Daniel Brian Advertising

DBA is a collaborative environment where passionate minds come together to make better brands. This role reports to the VP Account Services, works closely with Account Executives and internal teams across creative, media, and production, and has no supervisory responsibilities. Support the VP Account Services and Account Executives as a day-to-day client contact on assigned accounts.Help coordinate day-to-day agency efforts on behalf of the client.Assist with the initiation and execution of marketing, creative, media, and research projects for assigned accounts.Help build and maintain strong, lasting client relationships.Open work starts and help maintain accurate project timelines, communicating project changes to the team in an effective and timely manner.Assist with billing activity for assigned accounts.Help draft creative briefs for review by the account lead.Prepare and maintain client status reports and meeting notes.Participate in client discussions to learn their business needs and objectives, and support the team in developing strategies and solutions that help achieve client goals.Demonstrate passion for the client's brand by building an understanding of the economics behind it, the customer and competitive insights that shape it, and the marketing strategy and channels that drive it. Bachelor's degree in Advertising, Marketing, Communications, or a similar program.1 to 2 years of experience in Account Services, preferably in an advertising agency (relevant internships considered).Foundational digital knowledge, including display, SEM, social, and web development.Proficiency in Google and project management tools such as Asana. Impeccable organizational skills.Flexibility and the ability to prioritize tasks in an environment where guidelines and deadlines often change.The ability to work under pressure and meet deadlines.Strong attention to detail and follow-through.A customer service mindset and eagerness to learn client relationship development.Strong interpersonal and communication skills.

The Associate Media Planner supports the development and execution of integrated media strategies across traditional and digital channels. This role is ideal for a detail-oriented, analytically minded planner with foundational digital experience who is eager to grow their strategic and in-platform skills. Assist in developing and managing cross-channel media plans, including Broadcast TV, Cable, Print, Out-of-Home, Programmatic, and Digital formats (display, video, social, mobile, CTV/OTT).Carefully review all work to ensure accuracy and consistently high quality standards.Manage multiple tasks and meet deadlines in a fast-paced environment.Support digital strategy recommendations and build hands-on experience in platforms such as Google Ads, Meta, and programmatic DSPs.Gather statistics and research to support media plan development and buying directives.Follow the DBA media project process and support the tactical execution of media products for clients.Participate in discussions with the Associate Media Director, Media team, and Account Services to understand media objectives and strategies for advertising campaigns.Manage assigned daily tasks in support of the media product.Assist with analyzing demographic data and consumer profiles to identify target audiences and evaluate media vehicles.Help calculate reach and frequency of potential media vehicles to inform media plan development.Prepare media plan materials and presentations for review by the Associate Media Director, and make revisions as needed before plans move to the VP Media Director, Account Services, or the client.Stay current on media trends and build an understanding of each client's business.Coordinate with internal teams (account and finance) to help ensure media plans align with campaign goals, budgets, and timelines.Pull and monitor campaign performance data and flag potential optimization opportunities. Exposure to Mediaforce or similar platforms.Familiarity with media research tools such as Prime Lingo (Scarborough), Experian-Simmons, MRI, ComScore, and Google Analytics.Experience supporting clients in the Automotive, Higher Education, Healthcare, Quick Service Restaurant, or Retail categories.Google Ads certification, or willingness to obtain it. You are both creative and analytical, and above all, open to new ideas and eager to learn.You have a passion for what you do.Strong interpersonal skills and a willingness to share ideas.Excellent communication skills.The ability to work under tight deadlines and pressure.A proactive mindset with the initiative to move tasks forward.Strong follow-up skills to ensure timely collaboration with colleagues.Highly detail-oriented, with a habit of double-checking work for accuracy and quality.

DBA is seeking a VP, Media Operations to lead and grow its team of Media Ops Specialists - including social, Google, and programmatic buyers, as well as a traffic coordinator - while remaining hands on in the buying, execution, and analysis of programmatic, social, and search (Google) campaigns. This role will also lead the onboarding of a DSP and the broader effort to bring programmatic media in house, building the processes, infrastructure, and team capability needed to shift campaigns from managed service to direct in house buying. - 5-8+ years of hands on media buying experience across programmatic, paid social, and Google Ads, with direct platform execution - Prior experience managing, mentoring, or leading a team of media buyers or media ops specialists - Proven ability to communicate directly with clients, including presenting strategy and optimization recommendations

