Central Garden & Pet

This role leads campaign development, ad creation, and execution of the brand strategy across all platforms. The role oversees the planning, execution, and performance measurement of online advertising and promotional campaigns, while regularly reporting results and KPI progress to the Marketing Director and eCommerce team to drive growth and achieve business goals.PRIMARY RESPONSIBILITIES:Create successful ad campaigns that can be scaled and supported on all platforms.Organize and manage photo and video shoots with the studio to realize and attain assets for campaigns.Manage provided budget to ensure we are not over or under spending.Maximize return on investment of promotional and advertising activities across all key retail accounts. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture.

Position: Advertising Campaigns Lead for Growth & ROI Central Garden & Pet is seeking a Manager of Advertising to lead campaign development, ad creation, and execution of the brand strategy across platforms, driving eCommerce growth. You will oversee budgeting, performance measurement, and cross-functional collaboration to meet business goals.The role requires managing PPC/SEO, social media, and affiliate strategies, plus hosting live events on Amazon Live and Instagram Live. Strong analytics and remote-team leadership are essential.Are you ready to take on the Advertising Campaigns Lead for Growth & ROI role at Central Garden & Pet?The following role is for a Advertising Campaigns Lead for Growth & ROI with Central Garden & Pet.Our group is growing, and we are hiring a Advertising Campaigns Lead for Growth & ROI in MI, United States.This role is for the Advertising Campaigns Lead for Growth & ROI role at Central Garden & Pet.

Description Reporting to the Director of Marketing & Advertising, theManager, Advertisingwill hold an essential position in the continued growth of our eCommerce presence at Central Home Brands. This role leads campaign development, ad creation, and execution of the brand strategy across all platforms. The role oversees the planning, execution, and performance measurement of online advertising and promotional campaigns, while regularly reporting results and KPI progress to the Marketing Director and eCommerce team to drive growth and achieve business goals.PRIMARY RESPONSIBILITIES: Create successful ad campaigns that can be scaled and supported on all platforms.Organize and manage photo and video shoots with the studio to realize and attain assets for campaigns. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®.