Caterpillar

Marketing that doesn't move revenue is decoration, so Caterpillar hires Growth Marketing Manager talent that connects creative to closed deals. Bring the collaborative energy and 8 years; Caterpillar brings $121,000 - $188,000, a Salinas base, and room to grow into more. Key ResponsibilitiesSupport manager account executives with prospecting and follow-up strategyScript the webinar that fills the sales marketing top of funnelOwn the full sales cycle from initial outreach to signed contractTurn Caterpillar's human-first differentiator into a thirty-second pitchTest messaging variations and iterate based on performance dataPitch Caterpillar at $121,000 - $188,000 value without apologizing for the priceFind the proudly-imperfect hook that makes Salinas, CA prospects lean inUse Communication and Programmatic Advertising tools to automate and scale outbound effortsWhat You'll BringManager fluency in Communication, with Resilience on your roadmapResilience measured across 6 years of sales marketing cycles6 or more years steering sales marketing projects end to endA portfolio or work samples that demonstrate your sales marketing expertisePrior experience working on-site in Salinas, CA, or willingness to relocateThe self-awareness to know which problems are yours to solveFor over 7 years, Caterpillar has built growth-minded solutions that help teams in Salinas, CA get more done. Slack threads here stay civil because we critique the Performance Marketing work, not the human behind it. Take home $121,000 - $188,000, build your Programmatic Advertising under a mentor, lean on benefits, and shape a hybrid week that finally fits.

We offer a wide range of career opportunities across a variety of technical and business roles in engineering and service locations worldwide. When you join the Caterpillar Oil & Gas and Marine Division (COGMD), you join a global team that helps to power the global energy industry as well as provide power and propulsion on the water. Make strategic decisions about site design, features and functionality that align with both user goals and business objectives.Develop, validate, and drive a product / experience roadmap that identifies where we will focus, how we will get there, and the sequence of activities required to meet our business goals and digital customer experience objectivesUtilize technology solutions that create a competitive advantage within marketing, sales, and product support.Ability to measure the impact of digital marketing activities and drive more efficient spending.Analyze web analytics for insights to assist in making recommendationsCollaborate with others in the digital organization and the business to define objectives and develop approaches to solving challenges.Develop strategy for marketing automation campaigns, digital media, and user experience. Plan and lead execution of strategies with digital team including tactics such as personalized web experiences, Salesforce integration and e-commerce, and other agencies and tools.Management: Lead our social media team in management of our strategy, content calendar and metrics.UX: Develop strategies and lead efforts to improve the website user experience and increase customer satisfaction. This is a summary list of benefits.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. Your Work Shapes the World at Caterpillar Inc. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. Job Summary: As a Google Analytics Marketing Technology & Data Consultant, you will represent and support the deployment of Caterpillar’s world-class Google Marketing Platform (GMP) suite focusing on Google Analytics. Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs. This is a summary list of benefits.

Caterpillar is seeking a Marketing Intern in Tucson, AZ, to help students gain real-world experience and establish core marketing competencies. Interns will collaborate with various teams, build foundational knowledge of products and customer relationships, and work on marketing strategies. Candidates should be enrolled in relevant degrees with a minimum GPA of 2.8. The internship runs for 12 weeks from May 19, 2025, to August 8, 2025, with pay ranging from $20.50 to $26.70 per hour. #J-18808-Ljbffr

The BCP division's Marketing Communications Consultant is an expert in developing the strategy and implementation of channel optimization & activation, digital marketing, campaign management, creative development, and public relations. Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner. Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market. Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. This is a summary list of benefits.