Blue Cross and Blue Shield of North Carolina

The ideal candidate will demonstrate superior technical expertise and organizational capabilities in project and campaign management, analytics, communications evaluation, data modeling, relationship skills, and commercial awareness.What You’ll DoSet the vision and lead a team of 8-10 people managing the audience development and engagement strategies for all digital marketing channelsCraft and implement a clear, cohesive digital media channel strategy that supports Blue Cross NC's brand strategy, member acquisition and retention goalsArticulate how the channel strategy drives engagement with key audiences, including developing, maintaining audience segment definitions/personas, and using audience research and digital paid media channel metrics to identify audience insights that will inform the division and team's workDevelop full-funnel acquisition digital marketing campaigns, establishing evergreen campaigns while consistently testing new audiences, CTAs, creative, channels, and formats.Develop measurement framework with clear critical metrics and targets to measure ongoing channel health and performance as well as frameworks for evaluating key campaigns and moments across channelsAnalyze program performance as well as industry trends to develop plans and implement for the optimal marketing mix and translate campaign metrics into meaningful insightsDevelop and provide analytics to report on program results, both at the top-line and campaign levels, ensuring optimal ROI/ROAS against marketing budget and overall ecommerce revenue goalsManage and aggregate channel level reporting to help build an integrated view of our acquisition landscape and advertising effectiveness through multiple lenses of attribution.Develop and execute retention and customer lifecycle strategies that maximize customer engagement, loyalty, and lifetime valueMeasure and analyze retention and customer lifecycle metrics to identify opportunities for improvement and track the success of retention and customer lifecycle programs.Continually optimize retention and customer lifecycle programs and initiatives through ongoing testing, analysis, and iteration.Implement and manage comprehensive test and learn strategy.What You BringBachelor's degree or advanced degree (where required)10+ years of experience in related fieldIn lieu of degree, 12+ years of experience in related fieldBonus PointsDetail-oriented, self-starter, curious and innovative mindset, with the ability to react quickly to changing priorities without full guidanceData-driven, analytical, and solution-orientedThrives in a fast-paced environment and is good at dealing with ambiguityExpert level knowledge working with various digital technology vendors, platforms, and solutions, including sales force and SAS, Google Analytics, SQL, Power BI, or similar toolsWhat You’ll GetThe opportunity to work at the cutting edgeof health care delivery with a teamthat'sdeeply invested in the communityWork-life balance, flexibility, and the autonomy to dogreat workMedical, dental, and vision coverage along withnumeroushealth and wellness programsParental leave and support plus adoption and surrogacy assistanceCareer development programs and tuition reimbursement for continued education401k match including an annual company contributionLearn moreWhere You’ll WorkOur Hybrid Flex approach is built on presence with a purpose - giving you flexibility to work remotely with intentional in-person connection - that supports a workplace that's flexible, connected, and future focused.In a Hybrid-Flex role, you'll work in the office at least two days a week for collaboration and connection. We welcome candidates from outside the local area and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.Salary RangeAt Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.

Position: Head of Digital Growth & Performance Marketing Blue Cross and Blue Shield of North Carolina is looking for a Head of Performance Marketing to oversee digital marketing across various channels. This leadership role involves managing a team, crafting effective audience engagement strategies, and utilizing data analytics to inform marketing decisions.The ideal candidate will demonstrate extensive experience in digital marketing and project management. The position offers a competitive salary and a comprehensive benefits package.#J-18808-Ljbffr

The ideal candidate is a proactive, results-driven leader who thrives in a fast-paced environment and builds high-performing teams through coaching and hands‑on leadership.What You'll DoLead demand generation strategy, planning, and execution, including budget allocation, channel mix, and performance measurement aligned to business objectivesDevelop and execute integrated, omni-channel campaigns (digital, direct response, CRM, and email) that drive pipeline growth and customer engagementPartner across business functions to identify growth opportunities and translate customer and market insights into actionable marketing strategiesLeverage data, research, and customer intelligence to inform targeting, messaging, and channel optimization decisionsBuild and optimize media strategies that improve brand affinity and drive measurable demand outcomesLead and develop a high-performing team, providing coaching, direction, and clear expectations to elevate team capability and performanceOperate with strong ownership and accountability, proactively driving initiatives from concept through execution and resultsWhat You BringBachelor's degree (or advanced degree where required)8+ years of experience in marketing, demand generation, or a related fieldIn lieu of a degree, 10+ years of relevant professional experienceBonus PointsPrior experience within the healthcare or payer industry is strongly preferredAbility to influence go‑to‑market strategy and positioning through deep understanding of customer segments and behaviorsWhat You GetThe opportunity to work at the cutting edge of health care delivery with a team that's deeply invested in the communityWork-life balance, flexibility, and autonomy to do great workMedical, dental, and vision coverage along with numerous health and wellness programsParental leave and support plus adoption and surrogacy assistanceCareer development programs and tuition reimbursement for continued education401k match including an annual company contributionWhere You'll WorkOur Hybrid Flex approach is built on presence with a purpose – giving you flexibility to work remotely with intentional in‑person connection that supports a workplace that is flexible, connected, and future focused. In a Hybrid‑Flex role, you'll work in the office at least two days a week for collaboration and connection. Whether your role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the local area and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.Salary Range$ – $* Based on annual corporate goal achievement and individual performance.#J-18808-Ljbffr

Performance • Develop and execute paid social strategies for various social media platforms, such as Meta and Tik Tok, to enhance our brand presence and drive conversions. • Collaborate closely with media agency partners to ensure campaign objectives are met and performance is maximized. • Experience in paid media with a proven track record of driving successful performance marketing campaigns. At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market price; our starting salaries are typically planned near the middle of the range listed.

