integrated marketing campaigns spanning awareness, engagement, activation and sales enablement.Responsible for team marketing budget, and Agile Team resources towards the highest value growth initiatives.Develops campaign strategies coordinating digital, events, content, nurture, webinar, ABM and sales outreach tactics.Designs and executes account-based marketing programs aligned to target industries, buyer personas and organizational priorities.Coordinates personalized outreach programs, landing pages, executive events and nurture experiences.Supports demand generation and lead capture initiatives tied to MQL, SQL and pipeline goals.Manages performance optimization through testing, reporting and analytics.Collaborates cross-functionally with creative, communications, digital, analytics and business teams.Lead conference and executive event marketing strategy, including pre-event, onsite and post-event engagement programs.Develops campaign briefs, messaging frameworks, KPI definitions and executive-ready reporting.Drives continuous optimization across campaign performance, targeting, conversion and engagement.ADDITIONAL FUNCTIONS and RESPONSIBILITIESPerforms other duties as assigned.Travels as required.SUPERVISORY RESPONSIBILITIES Provides support, guidance, leadership and motivation to promote maximum performance.Administers company personnel policies in all areas and follows company staffing standards and training recommendations.Interviews, hires and establishes colleague performance development plans; conducts colleague performance discussions.QUALIFICATIONS Education & LicensingBachelor's degree in marketing, business, or a related field, from an accredited college or university preferred.ExperienceEight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM).Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes.Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities.Strong background in campaign performance analysis, translating insights into data-driven optimization…

is seeking a Growth Marketing Manager to lead B2B omni-channel marketing strategies, driving customer awareness and demand generation. This role requires a solid background in B2B marketing, a Bachelor's degree, and at least 5 years of experience, preferably within technology or accounting sectors. Key responsibilities include developing targeted campaigns, analyzing performance, and collaborating with diverse teams. The ideal candidate will possess strong project management, creativity, and data-driven decision-making skills. #J-18808-Ljbffr