EMERGING BLUE

Overview A rapidly growing consumer brand is seeking an experienced creative leader to oversee brand expression, content development, and creative execution across all customer-facing channels. Content Production & Asset Development Direct the planning and execution of photography, video, editorial, and multimedia content. Implement processes that improve communication, accountability, and project execution. Experience managing complex creative productions from planning through execution. Experience managing creative budgets, vendors, and production resources.

Brand Expression & Creative Leadership Lead the development of seasonal campaigns, product launch initiatives, and integrated marketing concepts.Ensure creative consistency across digital, retail, wholesale, and marketing channels.Define and continuously refine the visual and storytelling framework that guides all customer communications.Translate business objectives into compelling creative solutions that drive customer engagement and brand affinity.Serve as a key advisor to executive leadership on creative opportunities, trends, and brand positioning. Direct the planning and execution of photography, video, editorial, and multimedia content.Establish efficient workflows for creative development from concept through final delivery.Manage production schedules, budgets, approvals, and resource allocation.Oversee external creative partners, agencies, freelancers, and production vendors.Develop scalable content systems that support multiple campaigns and initiatives simultaneously. Recruit, mentor, and develop high-performing creative talent.Foster collaboration across marketing, merchandising, eCommerce, operations, and leadership teams.Implement processes that improve communication, accountability, and project execution.Build a culture of creativity, continuous improvement, and operational excellence. Measure the effectiveness of creative initiatives and identify opportunities for improvement.Partner with marketing and analytics teams to leverage customer insights and campaign performance data.Introduce testing methodologies that strengthen creative decision-making and improve results over time.Balance creative innovation with business priorities and performance goals.

We are searching for an eager, creative, and analytically-minded Growth Marketing Strategist to help build and evolve our paid marketing efforts during an exciting period of growth. This is a role for someone who wants to stretch themselves—someone equally energized by digging into creative performance data and dreaming up the next great ad concept. You’ll be focused on creative strategy and managing emerging paid channels, using data to fuel better storytelling. Lead creative strategy for paid social—developing concepts, writing briefs, and driving a structured test-and-learn roadmap across channelsTranslate performance data, audience insights, and cultural trends into clear, actionable creative direction for internal teams and external partnersAnalyze creative performance to identify what’s working, what isn’t, and why—then turn those insights into iteration plansStay ahead of platform trends and bring fresh, brand-aligned concepts to the table consistentlyPartner closely with the creative team to brief, review, and refine concepts across static, video, and UGC formatsMap and communicate creative frameworks, testing plans, and campaign structures 2–4 years of experience in growth marketing, paid social, or performance creative strategy, ideally at a DTC brand or performance-focused agencyHands-on experience with Meta Ads; TikTok and broader paid social experience is a strong plusStrong creative instincts—you can turn a data insight into a compelling concept and communicate it clearly to a creative teamComfort with performance metrics (CPA, ROAS, CTR, CVR) and the ability to translate them into creative decisionsExperience with creative analytics platforms preferred; familiarity with MTA and incrementality partners is a strong plusHighly organized and detail-oriented; sloppy briefs, missed deadlines, and incorrectly named ads wouldn’t make it past youGenuinely curious and eager to grow—this is a role with real runway, and we want someone who wants to build with usComfortable using AI tools to move faster and think bigger, whether that’s iterating on creative mockups, drafting briefs, or exploring new possibilitiesExcited to be part of a fast-growing organization where processes are still being built and refined; you bring energy to the work and help set the pacePrior experience with a high-growth consumer brand in the $30M–$150M revenue range is a strong plus