Cognition

We're looking for a leader of Paid & Digital to build and scale Cognition's paid demand engine. Own Cognition's paid acquisition and distribution strategy with a focus on generating qualified enterprise pipeline.Determine the right channel mix, investment strategy, audiences, offers, and campaign architecture as we scale.Build a clear understanding of where our highest-value audiences spend their time and how we can reach them.Allocate budget dynamically based on performance and opportunity rather than fixed channel assumptions.Build the systems, processes, and measurement framework required to scale paid investment significantly.Partner with sales, operations, and sales enablement to ensure leads are qualified and are effectively worked. Identify and test new channels where technical and enterprise audiences spend attention.Build partnerships across relevant newsletters, technical publications, developer and enterprise communities, podcasts, creators, influencers, and other emerging distribution channels.Evaluate opportunities based on audience quality, enterprise relevance, scale potential, economics, and ability to test.Build a repeatable process for finding, testing, measuring, and scaling new sources of demand.Continuously challenge where Cognition should be spending its next dollar. 8+ years of experience in paid acquisition, growth marketing, digital marketing, or demand generation, ideally in a high-growth B2B technology company.Experience managing and scaling significant paid media budgets.Deep hands-on expertise across major advertising platforms, particularly paid search and LinkedIn.Strong understanding of enterprise B2B buying journeys and account-based marketing.Experience testing channels beyond traditional paid media.Strong creative instincts and experience building systematic creative testing programs.Exceptional analytical ability and comfort connecting media performance to pipeline and revenue.Comfortable owning both strategy and execution.Experience working closely with Product Marketing, Design, Web/Growth, RevOps, and Sales.Strong commercial judgment and the ability to distinguish meaningful business outcomes from attractive marketing metrics.Highly hands-on. You're comfortable opening an ad account, digging into campaign performance, writing a brief, evaluating a media opportunity, launching a test, and deciding what to do next.Excited about AI and interested in using it to fundamentally change how performance marketing operates.

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