Crumbl

In this critical leadership role, you will own the strategy, execution, and scaling of an 8-figure performance marketing budget across both Web and Mobile App environments. You are a deeply data-driven "quant marketer" who is just as comfortable debating incrementality models and LTV:CAC payback periods as you are navigating the complexities of the modern ad tech stack. You understand exactly how data flows from an ad impression to a backend database, and you know how to leverage that data to drive aggressive, profitable growth. You know the inner workings of the ad algorithms, not just the front-end dashboards. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada.

We are seeking a creative and detail-oriented Social Media Manager to take ownership of 1-2 of Crumbl’s social media platforms. Own and manage 1-2 assigned social media platforms end-to-end Develop and maintain a robust content calendar with daily posts aligned with brand strategy Collaborate with leadership to align content with broader marketing campaigns and goals Brainstorm and pitch creative content concepts tailored to each platform Create original, social-first content, which may include short-form lo-fi videos, lo-fi photos, graphics, and other visual assets, with support from our in-house creative team for higher production deliverables Write engaging captions and post copy that reflect brand voice and tone Schedule and publish daily content across platforms in a timely manner, which will include posting on weekends at least 1x per month Monitor platform and cultural trends and adapt content strategies to stay relevant Ensure consistency in messaging, branding, and visual identity Optimize content based on performance data and platform best practices Coordinate with across teams as needed to ensure accuracy and consistency of customer facing communications Stay up to date on social media tools, trends, and emerging platforms Support testing of new content formats, ideas, and growth strategies Portfolio or work samples are a strong plus Proficiency with social media tools (e.g., scheduling platforms, analytics dashboards) Excellent copywriting skills with a clear understanding of brand voice and tone Experience building and managing content calendars Deep knowledge of current social media trends, formats, and best practices Ability to analyze performance metrics and translate insights into actionable improvements Strong organizational and time management skills with the ability to meet deadlines, and extreme attention to detail Creative thinker with a proactive approach to ideation and problem-solving Comfortable working both independently and collaboratively within a team Comfortable in a fast-paced, quick changing environment is a must Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience) Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community. These tools assist our recruitment team but do not replace human judgment.

Position: Social Media Lead - 1-2 Platforms, Growth & Content A fast-growing cookie company in Provo, Utah is looking for a creative Social Media Manager to oversee its social media platforms. The role includes developing engaging content, managing a content calendar, and analyzing performance metrics. Ideal candidates should have 2-4 years of social media experience, strong content creation skills, and a Bachelor's degree in Marketing or related fields. This opportunity offers significant growth in a dynamic environment, along with comprehensive benefits including medical plans and a competitive 401k matching program. #J-18808-Ljbffr