Performance • Develop and execute paid social strategies for various social media platforms, such as Meta and Tik Tok, to enhance our brand presence and drive conversions. • Collaborate closely with media agency partners to ensure campaign objectives are met and performance is maximized. • Experience in paid media with a proven track record of driving successful performance marketing campaigns. At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market price; our starting salaries are typically planned near the middle of the range listed.

** What You’ll Do *** Lead the planning, implementation, and optimization of performance media campaigns across various channels. * Develop and execute paid social strategies for various social media platforms, such as Meta and Tik Tok, to enhance our brand presence and drive conversions. * Collaborate closely with media agency partners to ensure campaign objectives are met and performance is maximized. * Utilize strong analytical skills to assess performance data and make proactive, informed recommendations for campaign optimization. * Proven experience in managing traditional media initiatives, including linear TV, out-of-home, and radio.

Position: Growth-Driven Performance Media Manager A healthcare organization in Pennsylvania is looking for an experienced Performance Media Manager to lead media campaigns aimed at enhancing brand presence and driving conversions. The ideal candidate has extensive knowledge of Google marketing channels and social media platforms, with proven experience in driving results in paid media initiatives. This role offers a competitive salary range of $89,174 - $142,679 and various health benefits. Join a team that is dedicated to community service and delivering great work. #J-18808-Ljbffr

Performance • Develop and execute paid social strategies for various social media platforms, such as Meta and Tik Tok, to enhance our brand presence and drive conversions. • Collaborate closely with media agency partners to ensure campaign objectives are met and performance is maximized. • Experience in paid media with a proven track record of driving successful performance marketing campaigns. At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market price; our starting salaries are typically planned near the middle of the range listed.

Position: Performance Media Strategist Location: St Louis A leading health care organization is seeking a Performance Media Manager to join its marketing team. The successful candidate will oversee paid media activations, developing comprehensive strategies to enhance brand presence and drive conversions. With 3+ years of experience and a strong analytical background, you will lead media initiatives across various platforms including Google and social media. This role offers a competitive salary and a supportive work environment focused on community impact.

Position: Growth-Driven Performance Media Manager A healthcare organization is seeking an experienced Performance Media Manager to oversee paid media campaigns aimed at enhancing brand reputation and driving conversions. The ideal candidate will manage various media strategies, lead campaign optimization, and utilize strong analytical skills. They should have experience in Google marketing channels, social media platforms, and traditional media. This role offers a competitive salary and a comprehensive benefits package including health coverage and 401(k). #J-18808-Ljbffr

Position: Performance Media Manager Job DescriptionContributes to the achievement of corporate goals through product, program, market engagement and/or marketing communications strategies. Initiatives may include new products or business partnerships to grow revenue beyond traditional sources as well as identification of market engagement, marketing communications and/or other programs to address market needs in the most cost‑effective manner. Leverages industry experience and expertise to promote enterprise understanding of the key areas in which the company is seeking to create competitive differentiation and establish sustainable competitive advantage in the marketplace.Performance Media ManagerWe are seeking an experienced and results‑driven Performance Media Manager to join our dynamic marketing team. They will develop and execute comprehensive media strategies aimed at driving measurable results, focused on conversions.What You’ll DoLead the planning, implementation, and optimization of performance media campaigns across various channels.Manage and optimize paid media initiatives across Google marketing channels, including paid search (SEM), PMax, video, and display.Develop and execute paid social strategies for various social media platforms, such as Meta and Tik Tok, to enhance our brand presence and drive conversions.Oversee traditional media campaigns, including linear TV, out‑of‑home, and radio, to ensure an integrated marketing approach.Collaborate closely with media agency partners to ensure campaign objectives are met and performance is maximized.Utilize strong analytical skills to assess performance data and make proactive, informed recommendations for campaign optimization.Work collaboratively with internal stakeholders to align media strategies with broader business objectives and marketing goals.Monitor and report on campaign performance, providing insights and recommendations for improvement.Stay current with industry trends, emerging technologies, and best practices in paid media marketing.What You BringBachelor’s degree or advanced degree (where required)3+ years of experience in related field.In lieu of degree, 7+ years of experience in related field.Experience in paid media with a proven track record of driving successful performance marketing campaigns.Extensive knowledge of Google marketing channels (SEM, You Tube, DV360) and social media platforms (Meta, Tik Tok, etc. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications, and other business and organizational needs.