Boyd CAT

The Advertising & Digital Marketing Specialist is responsible for supporting Boyd's digital marketing, advertising, social media, CRM, eCommerce, lead management and marketing communications initiatives. This role works closely with Sales, Marketing, Rental, Used Equipment, Customer Service, Regional Sales Managers and Machinery Sales Representatives to maintain accurate customer data, support CRM users, strengthen customer engagement and execute communications and marketing strategies that drive business growth. 2+ years of experience in sales, marketing, communications, CRM or related business support preferred Experience with social media management, digital marketing, lead generation activities or related marketing technologies preferred. Support the development and execution of eCommerce strategies in partnership with the marketing team.

The Advertising & Digital Marketing Specialist is responsible for supporting Boyd's digital marketing, advertising, social media, CRM, eCommerce, lead management and marketing communications initiatives. This role works closely with Sales, Marketing, Rental, Used Equipment, Customer Service, Regional Sales Managers and Machinery Sales Representatives to maintain accurate customer data, support CRM users, strengthen customer engagement and execute communications and marketing strategies that drive business growth. - Experience with social media management, digital marketing, lead generation activities or related marketing technologies preferred. - Support the development and execution of eCommerce strategies in partnership with the marketing team. - Develop and maintain equipment listings, promotional content and related marketing materials across digital channels, social media platforms, Boyd’s digital properties and third-party advertising sites to generate customer interest and support lead generation.

Our focus is to hire the most qualified applicants, provide them with the tools and training they need to succeed, and support them throughout their careers. The Advertising & Marketing Specialist (Internal) will support the Marketing Department in helping to ensure our brand standards are communicated internally and reflected in all of our internal communications. Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel). Bachelor’s Degree, Background, or Experience in Marketing, Advertising or equivalent experience 5-7 years’ experience in Communication, Advertising, Promotions, or equivalent experience Highly self-directed Ability to work independently or in a team environment Knowledge of Social Media platforms and analytics Confident and articulate and able to inspire and engage others Excellent time and project management skills, with the ability to manage detail work and communicate project status effectively to all levels Demonstrated ability to develop and deliver corporate communications strategy, tactics and demonstrated successful metrics Travel to other locations as required to perform assigned duties, maintaining a valid operator’s license Strong verbal, written, persuasion, analytical and interpersonal skills Excellent organization and computer skills That’s why we’ve adopted a mixed remote work environment.