Brawn Media

PPC / SEM Specialist, Albany, NYAlbany, NY based advertising agency is seeking a Digital Media Specialist to support our rapid growth. The PPC / SEM Specialist will help develop digital marketing campaigns to support clients’ search, display and social marketing initiatives. Responsibilities include keyword research, writing ad copy, testing and optimizing landing pages, managing existing PPC, display and social campaigns, reporting, and other related tasks.The ideal candidate will have a passion for data and analytics, as well as have strong communication skill, be extremely organized, self-motivated, and collaborative and have the desire and aptitude to learn quickly while effectively multi-tasking. Advanced knowledge of Google AdWords and Facebook advertising, and a basic knowledge of direct response marketing principles are a must.Job Responsibilities:Responsible for supporting internal account management team in the media planning, buying, campaign execution, administration and reporting for multiple digital marketing campaigns, including paid search, display advertising, Facebook advertising, Instagram advertising and moreOnline research of digital media trends, opportunities, and competitive data to present internally as requestedCampaign set up including keyword research, writing ad copy, setting CPC/CPM bids, conversion tracking implementation, call tracking set up, and testingManage daily budget reconciliations and monthly allocationsOptimize campaigns based on real-time data to improve performanceDevelop campaign performance reports for use by both the internal team and external clientsInitiate campaign, creative and landing page experience improvement projects to present to clients, and manage resulting projects and initiativesMaintain detailed written status reports to ensure efficient workflow, and ensure adherence to deadlines and deliverablesOther tasks as assignedJob Requirements:A Bachelor’s DegreeA minimum of two-year work experience in a similar role creating PPC campaigns in Google AdWords & on FacebookGoogle Adwords Certification Required; Analytics Certification a plusKnowledge of paid search, display, mobile, video, and social campaigns including creative guidelines, targeting and trafficking principalsFollow paid search trends as the various platforms evolveMust be creative, detailed and love finding strategies to get clients stronger conversionsA background and/or interest in measurement and optimization of marketing ROI is key to this roleStrong communication and organizational skillsQuantitative and analytical skills, experience with relevant digital analytics and reporting tools a plusHighly pro-active and solution-oriented, a team player and self-starterAbility to thrive in an extremely fast-paced environment, with tight deadlines and multiple priorities.Must be solutions-oriented and an innovative thinkerComputer proficiency in Microsoft Office (Outlook, Excel, PowerPoint and Word)Job Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceHealth insurancePaid time offVision insuranceSchedule:8 hour shiftApplication Question(s):What are your salary requirements?Experience:Facebook Advertising: 1 year (Preferred)Google Analytics: 1 year (Required)Work Location: Hybrid remote in Albany, NY 12205

Albany, NY based advertising agency is seeking a talented and experienced Administrative Assistant. Experience with Quickbooks is a plus, handling a wide range of administrative and executive support related tasks and able to work independently with little or no supervision. Recording and reconciling accounts receivable and accounts payable Checking figures, postings and documents for correct entry Assist with monthly G/L reconciliation G/L analysis when necessary Assign and monitor clerical, administrative, and secretarial responsibilities and tasks among office staff Participate actively in the planning and execution of company events Filing Systems are maintained and current Analyze and monitor internal processes Establish references and protocols for the office by outlining procedures for protection, new hires, retention, and staff transfers Provide orientation and training to new employees Coordinate with IT department on all office equipment needs Research and identify suitable promotional products from a variety of vendors based on client needs and budget Build and maintain strong relationships with promotional product vendors Follow orders from start to finish to ensure deadlines are met, orders are shipped on time, and items arrive as expected Prepare and send order confirmations and invoices to clients Reconcile shipping invoices Please email cover letter and resume along with salary requirements. Please no phone calls.

The successful candidate will be responsible for supporting the company’s sales goals by developing professional long-term relationships, discovering the needs of new and existing clients and delivering innovative products with the highest level of quality, service, and integrity to exceed those needs. • Partner with account team to prepare for and execute the client project kickoff meeting. • Ability to effectively present information and communicate with clients and colleagues. Salary Range (based on experience): $50,000-$60,000 Please email salary requirements, cover letter and resume to careers@brawnmediany.com .