Blake Farms

Blake Farms is seeking a Marketing Manager to oversee daily marketing operations, support campaign execution, and enhance the brand’s storytelling. This role involves managing the master marketing calendar, leading PR efforts, and serving as the primary copywriter across all channels.The ideal candidate will have 3–6 years in marketing, excellent organizational skills, and the ability to work collaboratively across multiple teams while maintaining attention to detail.#J-18808-Ljbffr

Blake Farms is seeking a Marketing Manager to oversee daily marketing operations, support campaign execution, and enhance the brand’s storytelling. This role involves managing the master marketing calendar, leading PR efforts, and serving as the primary copywriter across all channels.The ideal candidate will have 3–6 years in marketing, excellent organizational skills, and the ability to work collaboratively across multiple teams while maintaining attention to detail.#J-18808-Ljbffr

Job SummaryBlake's Orchard & Cider Mill (BOCM) is hiring a Social Media Marketing Specialist to lead day-to-day strategy, publishing, and community management across our brand portfolio. Sitting at the center of our marketing team in Armada, MI, this person will own the social calendar end-to-end - setting strategy, briefing creative, scheduling and publishing across platforms, engaging our community, and reporting on performance. The Social Media Marketing Specialist will partner closely with a dedicated Content Creator who drives the bulk of photo, video, and Reel production, but should also be confident jumping behind the camera to capture and post content in real time when the moment calls for it. The right candidate is a strategic, trend-savvy operator who thrives in a fast-paced, multi-brand environment and can translate cultural moments into measurable social growth.Key Responsibilities Own Social Strategy: Develop, document, and execute the social media strategy across all Blake's brand accounts, aligned to overall marketing campaigns, seasonal moments, and business goals.Build & Manage the Calendar: Maintain a forward-looking, multi-platform content calendar; plan content in advance, batch where possible, and adapt in real time for cultural and brand moments.Press Publish: Manage daily publishing across Instagram, Tik Tok, Facebook, and emerging platforms—including captions, keywords, and hashtag strategies aligned to SEO and content performance goals.Lead Community Management: Monitor and respond to comments, DMs, mentions, and tags daily across all accounts, maintaining brand voice and turning interactions into loyalty.Partner with the Content Creator: Brief the Content Creator on shot lists, priorities, and creative direction so produced content maps back to the social strategy and calendar.Create When Needed: Capture, edit, and post your own photos, videos, and Reels in real time at events, in tasting rooms, and on the orchard - especially for spontaneous, trend-driven, or in-the-moment storytelling.Stay Trend-Obsessed: Track social trends, platform updates, audio, and cultural moments daily; translate them into actionable content opportunities for our brands.Measure & Optimize: Own KPIs and reporting - track engagement, reach, follower growth, and conversion; deliver weekly insights and use data to continuously refine strategy.Influencer & Partnerships: Identify, vet, and coordinate with influencers, creators, and partners to extend brand reach; manage outreach, deliverables, and on-site logistics.Cross-Functional Collaboration: Work closely with the Marketing Director, retail, tasting room, and events teams to support launches, campaigns, and promotions.Event Coverage: Attend and provide live social coverage of major Blake's events, festivals, and brand moments throughout the year.Multi-Channel Management: We currently have 4 brands this position manages across multiple platforms. The pages and platforms have potential to increase with the business growth.Qualifications, Skills & RequirementsBachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).3+ years of experience managing social media for a consumer-facing brand, with demonstrated ownership of strategy, publishing, and community management.Deep, current expertise across Instagram, Tik Tok, and Facebook - platform mechanics, algorithm trends, formats, and best practices.Proven ability to grow audiences and engagement, supported by examples and metrics from prior roles.Strong copywriting and brand voice skills - able to write captions and respond to community messages that feel native to each platform and on-brand.Comfortable shooting and editing photo, video, and Reels on a phone (Cap Cut, Reels editor, Lightroom Mobile, or similar) for fast-turn social posting.Hands-on experience with social management and analytics tools (Hootsuite, Meta Business Suite, or similar).Highly organized, self-directed, and able to manage multiple brand calendars at once without dropping balls.Strong cross-functional communicator who can brief creative partners and align with marketing,…

Job SummaryBlake’s Orchard & Cider Mill (BOCM) is hiring a Multimedia Content Creator to bring our brand to life through photo and video. If you’re someone who sees a moment and immediately thinks “that’s content,” this role is for you.Key Responsibilities Capture Across the Brand: Shoot photo and video across events, experiences, food, retail, tasting rooms, and seasonal activations at all Blake’s locations.Multi-Format Production: Shoot fluently with DSLR/mirrorless cameras and mobile—both formats are required for the role.Lead Short-Form Video: Create and edit high‑performing Reels and Tik Tok content as a primary focus—on‑trend, on‑brand, and platform‑native.Web & Digital Assets: Capture and produce high‑quality photography and video for website use, including homepage, landing pages, email campaigns, and promotional assets.Real‑Time Turnaround: Edit and finish content quickly—sometimes same‑day—to capitalize on live moments and trending opportunities.Partner with the Social Media Marketing Manager: Take social briefs and translate them into shot lists, captures, and finished assets that map back to the social calendar and strategy.Trend Translation: Stay on top of social and visual trends and translate them into content that fits the Blake’s brand and audience.Travel & Cover All Locations: Travel regularly to all Blake’s locations—Armada, Almont, Big Apple, and South Lyon—for content capture, events, and seasonal moments.Be On‑Site, In the Action: This is not a desk‑only role. You’ll spend significant time on the orchards, in tasting rooms, in retail spaces, and at live events.Cross‑Functional Collaboration: Work closely with the marketing team to support campaigns that drive traffic, ticket sales, and brand awareness across all locations.Build & Maintain the Content Library: Organize, tag, and archive captured content so assets are findable and reusable across paid media, web, email, and seasonal campaigns.Qualifications, Skills & Requirements2–5+ years of experience in content creation, photography, and videography for a brand, agency, or creator platform.Strong portfolio demonstrating BOTH photo AND video work (required for application review).Proven ability to shoot with DSLR/mirrorless cameras (required).Experience creating Reels and Tik Tok content that feels native and engaging on each platform.Ability to produce polished, high‑quality assets suitable for website and digital use.Proficiency in editing tools (Adobe Premiere, Lightroom, Photoshop, Cap Cut, or similar).Comfortable working in fast‑paced, live environments—events, weekends, and seasonal peaks.Equally comfortable behind the camera and in the edit—able to own a project from capture through final cut.Understands what makes content perform, not just look good—you can read a feed and know what will land.A self‑starter who takes ownership without heavy direction; this is not an entry‑level role.Reliable transportation and ability to drive to each of our locations: Armada, Almont, Big Apple, and South Lyon.Bonus: experience with influencer/UGC content, food & beverage brands, or experiential/hospitality marketing.Why Join UsBe part of a high-energy, experience-driven brand with constant content opportunities.Work across events, food, retail, and seasonal campaigns—no two days look the same.Creative freedom to capture and create in real‑time.Working ConditionsHybrid schedule based out of Blake’s Armada, MI campus: 3 days per week on‑site, 2 days remote. Normal outdoor weather and travel hazards apply.Physical requirements: ability to carry, set up, and operate camera and lighting equipment (typically 20–30 lbs); stand and walk for extended periods during shoots and live events.Weekend work is required during festival and fall season; standard five‑day weeks apply during off‑season months. When required, Monday–Friday schedule will shift to accommodate.#J-18808-Ljbffr