Butler/Till

They support junior team members through mentorship and best practice sharing and collaborate with senior team members to navigate complex issues. KEY OUTCOMES & RESPONSIBILITIES Key Outcome: Develops comprehensive media recommendations rooted in endemic environments, aligned to client objectives and strategic priorities Key Responsibilities: Support holistic media consideration across endemic partners and channels, utilizing both direct and programmatic buying methods. Key Outcome: Lead the successful activation and ongoing stewardship of media campaigns, ensuring seamless execution from planning to implementation Key Responsibilities: Lead timely launch and stewardship of multiple client campaigns, each with its unique set of channels and targeting strategies, with oversight from senior team members. Key Outcome: Manage campaign performance and reporting with informed decision-making and optimizations Key Responsibilities: Collaborate with Analytics team on recommended KPIs for channel activation strategies and ensure accurate data tracking for all channels in dashboards. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers.

Butler/Till, headquartered in Rochester, NY, is seeking a Channel Director, Digital Media to lead digital advertising teams with a focus on paid media. You will design activations that drive demand and deliver measurable results for premier Fortune 100+ accounts, overseeing hands-on media buying and omnichannel campaigns. The role requires deep expertise in AdTech, attribution, and funnel marketing, plus leadership to build high-performing teams across the agency.

The Publisher Direct Strategist supports enterprise-level efforts by contributing to the development of best practices, knowledge-sharing, and advancing strategies that align with the agency’s core values and priorities. Key Outcomes & Responsibilities Key Outcome: Develops comprehensive media recommendations rooted in endemic environments, aligned to client objectives and strategic priorities Key Outcome: Manage campaign performance and reporting with informed decision-making and optimizations Collaborate with senior team members to share campaign learnings with direct and cross‑functional peers, informing broader strategies and future planning efforts. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers.

Maintain close collaboration with peers and senior level creative specialists, to align client expectations, goals, objectives, outcomes, and optimization of creative.Maintain efficiency through cross creative Solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.Proactively assist in the support of other Creative Services groups as needed. An Associate Creative specialist is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes. Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met.Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.Align project resources and deliverables to create timely creative solutions that deliver measurable business results.Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers.

Pacing: This role will pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.Learn to efficiently download / interpret / and action of multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).Optimizations: This role will recommend and/or implement changes to the settings within the buying platform to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.Document changes / optimizations and learnings that feed strategic insights.Responsible for QA of social campaigns for a select set of clients with keen attention to detailKey Outcome: Planning & Strategy: Supports senior team members across key aspects of campaign activation. Work with senior team members in analyzing, reviewing, and reporting on the effectiveness of campaigns to maximize results.Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impact performance.Collaborates with the Specialists and Senior Specialists to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers.Verifies the accuracy of analytics dashboards by QA’ing against platform data.May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.Additional accountabilities and tasks may be assigned by leader/management, to contribute to overall team and agency success. Strong problem-solving skills.Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.PREFERRED QUALIFICATIONS The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers.

This position plays a critical role in managing and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients. Key Outcome: Planning & Strategy This includes mentoring and training Specialist and Associate Specialist peers to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.· Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items· Is a vocal role in defining our approach and answering internal cross-functional team questions and inquiry. The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers.

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). KEY OUTCOMES & RESPONSIBILITIES Key Outcome: Deliver seamless, scalable events with strong ROI, budget discipline, and operational consistency.Key Responsibilities: Own the full event lifecycle: venue/booth selection, registration, travel coordination, on-site logistics, and post-event wrap-upMaintain a master events calendar with all deadlines, deliverables, and dependencies across the marketing teamManage vendor relationships, AV, production, catering, signage, swag, and experiential partnersOwn event budgets end-to-end; from initial planning through post-event reconciliation, including surfacing trade-off decisions to leadership and tracking ROI metrics that inform future investment decisionsManage RFP from evaluation to implementation for an event tech stack suited to Butler/Till's needs (Cvent, Eventbrite, Splash, or similar); this role will help shape how we manage events at scale going forwardKey Outcome: Coordinate unified, on‑brand speaking and panel engagements that elevate executive presence.Key Responsibilities: Manage all logistics for Butler/Till speakers and panelists, including briefing materials, travel arrangements, and on-site supportCoordinate with conference organizers to confirm session details, run-of-show, A/V specs, and co-panelist introductionsPrepare senior leaders with talking points, bios, headshots, and any requested pre-event materialsServe as the primary liaison between Butler/Till executives and external event producers or program directorsKey Outcome: Execute premium executive and stakeholders’ experiences that deepen client, industry, and senior‑level relationships.Key Responsibilities: Create seamless, white-glove experiences for Butler/Till leadership at every event — anticipating needs before they ariseCoordinate VIP client and prospect engagements including dinners, hosted receptions, and curated meeting schedulesBuild and maintain relationships with senior contacts at key conference organizations and industry associationsKey Outcome: Deliver on‑brand, high‑impact event experiences that elevate brand presence.Key Responsibilities: Ensure all event environments, booths, signage, materials, and collateral strictly follow brand guidelines and quality requirementsCollaborate with the creative team to develop event-specific assets and branded moments that create a lasting impact QUALIFICATIONS REQUIRED Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred5–8+ years of event management or conference coordination experience, preferably in B2B marketing, agency, or mediaProven experience managing high-profile events with executive-level stakeholders and senior external participantsExperience coordinating speaker and panel logistics at industry conferencesFamiliarity with event management platforms (Cvent, Eventbrite, Splash, or similar) and the judgment to recommend the right tools for a growing programExceptional project management skills; experience with Asana, Monday.com, Notion, or similarStrong written and verbal communication skills — executive briefings, vendor contracts, and event recaps with equal easeAbility to travel to events as required (estimated 20–30%)CORE COMPETENCIES CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients COLLABORATIVE: working with teams and across the organization with ease OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting WORK ENVIORNMENT & PHYSICAL DEMANDSThe work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. COMPENSATIONButler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners.

They excel in quality assurance of search campaigns, are familiar with emerging search trends and partnerships, and ideally have experience working within an agency environment. Key Outcome: Paid Search Campaign Execution Key Outcome: Quality Assurance The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers.