Blacksmith Agency

Blacksmith Agency is expanding its marketing division to lead PPC and SEO for a portfolio spanning multifamily, B2B, and technical verticals. As the Google Ads Specialist, you will own strategy, performance, and client-facing leadership across paid search, paid social, SEO and CRO. This is a hybrid role with remote options across the USA, Canada, or South Africa; you will join sales calls, oversee specialists, and drive measurable outcomes for campaigns and reports.

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Marketing Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. Lead strategy for all PPC and SEO clients across multiple industries. Ability to build and articulate strategic recommendations for clients and account executives. People who own results and take full accountability.

Blacksmith Agency is expanding its marketing team to spearhead PPC and SEO for a growing client portfolio across multifamily, B2B, and technical verticals. As a Google Ads Specialist, you will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. You will join sales calls, shape strategy, oversee specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes. #J-18808-Ljbffr

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Google Ads Specialist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. Lead strategy for all PPC and SEO clients across multiple industries. Ability to build and articulate strategic recommendations for clients and account executives. People who own results and take full accountability.

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Marketing Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure client campaignsJoin us at Blacksmith Agency as our next Strategic Digital Marketing Lead - PPC & SEO in GA, United States.This posting is for the Strategic Digital Marketing Lead - PPC & SEO role at Blacksmith Agency, based in GA, United States.We are looking to fill the Strategic Digital Marketing Lead - PPC & SEO position at Blacksmith Agency in GA, United States.

By forging digital products and online experiences rooted in user expectations and data, Blacksmith helps partners grow, innovate, and exceed their business objectives. Top clients include Google, General Electric, Voss Water, Arizona State University, and many more!If you have a passion for digital media and technology, then join our growing team of talented individuals!Position Objective: Blacksmith is seeking a PPC Specialist to plan, execute, and optimize paid campaigns across Google Ads and social platforms like Meta & LinkedIn. This role supports both external client accounts and Blacksmith's own internal lead generation efforts. The ideal candidate is highly analytical, hands‑on with ad platforms, and comfortable working across multiple accounts while aligning paid strategy with design, SEO, and content teams.Position benefits: Competitive pay100% remote workHigh visibility on projects with real impactOpportunity to shape PPC process and best practices at an established digital agencyA no‑drama, results‑focused team that values autonomy and executionOpportunity to work and grow at an award‑winning digital agencyEssential Functions and Responsibilities: Plan, launch, and manage paid search campaigns in Google Ads for multiple clientsCreate strategy for campaign structures aligned with client goals, including search, display, remarketing, and performance max (when appropriate)Conduct keyword research, audience targeting, and write/edit ad copySet up conversion tracking and ensure attribution accuracy via GA4, GTM, and/or CRM integrationsMonitor daily spend and pacing to keep campaigns within budget while hitting CPA/CPL goalsIdentify and manage negative keywords to improve efficiencyAnalyze campaign performance weekly and implement ongoing optimizations (bids, copy tests, landing page suggestions, etc. )Prepare monthly performance reports with clear takeaways and next‑step recommendationsCollaborate with SEO, design, and development teams to align paid campaigns with broader digital strategy and landing page performanceStay current on Google Ads updates, keyword trends, and performance benchmarksManage additional ad platforms as needed, including Meta Ads, LinkedIn Ads, and BingMust Have Qualifications: 10+ years of hands‑on experience managing Google Ads (Google AdWords) campaignsProven track record of delivering measurable growth through PPC, with examples supported by first‑party data (e.g., CTR, CPL, ROAS, rankings)Proficient in Google Ads Editor and Google Keyword PlannerStrong understanding of campaign structure, optimization, and ROI trackingFamiliarity with Google Analytics 4 (GA4) and performance reporting toolsExcellent communication and collaboration skills in a remote team environmentBonus Qualifications: Google Ads CertificationExperience with Meta Ads (Facebook and Instagram), LinkedIn Ads, and Bing AdsUnderstanding of landing page optimization and conversion rate optimization (CRO)Experience working in a digital agency environmentExperience with project management tools such as Jira, ClickUp, or AsanaCheck out our website at