Entangled Publishing, LLC

Entangled Publishing is one of the largest independent publishers in the United States, publishing blockbuster romantic fiction and thrillers across YA and adult markets. The VP of Marketing owns that - across marketing strategy, brand, paid media, creative, events, and communications - and is accountable for turning great books into cultural moments.This is not a role for someone who sets strategy and delegates execution. If you care about the craft of marketing and the stories being marketed, this is the role.What You'll DoBuild and protect Entangled, our imprints, our books and IP as brand assets that attract readers and fans and convert them - not just at launch, but over the life of a series, an author relationship, and an ecosystem of experiencesDevelop and grow our reader community across channels, deepening engagement with existing fans while continuously bringing new audiences into the Entangled universeWork closely with publishers, editors, and product teams to define marketing goals for each title and product launch, then coordinate all functional marketing resources (e.g. brand, paid media, comms, creative, social) to execute against those goalsSet the go-to-market strategy for major launches and ensure it runs from positioning and messaging through creative execution and paid amplificationOwn performance marketing outcomes: know what's driving growth, what's not, and make clear-eyed calls on where to invest and where to cutDirect creative services so that assets across every channel are on-brand, compelling, and built around what actually moves readersLead and mentor the marketing team, setting a high bar for both quality and accountability, developing junior talent, and building a team culture where doing the work matters as much as having the ideasRepresent marketing at the leadership level: bring clear thinking on budget, strategy, and results, and be a genuine partner to the CEO, President and other functional leadsWho You AreYou have a genuine passion for romantasy and genre fiction. You've read the books, you understand the fandom, you know what makes readers obsessYou've worked across brand, paid media, communications, and creative. You're credible in all of them, not just oneYou've led and mentored a marketing team, and people have grown under youYou think in terms of outcomes, not activity; and you hold yourself and your team to that standardYou're comfortable in a lean, fast-moving environment where ambiguity is a given and no two launches look the sameYou close the loop.

Entangled Publishing is one of the largest independent publishers in the United States, publishing blockbuster romantic fiction and thrillers across YA and adult markets. Since 2011, we’ve built a track record of launching breakout hits, including Fourth Wing, which has sold over 40 million copies worldwide.We release 5–6 major titles per month, most debuting on the New York Times bestseller list. We operate with the scale of a major publisher and the speed and ambition of a startup. You are accountable for outcomes and responsible for ensuring the campaign delivers.If you naturally look at a book and immediately see how it should be positioned, who it’s for, and how to make it take off—this role is built for you.What You’ll DoOwn 3–5 book campaigns at a time, from planning through post-launchBuild full campaign strategy for each title:emotional hookscomps and market opportunityDevelop and own core marketing copy and messaging, including hooks, taglines, and campaign languageCreate campaign briefs and creative direction that guide execution across marketing channelsOwn campaign direction from concept through launch, partnering with internal teams to execute key campaign initiatives and high-impact momentsAct as the single point of accountability for campaign performanceLead campaign kickoff and internal alignment across teamsProvide strategic direction and support execution across social, paid media, creative, publicity, retail, and eventsIdentify breakout opportunities through stunts, partnerships, influencer moments, and cultural trendsMake real-time decisions on campaign direction (what to scale, shift, or stop)Ensure execution teams deliver against campaign strategy and prioritiesPrioritize resources and focus across campaigns to ensure the highest-impact work gets doneTrack performance and continuously optimize campaigns based on results and insightsSupport key campaign execution needs when necessary, helping ensure high-priority initiatives are delivered successfullyConduct post-launch campaign analyses and debriefs, evaluating performance, identifying key learnings, and making recommendations for future campaignsSupport additional campaign and strategic initiatives as neededWhat We're Looking For:5+ years in marketing, publishing, media, entertainment, or consumer brandsProven ability to own outcomes, not just contribute to themStrong strategic thinking paired with creative instinctsDeep understanding of audience behavior, fandom, and what drives attentionAbility to manage multiple campaigns at once in a fast-paced environmentDecisive, accountable, and comfortable making calls with imperfect informationStrong taste level in messaging, positioning, and creative directionPublishing experience is a plus—but not required. We care more about instinct, judgment, and results.This Role Is Not ForCandidates who want to manage a department rather than own campaignsCandidates who prefer advisory roles over decision‑makingCandidates who specialize in a single channel without broader strategic thinkingCandidates who rely on static playbooks instead of adapting to the market

Position: Book Launch Growth Architect Entangled Publishing, LLC is seeking a Growth Strategist to architect each book's go-to-market plan. You will read manuscripts, identify audiences, and craft a compelling launch thesis and growth plan that cross-functional teams execute.You will define positioning, messaging, and market differentiation, design channel strategies across social, influencer, PR, retail, and paid media, and guide campaigns from concept to outcome with a data-informed approach.#J-18808-Ljbffr

