Cleveland Browns

OverviewThe Performance Marketing Manager will lead the strategy for marketing messaging for the Club's full-funnel paid media and owned-channel strategy, driving ticket revenue, fan affinity and engagement across all available platforms. This person will work cross-functionally with Ticket Sales, Content, Digital and league partners to ensure every channel is optimized against clear KPIs. Key ResponsibilitiesDevelop and manage performance marketing budgets and media plans, allocating spend across channels based on real-time performance data and seasonal priorities.Plan, execute, and optimize paid media campaigns across paid social (Meta, X, TikTok, LinkedIn), connected TV, programmatic display and SEO to drive ticket sales, membership, and fan affinity program growth goals.Serve as primary owner of strategy for marketing messaging for Owned & Operated (O&O) channels including email marketing, SMS, push notifications, team radio and TV broadcast spots, ensuring consistent messaging, cadence, and performance tracking across all platforms.Build messaging for email/SMS/push marketing calendar, including segmentation, automation flows, and A/B testing to maximize open, click, and conversion rates.Oversea campaign strategy and execution for season ticket renewals, schedule release, single-game ticket on-sale, and group sales promotions, aligning paid and owned tactics to hit revenue targets.Lead creative process with internal teams to develop channel-specific ad and O&O assets (video, static, radio scripts, push copy) tailored to platform best practices.Coordinate with league marketing team to leverage league-owned assets, co-branded creative, and shared media opportunities that extend the club's reach.Integrate content creators and influencers for game-day activations, ticket promotions, and O&O content amplification.Monitor, analyze, and report on campaign KPIs (CPA, ROAS, CTR, conversion rate, list growth, engagement rate) and translate insights into actionable optimization recommendations.Collaborate with Business Analytics team to ensure clean data flow between ticketing/CRM systems and marketing platforms.Manage vendor and agency relationships for paid media buying.In tandem with Business Analytics team, build post-campaign recaps and season-long performance reports for marketing leadership, tying marketing activity directly to ticket revenue and fan engagement outcomes.Stay current on platform updates, privacy/tracking changes, and emerging channels (e.g., new social platforms, streaming inventory) and recommend where the Club should test or invest next.Support larger marketing team on-site for gameday specific assistance for all home games and special events including, but not limited to, Affinity Marketing and other fan focused events. Job QualificationsBachelor's degree in Sport Management, Marketing, Communications, Business, or related field.3-5 years of experience in performance marketing, digital marketing, or CRM/lifecycle marketing, ideally within sports or entertainment.Excellent project management skills with the ability to run multiple concurrent campaigns in a fast-paced, deadline-driven environment.Extensive experience with project tracking software, inputting and tracking marketing campaigns (i.e. Asana).Strong written and verbal communication skills for cross-functional collaboration with Ticket Sales, Digital, Business Analytics and Content teams along with League partners.Proven hands-on experience anchoring strategy for paid social campaigns, including budget management and platform-level optimization.Strong familiarity with email/SMS/push marketing platforms (e.g., Eloqua, Attentive ) and CRM/ticketing systems (e.g., Ticketmaster).Analytical mindset with proficiency in Excel/Sheets, Google Analytics, and platform ad managers (e.g., Meta Ads Manager, TikTok Ads).Experience integrating influencer/creator partnership campaigns and measuring content performance. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

This role will assist in planning, trafficking, reporting and optimizing campaigns while contributing to fan engagement through email and text messages. The position will report to the Sr. Manager, Digital Media and work closely with cross-functional teams across the organization. Job ResponsibilitiesDigital Campaign ManagementSupport the management of the digital advertising calendar, including timelines, creative requests, and campaign setup.Assist in planning, trafficking and execution of digital advertising across Browns-owned and partner campaigns.Implement and document content tagging for proper ad delivery and reporting.Monitor campaign performance and compile reporting with actionable insights and optimization recommendations. Email MarketingBuild, test and deploy email campaigns across multiple initiatives (ie.

The Cleveland Browns are hiring a talented professional in the Marketing Group! Join our Marketing team and you will directly support and promote our brand and reputation. Through internal communications, advertising, digital media, broadcast operations, promotions, programming and special events, this individual will work to cultivate and engage fans through a wide range of marketing and communications efforts, strengthening relationships with the community and region as a whole. The Marketing Coordinator assists in the development and execution of internal and external strategic plans, promotions, market research and internal brand stewardship. Some potential travel specifically for Browns Backers related events.The ability to complete physical tasks, such as lifting up to 50 lbs., climbing stairs and being on your feet for long periods of time.Reliable transportation to/from Cleveland/Berea and outside events when required.The ability to think and work in a creative atmosphere and share ideas openly.