Crisp Recruit

Crisp Recruit in McAllen, TX is seeking a Head of Marketing Operations to architect the operational backbone for a high-growth personal injury law firm’s multi-channel marketing. This executive role reports to the CMO and aims to drive nine-figure revenue through disciplined systems.You will build the marketing OS, standardize workflows, and implement dashboards that tie activities to revenue, while elevating performance standards across Creative, Performance, Social, and Traditional teams.#J-18808-Ljbffr

Are you ready to architect the backbone of a thriving marketing strategy in a high-growth legal environment? Are you motivated by the opportunity to impact revenue growth and set new standards in marketing execution? This role owns marketing execution infrastructure and is empowered to implement systems, restructure workflows, upgrade talent, and enforce operational standards across marketing with executive backing. Scope of ImpactYou will build the operational backbone of a multi-channel marketing organization competing in a high-stakes, performance-driven market. You will work directly with executive leadership.

Are you motivated by the opportunity to impact revenue growth and set new standards in marketing execution? Head of Marketing OperationsLocation: McAllen, TX, USA (On-Site Leadership Role)Reports To: Chief Marketing OfficerThis role reports directly to the CMO and functions as the operational second-in-command within Marketing.Compensation: Executive-Level Base + Performance BonusBase Range: $210K-$240KBonus: 20-30% Performance bonusRelocation Support: AvailableRole Type: Full-Time | Senior LeadershipThe ContextWe are a high-growth personal injury law firm operating in a highly competitive legal market. This role owns marketing execution infrastructure and is empowered to implement systems, restructure workflows, upgrade talent, and enforce operational standards across marketing with executive backing. Design and enforce the marketing operating systemStandardize workflow, documentation, and accountabilityInstall performance scorecards across rolesAlign campaign execution with pipeline and signed-case growthReduce executive involvement in tactical coordination by building structure that holdsYou will have executive backing to implement systems, upgrade tools, restructure workflows, and elevate performance standards across the department. Directly oversee channel leadsEvaluate capability gaps within the teamRecruit and upgrade talent where neededRaise output standards across the departmentWhat Success Looks Like (First 9 Months)95%+ on-time campaign execution rateFully systemized KPI dashboard tied to revenue impactClear performance standards across all marketing rolesDocumented workflows for all core marketing functions50%+ reduction in CMO involvement in day-to-day execution flowMeasurable increase in marketing throughput and campaign velocityRequired Background8+ years in marketing operations or integrated marketing leadershipExperience in high-growth environment ($50M+ revenue preferred)Managed multi-channel teams (8+ contributors)Built and enforced operational systems at scaleDeep fluency in marketing KPIs across digital and traditional mediaFinancial literacy: understands pipeline, conversion rates, CAC, and revenue impactWho Thrives HereSomeone who: