Media Advisor / Advertising Sales
You’ll learn what a business wants to accomplish, identify where it has room to grow, and recommend a plan that connects the right message and media to a clear business goal. The seller in this role will help connect those businesses with listeners through radio and digital campaigns. You’ll present recommendations, explain why they fit to get the business more customers, and work with CMS’s digital and creative teams to get campaigns launched and keep clients informed about results. Ask questions and understand the business’s goals before making a recommendationIdentify competitive gaps and opportunities for growthBuild integrated advertising proposals focused on business outcomesConnect each recommendation to a clear customer action, such as a call, visit, search, or form submissionReview campaign activity with clients and identify opportunities to improve resultsMarket presence Has a strong sales track recordIs comfortable prospecting, opening new accounts, and asking for the businessBuilds trust and follows throughIs organized and disciplined with pipeline managementCan present recommendations clearly to business owners and decision-makersIs competitive, self-motivated, accountable, and open to coachingUnderstands that advertising recommendations should serve a business goalCan build relationships across Charleston’s business and community networksExperience in media sales, digital advertising, local business development, community-based sales, event sponsorships, or multicultural marketing can be helpful.