The Field Marketing Manager will translate national marketing strategies into actionable regional plans to drive growth and market penetration. This role involves collaborating with sales teams, gathering market insights, and coordinating promotional activities to support product launches and business objectives.
This role provides strategic leadership for marketing communications across Crop Protection and Specialties businesses. The position involves managing a team to develop integrated strategies that support product launches, brand growth, and commercial objectives.
This role provides strategic leadership for marketing communications across Crop Protection and Specialties businesses. The position involves managing a team to develop integrated strategies that support product launches, brand growth, and commercial objectives.
The Marketing Communications Specialist supports advertising and communication initiatives for a U.S. crop protection business. The role involves collaborating with internal teams and agencies to develop sales collateral, manage tradeshow materials, and execute marketing tactics for product launches.
Key Responsibilities Team Leadership: Leader of a diverse team of communication experts, focused on development, and engagement of all employees.Campaign Strategy: Lead the development and tactical execution of integrated marketing campaigns from product launches through commercialization and market growth.Channel Management: Create, deliver, and evaluate digital communications, content creation, social media, paid media, and SEO/SEM strategies to optimize the customer journey.Agency & Vendor Relations: Work closely with advertising agencies and manage external vendor relationships to ensure high-quality deliverables within budget.Cross-Functional Collaboration: Partner directly with Portfolio Marketing Leaders, Agronomy experts, finance, demand, and sales teams to translate technical agricultural products into compelling, accessible customer messaging.Data & Analytics: Use data, analytics, and marketing automation platforms to track campaign performance, evaluate ROI, and optimize messaging. Qualifications & Requirements Education: Bachelor's Degree or higher in Marketing, Communications, Advertising, Journalism, or a closely related field.Experience: 7-10+ years of progressive experience in corporate communications, digital marketing, or marketing program management.Industry Knowledge: Deep understanding of the agricultural industry, farming practices, or B2B/agri-business landscapes.Leadership Skills: Proven track record of mentoring and people leadership We seek applicants from all backgrounds to ensure we get the best, most creative talent on our team.