CVS Health

The Product Marketing Manager opening at CVS Health is for someone who can carry a $116,000 - $179,000 number and still sweat the customer experience. What anchors this Vallejo job is ownership; the $116,000 - $179,000, the freelance hours, the 6-year ask all hang off that. Key ResponsibilitiesRewrite the one-pager until a Vallejo stranger gets it in ten secondsAnalyze campaign metrics and optimize spend against revenue targetsHand marketing the field intel that sharpens next quarter's adsTranslate Customer Segmentation dashboards into stories the sales floor actually usesNegotiate pricing and close deals that meet or exceed quarterly quotasPartner with PPC Advertising specialists to align content with demand-generation goalsWhat You'll Bring6+ years owning outcomes, not just completing tasksCuriosity that outpaces your current job descriptionThe kind of listening that makes the other person feel heardA gloriously-unglamorous bias toward action, balanced by knowing when to waitComfort owning the unglamorous middle of a freelance projectAbility to learn new sales marketing systems quickly and apply them effectivelyFounded in Vallejo, CA during a downturn, CVS Health grew impact-driven and lean while flashier sales marketing rivals burned out. We look out for one another, and burnout is treated as a problem to solve, not a badge to wear. Start at $116,000 - $179,000 and watch the benefits, growth budget, and flexible scheduling do the heavy lifting on your work-life balance.

The Lead Director of Category Management for Photo and Services will oversee the strategic direction, merchandising, and promotional planning for the CVS Photo business. This role involves managing vendor relationships, driving sales and margin growth, and developing omnichannel marketing strategies to enhance customer engagement.

The Senior Manager of Sales Operations & Analytics will oversee core sales processes, forecasting, and pipeline management for the CVS Media Exchange advertising platform. This role focuses on driving operational effectiveness and providing data-driven insights to support the sales organization's revenue targets.

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. What You’ll Do: - Lead consumer marketing strategy and execution Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints - Drive consumer acquisition and engagement initiatives Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals - Define and scale lifecycle and engagement strategy Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app) - Develop consumer-facing messaging, content, and strategic materials Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials - Lead launches and consumer readiness Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams - Own performance tracking and optimization Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes - Incorporate user and performance insights Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy What Success Looks Like: - Health100’s consumer value proposition is clear, simple, and consistently expressed across channels - Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement - Lifecycle marketing programs are scalable, data-driven, and continuously optimized - Consumer marketing performance is clearly articulated through structured, executive-ready materials - Cross-functional teams are aligned, and marketing efforts are coordinated and effective This role may be hybrid, 3 days per week in one of CVS’s offices in: Wellesley; MA, Woonsocket, RI; or NYC.

This role expands beyond execution to include ownership of demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes. Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams Own sales enablement strategy and infrastructure Health100’s partner value proposition is clear, consistent, and tailored across audiences Demand generation efforts drive measurable improvements in pipeline and partner engagement Sales teams are equipped with high-quality, effective enablement materials Marketing impact on commercial outcomes is clearly defined and measurable Partner go-to-market efforts are coordinated, aligned, and continuously improving The typical pay range for this role is: This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints Drive consumer acquisition and engagement initiatives Health100’s consumer value proposition is clear, simple, and consistently expressed across channels Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement Lifecycle marketing programs are scalable, data-driven, and continuously optimized Consumer marketing performance is clearly articulated through structured, executive-ready materials Cross-functional teams are aligned, and marketing efforts are coordinated and effective 5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior 5+ years proven ability to own and drive marketing strategy with measurable business impact 5+ years’ experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences 4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content 3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes 3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast-moving matrixed environment 3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills The typical pay range for this role is: This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

This role expands beyond execution to include ownership of demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes. Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams Own sales enablement strategy and infrastructure Health100’s partner value proposition is clear, consistent, and tailored across audiences Demand generation efforts drive measurable improvements in pipeline and partner engagement Sales teams are equipped with high-quality, effective enablement materials Marketing impact on commercial outcomes is clearly defined and measurable Partner go-to-market efforts are coordinated, aligned, and continuously improving The typical pay range for this role is: This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Job Description: Setting strategic oversight of ad technology product planning and rollout Single-source owner for data collection, activation strategies, and implementation Lead process to identify new opportunities and needs for media activation and measurement Define, document, and implement business requirements, policies, and processes Design, build and maintain a set of processes and products for monitoring different data collection configurations Act as the key liaison between technology and business users on user identity projects via LiveRamp Provide product ownership over LiveRamp identity tool Lead exploration and provide recommendations of how LiveRamp can enhance existing technology tools Directly manage the vendor relationship with LiveRamp Requirements: 8+ years of experience in Product Ownership or Ad Technology is required 5+ years of experience with data identity tools (LiveRamp, Acxiom, etc) is required Expertise working in data connectivity platforms like LiveRamp, Acxiom, or Commerce Signals is required Expertise in SQL coding or media tagging is required Experience with Microsoft Tools (Excel, Powerpoint) is required Fluency with media tags like TradeDesk, Google Floodlight, or Innovid is required Benefits: medical, dental, and vision coverage paid time off retirement savings options wellness programs comprehensive benefits package

Within the CVS Paid Media organization, you will play a critical role in developing our long-term marketing technology and ad technology product vision across all lines of business within CVS Health and will ensure we translate our longer-term strategic visions into a working set of solutions that help us maximize our digital media capabilities. While this role will work closely with both the CVS media managers and marketing teams, it will also require working cross-functionally with our analytics partners on setting the vision for implementation and our legal and privacy teams on ensuring compliance across all workstreams. Setting strategic oversight of ad technology product planning and rolloutSingle-source owner for data collection, activation strategies, and implementation, including securing cross-functional alignment on project scope, benefits, cost, and timelinesLead process to identify new opportunities and needs for media activation and measurement and support brainstorming of new Ad Tech & MarTech uses casesDefine, document, and implement business requirements, policies, and processes; Ability to balance short-term value delivery to the business with long-term efficiency and governanceDesign, build and maintain a set of processes and products for monitoring different data collection configurations and analytical reporting suitesLead cross-enterprise with business and technology partners when it comes the collection & enablement of our media data & pseudonymous consumer dataAct as the key liaison between technology and business users on user identity projects via LiveRampProvide product ownership over LiveRamp identity tool and provide direction to analytics and media stakeholders on best practices and governance for usage of the tool for audience strategy, first-party targeting, and user identificationLead exploration and provide recommendations of how LiveRamp can be leveraged to enhance existing technology tools with Innovid, Google, and the TradeDeskDirectly manage the vendor relationship with LiveRamp to ensure proper project prioritization and usage of innovation fundsProvide thought leadership and execution to delivering goals while maintaining privacy complianceProvide leadership and direction to implementation team regarding upcoming privacy legislation & translate those into proactive technology and data requirements for all Ad Tech productsCollaborate on data governance around how data is collected across our owned properties to ensure consistency & compliance in the use of said dataPossess the ability to collaborate with multiple cross functional stakeholders including, marketing, analytics, tech, privacy, security & compliance teamsOngoing Management of Media Tagging CapabilitySingle-source owner of media tag structure and design on CVS websites (focus on TradeDesk & Google tags)Maintain a set of processes and products for monitoring different data collection configurations and audience enablementSet key tagging priorities within a tag management system Required Qualifications 8+ years of experience in Product Ownership or Ad Technology is required5+ years of experience with data identity tools (LiveRamp, Acxiom, etc) is requiredExpertise working in data connectivity platforms like LiveRamp, Acxiom, or Commerce Signals is requiredExpertise in SQL coding or media tagging is requiredExperience with Microsoft Tools (Excel, Powerpoint) is requiredFluency with media tags like TradeDesk, Google Floodlight, or Innovid is required This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

The Senior Analyst, Influencer Marketing will manage the end-to-end execution of influencer campaigns, including planning, content review, and performance analysis. This role involves coordinating with internal teams and external agencies to ensure brand alignment and campaign success across digital platforms.