Cogeco Inc.

Position: Head of 360 MarCom & Brand Campaigns A leading communications company is seeking a strategic powerhouse to lead Marcom & Brand campaigns. This role involves developing comprehensive communication strategies, managing integrated campaigns, and driving brand differentiation. The ideal candidate will have 7+ years of experience, a relevant degree, and strong interpersonal skills. The position offers a competitive salary, ranging from $105,000 to $157,400, depending on location, and emphasizes a commitment to equity and diversity in the workplace. #J-18808-Ljbffr

Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We’re looking for a strategic powerhouse to lead our Marcom & Brand campaigns and play a key role in Brand strategy, someone who knows that in a world of noise, clarity is the only thing that wins.You’ll be the one bringing our brand to life through campaigns that actually mean something and storytelling that hits different. We need a smart brain for strategy, a sharp eye for creative and someone who thrives in a fast-paced agile environment, without breaking the vibe.What You’ll DoDevelop 360 communication strategies with multiple touchpoints to promote different programs or products to customers.Act as the voice of the customer, influencing the customer journey and ensuring alignment with business priorities and brand objectives.Plan, manage, and execute quarterly campaigns (end to end) to support acquisition and brand building KPIs.Manage and build customer base initiatives to develop end-to-end customer communications that are engaging, personalized, and aligned with marketing and product strategies while maintaining consistency with the brand across all channels.Support and implement a brand strategy and narrative that drives differentiation, leveraging brand health tracking to ensure alignment with business goals and brand positioning in close collaboration with the brand team.Lead and coordinate all aspects of integrated multi-channel campaign development from briefing to execution, and teaming closely with the squad (marketing, social media, media, product, marketing automation, web, and customer experience) and partner agencies to deliver on-time, and on-budget.Monitor KPIs: Track and analyze performance metrics to gauge the effectiveness of acquisition and communication efforts, culminating in post-campaign reports with actionable insights and learnings, built in collaboration with media and performance teams.Work closely with media partners and performance & insights teams to optimize brand and campaigns.Ensure integration of acquisition campaigns with the overarching plan for the brand, aligning objectives, strategies, tactics, and KPIs.Identify and prioritize target audience needs by segments and markets, focusing on key value drivers and competitive differentiators.Work closely with the brand team and social media lead to ensure communications consistency.Keep up to date with market developments, new trends in advertising, in social media and in branding, consumer insights and competitor strategies.

A leading communications company is seeking a strategic powerhouse to lead their Marcom & Brand campaigns. This role involves developing comprehensive communication strategies, managing end-to-end marketing initiatives, and ensuring consistency across all channels. Ideal candidates will have over 7 years of relevant experience, strong communication skills, and a passion for enhancing customer experiences. A Bachelor's or Master's in a related field is required, and experience in telecommunications is a plus. #J-18808-Ljbffr

At welo, we’re building a brand that’s singular, magnetic, and unapologetically honest. We’re looking for a strategic powerhouse to lead our Marcom & Brand campaigns and play a key role in Brand strategy, someone who knows that in a world of noise, clarity is the only thing that wins. You’ll Do • Develop 360 communication strategies with multiple touchpoints to promote different programs or products to customers. • Support and implement a brand strategy and narrative that drives differentiation, leveraging brand health tracking to ensure alignment with business goals and brand positioning in close collaboration with the brand team. • Work closely with the brand team and social media lead to ensure communications consistency.