Entangled Publishing is one of the largest independent publishers in the United States, publishing blockbuster romantic fiction and thrillers across YA and adult markets. Since 2011, we’ve built a track record of launching breakout hits, including Fourth Wing, which has sold over 40 million copies worldwide.We release 5–6 major titles per month, most debuting on the New York Times bestseller list. We operate with the scale of a major publisher and the speed and ambition of a startup. You are accountable for outcomes and responsible for ensuring the campaign delivers.If you naturally look at a book and immediately see how it should be positioned, who it’s for, and how to make it take off—this role is built for you.What You’ll DoOwn 3–5 book campaigns at a time, from planning through post-launchTake go-to-market strategy from Book Growth Strategist and translate it into executable plansDevelop and own core marketing copy and messaging, including hooks, taglines, and campaign languageCreate campaign briefs and creative direction that guide execution across marketing channelsOwn campaign direction from concept through launch, partnering with internal teams to execute key campaign initiatives and high-impact momentsAct as the single point of accountability for campaign performanceLead campaign kickoff and internal alignment across teamsProvide strategic direction and support execution across social, paid media, creative, publicity, retail, and eventsIdentify breakout opportunities through stunts, partnerships, influencer moments, and cultural trendsMake real-time decisions on campaign direction (what to scale, shift, or stop)Ensure execution teams deliver against campaign strategy and prioritiesPrioritize resources and focus across campaigns to ensure the highest-impact work gets doneTrack performance and continuously optimize campaigns based on results and insightsSupport key campaign execution needs when necessary, helping ensure high-priority initiatives are delivered successfullyConduct post-launch campaign analyses and debriefs, evaluating performance, identifying key learnings, and making recommendations for future campaignsPlus any additional tasks as neededWhat We’re Looking For5+ years in marketing, publishing, media, entertainment, or consumer brandsProven ability to own outcomes, not just contribute to themStrong strategic thinking paired with creative instinctsDeep understanding of audience behavior, fandom, and what drives attentionAbility to manage multiple campaigns at once in a fast-paced environmentDecisive, accountable, and comfortable making calls with imperfect informationStrong taste level in messaging, positioning, and creative directionPublishing experience is a plus—but not required. We care more about instinct, judgment, and results.This Role Is Not ForCandidates who want to manage a department rather than own campaignsCandidates who prefer advisory roles over decision-makingCandidates who specialize in a single channel without broader strategic thinkingCandidates who rely on static playbooks instead of adapting to the market#J-18808-Ljbffr

At Entangled, we don't believe every book should be marketed the same way. We believe every story deserves a custom growth strategy built around its audience, its emotional hook, and its potential to create conversation.The Growth Strategist serves as the architect behind a book's go-to-market strategy. You'll read manuscripts, identify the audience most likely to obsess over them, develop the positioning and launch thesis, and design the growth plan that functional teams execute.You won't spend your days building social graphics, booking influencers, writing ad copy, or coordinating campaigns.Your job is to determine what should happen, why it should happen, where we should place our bets, and ensure that that vision comes to life.What You'll DoRead manuscripts and identify their strongest commercial opportunitiesDefine target audiences and audience subculturesDetermine positioning, messaging, and market differentiationDevelop a unique launch thesis for each titleIdentify the emotional and cultural triggers most likely to drive word-of-mouthDesign channel strategies across social, influencer, PR, retail, paid media, community, and partnershipsManage a Campaign Lead to partner with marketing, publicity, social, retail sales, influencer, and author teams to align execution against the growth strategyRecommend creator and influencer targetsIdentify publicity angles and cultural moments that can amplify awarenessDevelop community-building and fandom strategiesRecommend merchandise, experiential, and partnership opportunitiesBuild launch briefs and strategic plans for execution teamsWork collaboratively with Publishers to iterate on strategies to achieve title sales goalsAnalyze campaign performance and continuously refine future launch modelsWhat Success Looks LikeBooks reach readers faster and more efficientlyMarketing resources are concentrated on the highest-leverage opportunitiesLaunch strategies feel distinct instead of formulaicMore books break out beyond traditional publishing audiencesReaders discover books through conversations, creators, communities, and cultural moments rather than paid promotion aloneWho You AreYou have exceptional pattern recognition and commercial instinctsYou can identify audience behavior before the data fully emergesYou understand internet culture, fandoms, creators, influencers, and digital communitiesYou can connect a story to an audience in unexpected waysYou're equal parts strategist, trend analyst, and growth operatorYou are comfortable making recommendations with imperfect informationYou care deeply about why people buy, share, recommend, and obsess over thingsIdeal BackgroundsWe are less interested in traditional publishing experience than in your ability to create demand. You have 5+ years of experience building and executing marketing strategies with demonstrable impact.You may have worked in:Entertainment marketingConsumer brand growthStreaming platformsDigital mediaProduct marketingCommunity-led growthInfluencer marketingStartup growth teamsBonus PointsExperience launching consumer products or entertainment propertiesExperience working with creators and influencersDeep understanding of Book Tok, Book Tube, Reddit, Discord, fandom culture, and emerging platformsStrong analytical skills with the ability to connect data and creative strategy#J-18808-Ljbffr