Think about brands that make you smile. We strive to empower each other as we grow our own brand. The Director of Media Buying and Operations is responsible for overseeing the operational execution, optimization, and support of digital advertising campaigns across multiple platforms. You will manage the day-to-day operations of paid media initiatives while collaborating closely with internal media buyers, platform representatives, analytics partners, account teams, and leadership. Manage the operational execution of paid media campaigns across platforms including Google Ads, Meta, LinkedIn, TikTok, Snapchat, and other digital advertising channels.Monitor campaign pacing, budgets, and performance to identify optimization opportunities and operational risks.Manage the Media Operations team, providing a point of escalation and support for day-to-day operations.Prepare campaign performance reports and provide actionable insights to internal teams and stakeholders.Participate in campaign strategy discussions and performance reviews to support ongoing optimization efforts.Present campaign results, answer performance-related questions, and communicate recommendations clearly.Onboard new advertising accounts and ensure all required platform configurations are completed accurately.Configure billing profiles and payment methods across advertising platforms.Implement and maintain conversion tracking, pixels, and Google Tag Manager (GTM) configurations.Coordinate with third-party vendors and technology partners to resolve tracking, attribution, and reporting issues.Troubleshoot Google Analytics 4 (GA4) discrepancies and assist with reporting accuracy.Support dashboard integrations and marketing reporting platforms through vendor coordination and issue resolution.Manage relationships with advertising platform representatives to stay informed of platform updates, beta opportunities, and best practices.Process, reconcile, and submit advertising platform invoices while coordinating with the finance team.Maintain organized documentation of media operations processes and platform configurations.Oversee media operations workflows, priorities, and team deliverables to ensure projects remain on schedule.Support the day-to-day execution of media buyers by removing operational roadblocks and ensuring platform readiness.Coordinate recurring department meetings, office hours, and operational planning sessions.Continuously identify opportunities to improve workflows, automation, reporting, and operational efficiencies.Stay current on emerging advertising technologies, platform updates, and industry trends through ongoing professional development.

Think about brands that make you smile. We strive to empower each other as we grow our own brand. POSITION SUMMARY: The Media Planner plays a critical role in assisting with developing and executing integrated media strategies across traditional and digital channels. Develop and manage cross-channel media plans-including Broadcast TV, Cable, Print, Out-of-Home, and all Digital formats (display, video, social, mobile, CTV/OTT).Ensure all work is carefully reviewed and consistently meets high-quality standardsHandle multiple projects and meet tight deadlines under pressure.Lead digital strategy recommendations and demonstrate a strong command of in-platform execution across platforms such as Google Ads, Meta, and programmatic DSPs.Gathers statistics and prepares media plans with directives to guide the buying process.Manages and follows the DBA media project process and assists with the management of the strategic and tactical execution of all media products for Clients.Confers with Associate Media Directors, Account Services, and clients to establish media objectives and strategies for advertising campaigns.Implements the management of daily tasks in support of the media product.Analyzes demographic data and consumer profiles to identify target audiences and evaluates media vehicles to determine the most effective channels for reaching themCalculates reach and frequency of potential media vehicles and applies this analysis to inform and guide media plan developmentPresents media plans to Associate Media Directors, Account Services and/or Client for approval and make adjustments as necessary.Keep current on media trends and demonstrate understanding of the Client’s business.Collaborate cross-functionally with internal teams (account and finance) to ensure media plans align with overall campaign goals, budgets, and timelines.Monitor campaign performance data to identify optimization opportunities and inform future media strategies.MARGINAL DUTIES Bachelor’s Degree required; concentration in Business, Advertising, Communications, and Statistics preferred.Minimum of 2 years of demonstrated media planning experience working in an advertising agency setting.Must be familiar with digital media: Internet Display, Mobile and Social Media.Must be familiar with traditional media types such as: Broadcast Television, Cable, Radio, Print and Out-of-Home (Billboards and Transit).Must be able to commute to Rochester Michigan office Tuesday through Thursday each weekHigh level of proficiency required in Excel, PowerPoint, Asana, and Canva.PREFERRED SKILLS AND KNOWLEDGE

Think about brands that make you smile. We strive to empower each other as we grow our own brand. In this role, you’ll work closely with our Creative Director and the broader creative team to develop breakthrough concepts that align with strategy, inspire audiences, and deliver results for our client partners. This is a role where you will be encouraged to actively learn, grow your craft, and contribute to the creative excellence of the agency. Live our values: Celebration Inspires Excellence - Honor is for Everyone - Integrity Always Wins - Love is Our Only Rule - Disruption is a Good ThingStrong organizational, communication, time management, and problem-solving skillsDetail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environmentWillingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunitiesStrong interpersonal skills and the ability to get along with teammatesYou will be both creative and analytical – above all, you will be open to new ideas and not afraid to learn and challenge the normYou will have a passion for what you do