The Product Marketing Manager for PFG will lead category and product marketing initiatives for Columbia's fishing gear line. The role involves developing marketing strategies, conducting consumer research, and crafting product narratives that resonate with the fishing community.
The Principal Wholesale Marketing Specialist is responsible for developing and executing marketing plans for key wholesale accounts to drive business growth. This role involves collaborating with sales and creative teams to manage retail activations, digital marketing strategies, and seasonal campaigns. The position also requires tracking performance metrics and managing budgets to ensure effective brand presence and consumer engagement.
The Vice President of Global Brand Marketing will lead the brand strategy, content creation, and consumer storytelling for SOREL. This role oversees teams focused on social media, influencer marketing, and partnerships to ensure consistent brand positioning across all global channels.
Columbia Sportswear is seeking a Senior Email Marketing Specialist to own end-to-end email execution and optimization. You will build and scale a high-performing program driving revenue, retention, and customer lifetime value. Lead email calendar, campaigns, and triggered programs with a data-driven mindset. Hands-on development in HTML/Liquid and ESPs is required, including testing and optimization. Collaborate with Brand, Creative, Merchandising, and DTC teams to align launches and promotions #J-18808-Ljbffr