The Senior Marketing Manager for Brand Strategy will lead the vision for the Coinbase brand and ensure it is consistently applied across product development and marketing initiatives. The role involves authoring creative go-to-market strategies and partnering with product and partnership teams to align company output with brand identity.
If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Own end-to-end strategy and execution across global paid performance channels (Google Ads, Meta, TikTok, and mobile UA) to hit aggressive new user acquisition and efficiency targets. Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes. US applicants: By submitting your application, you agree to Arbitration of Disputes. Skills: Acquisition Strategy, Artificial Intelligence (AI), Artificial Intelligence (AI) Agents, Automation, Bidding, Budgeting, Business Intelligence Software, Campaigns, Cross-Functional, Customer Acquisition, Data Analysis, Data Science, Event Strategy Development, Experiment Design, International Marketing, Internet Application, Leadership, Legal, Looker, Marketing, Outbound Marketing, Performance Analysis, Performance Management, Process Improvement, Product Marketing, Prototyping, Reporting Dashboards, Return on Investment (ROI), Search Engine Marketing (SEM), Tableau, Testing, iOS
The Senior Performance Marketing Manager will lead global paid social and mobile user acquisition strategies to drive customer growth. The role involves managing significant ad spend, executing testing agendas, and collaborating with cross-functional teams to optimize performance across various digital platforms.
We need your help to make that happen.About the RoleBase, Coinbase’s Ethereum Layer 2 blockchain, is looking for a Social Lead to own and evolve our social presence across platforms. This role will shape how Base shows up online, from daily conversation on crypto Twitter to large‑scale ecosystem storytelling.You’ll be responsible for developing social strategy, creating and distributing high‑impact content, and engaging directly with builders, creators, and the broader crypto community. The ideal candidate understands internet culture, thrives in fast‑moving environments, and knows how to translate complex ideas into posts that resonate with crypto‑native audiences.This role sits at the intersection of marketing, ecosystem growth, and communications. You’ll work closely with teams across Base and Coinbase to highlight builders, launch initiatives, and ensure Base’s voice remains credible, relevant, and deeply embedded in the onchain conversation.What you’ll be doing :Own social strategy: Develop and execute Base’s social strategy across platforms including X, Farcaster, and emerging crypto‑native networks. Translate product launches, builder stories, and ecosystem updates into engaging social formats.Ecosystem amplification: Partner with builders, creators, and ecosystem teams to spotlight projects launching on Base and amplify their stories through social channels.Community engagement: Actively participate in crypto‑native conversations, responding to trends, engaging with builders and creators, and maintaining Base’s presence in real‑time discussions.Campaigns & launch moments: Lead social planning for major announcements, campaigns, and events such as ecosystem launches, global activations, and industry conferences.Cross‑functional collaboration: Work closely with product, developer relations, communications, and marketing teams to align messaging and ensure coordinated launches.Analytics & optimization: Track social performance, analyze trends and sentiment, and continuously refine content strategies to improve reach, engagement, and impact.What we look for in you:Experience: 6+ years managing social media or digital content for high‑growth technology, crypto, or internet‑native brands.Leadership: Experience running teams, building and executing content strategy, and developing talent.Crypto native: Deep familiarity with crypto culture, communities, and platforms.
Position: Head of Communications — Crypto Narrative & AI-Driven Growth A leading cryptocurrency platform is seeking a Head of Communications to redefine its public narrative and improve its reputation in the crypto space. The ideal candidate has experience in PR, operates natively on Crypto Twitter, and possesses a strong understanding of both traditional media and the crypto landscape. This role involves strategic leadership, leveraging AI for efficient communications workflows, and being a trusted advisor to the executive team. Competitive salary ranging from $205,785 to $242,100 annually with benefits. #J-18808-Ljbffr