The Lead Product Marketing Manager will own audience intelligence, messaging frameworks, and content strategy for Carta's private equity and venture capital segments. The role involves developing data-driven buyer personas and creating enterprise-grade collateral to support full-funnel marketing campaigns.
The Demand Generation Marketing Manager will develop and execute end-to-end marketing campaigns to drive new business for the private equity division. The role involves managing ABM targeting, tracking campaign performance, and collaborating across departments to scale growth initiatives.
The Performance Marketing Manager will develop and execute multi-channel paid media strategies to drive demand and generate high-quality sales opportunities. This role involves managing digital ad campaigns, optimizing return on ad spend, and collaborating with cross-functional teams to improve full-funnel marketing performance.