Bass Pro Shops

The Partnership Marketing Manager will lead a team to develop and oversee brand partnerships and strategic alliances for Bass Pro Shops and related brands. The role involves cross-functional collaboration, annual marketing planning, and managing partnership deliverables to strengthen brand image.

Brand Marketing Planner – Recreational Boats Job Description POSITION SUMMARY: The primary purpose of this position is to develop and implement strategic brand marketing plans for the company’s Recreational Boat portfolio, including Sun Tracker, Tahoe, Regency, and Ranger Pontoons. ESSENTIAL FUNCTIONS: • Lead the development and execution of brand-specific marketing strategies, product launches, and campaigns for Sun Tracker, Tahoe, Regency, and Ranger Pontoons • Define and communicate brand vision, positioning, and strategic direction to ensure consistent execution across all marketing channels and touchpoints • Partner closely with Brand/Product Managers to develop compelling brand narratives, messaging frameworks, and go-to-market plans that align with product roadmaps • Serve as the primary marketing liaison for assigned boat brands, ensuring alignment between brand strategy, marketing execution, and business objectives • Collaborate with cross-functional teams to develop and execute integrated marketing initiatives that enhance brand equity and customer engagement • Identify and lead cross-functional subject matter expert teams to support campaign development, creative execution, and channel optimization • Establish clear brand objectives, KPIs, and performance metrics; monitor and evaluate campaign effectiveness and brand health • Manage marketing budgets for assigned brands and partner with analytics teams to measure ROI, campaign performance, and consumer insights • Leverage data, market research, and customer insights to refine brand strategies and continuously improve marketing effectiveness • Analyze sales, margin, and market trends to inform brand and campaign strategies, ensuring responsiveness to market conditions and competitive dynamics • Collaborate with Product Development to integrate consumer insights and brand strategy into future product innovation and lifecycle planning • Ensure brand consistency and excellence across all marketing materials, campaigns, and customer touchpoints • Partner with retail and dealer teams to translate brand strategies into effective retail marketing tools, promotions, and experiences • ALL OTHER DUTIES AS ASSIGNED EXPERIENCE/QUALIFICATIONS: • Minimum Degree Required: Bachelor’s Degree • Preferred Degree: Bachelor’s Degree in Marketing, Business, Communications, or related field • Experience: 4–6 years of marketing experience, preferably in brand marketing, product marketing, or within marine/recreational or outdoor industries KNOWLEDGE, SKILLS AND ABILITY: • Experience in brand marketing, product launches, and integrated campaign development • Marine, boating, or powersports industry experience strongly preferred • Strong understanding of brand positioning, storytelling, and customer engagement strategies • Passion for the outdoors and recreational lifestyle markets • Excellent communication (verbal and written) and cross-functional collaboration skills • Strong analytical mindset with the ability to translate insights into strategic action • Self-starter with high ownership, initiative, and accountability • Strong organizational and project management skills in a fast-paced environment • Proficient in Microsoft Office Suite TRAVEL REQUIREMENTS: 0–10% (includes occasional brand events, dealer meetings, or product launches) PHYSICAL REQUIREMENTS: • Regularly performs computer work and sits • Occasionally walks and stands • Seldom/never lifts up to 50 lbs INDEPENDENT JUDGEMENT: Develops brand marketing strategies, objectives, and guidelines within the framework of organizational goals. Decisions are guided by brand strategy, market insights, and business objectives, with results reviewed by leadership. Full Time Benefits Summary: Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions - Medical - Dental - Vision - Health Savings Account - Flexible Spending Account - Voluntary benefits - 401k Retirement Savings - Paid holidays - Paid vacation - Paid sick time - Bass Pro Cares Fund - And more Bass Pro Shops is an equal opportunity employer. Reasonable Accommodations Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.

The person in this role should be comfortable digging into the details, but also able to step back, set priorities, work with partners, and turn performance trends into clear next steps for the business.The role works closely with CRM, analytics, sales, brand, and agency partners to make sure lead generation programs are tracked correctly, tied back to business results, and set up in a way that can scale.ESSENTIAL FUNCTIONSCPL Ownership & Lead Generation StrategyOwn the CPL approach across paid media channels, including goals, priorities, measurement, and performance follow-through.Build channel and audience strategies that increase qualified lead volume while improving lead quality, conversion rates, and cost efficiency.Work with CRM, sales, analytics, and agency teams to understand how leads are converting and adjust media plans based on what is working.Create and manage a practical testing plan across audiences, creative, offers, landing pages, bidding strategies, and lead forms.Recommend budget shifts, channel mix changes, and growth opportunities based on performance trends and business priorities.Paid Media Strategy, Execution & Agency ManagementPaid Search:Lead paid search strategy for lead acquisition, including keyword structure, bidding, campaign setup, and conversion improvement opportunities.Guide updates to ad copy, audience signals, feeds, landing pages, and lead forms to improve CPL and lead quality.Manage agency or platform execution, review performance, and make sure recommendations are tied to business goals and budget expectations.Paid Social:Lead paid social lead generation across platform lead forms, conversion campaigns, and audience testing.Work with creative, brand, and agency teams to test messaging and creative that can drive better-quality leads.Programmatic / Display:Set the approach for prospecting and retargeting programs focused on efficient lead growth, audience quality, and frequency control.Review audiences, creative, inventory, and measurement outputs to improve conversion performance.Affiliate / Partner Marketing:Manage partner strategies that support cost-efficient, compliant, and higher-quality lead acquisition.Review partner performance, lead quality, compliance, and optimization opportunities.Additional Marketing Channels:Evaluate new digital channels based on business need, lead potential, tracking requirements, and the level of effort needed to launch.Attribution, Tracking & Ad Tech IntegrationLead the measurement approach across attribution models, tracking methods, platform reporting, and CRM-connected reporting.Work with analytics, engineering, CRM, and agency teams to make sure lead tracking is accurate across platforms, including pixels, server-side tracking, offline conversion imports, and CRM integrations.Review performance based on actual CPL, lead quality, and downstream conversion instead of relying only on platform-reported results.Help resolve tracking gaps, reporting issues, and data quality concerns across the marketing tech stack.Data, Reporting & OptimizationAnalyze and communicate campaign performance with a focus on CPL, lead quality, conversion rates, budget efficiency, and business impact.Build reporting that connects media performance to sales outcomes and business priorities.Recommend budget changes, pacing adjustments, channel mix updates, and scaling opportunities based on performance.Plan, document, and share results from tests across creative, landing pages, audiences, offers, and bidding strategies.Cross-Functional CollaborationWork closely with CRM, sales, analytics, brand, creative, and agency partners to understand lead performance from media click through sales outcome.Turn performance trends into clear action plans, priorities, and recommendations.Make sure paid media work supports broader marketing priorities while staying focused on CPL and lead quality.Manage timelines, priorities, and communication across internal teams and external partners.EXPERIENCE / QUALIFICATIONSBachelor’s Degree in Marketing, Business, Advertising, or related field.5–8+ years of performance marketing experience, including ownership of lead generation strategy, paid media optimization, and measurable results.Experience managing paid media budgets, pacing, forecasting, agency relationships, and cross-functional projects.Experience optimizing campaigns toward CPL, CPA, ROAS, or lead-to-sale goals.Experience working within retail, ecommerce, automotive, marine, or high-consideration purchase categories preferred.KNOWLEDGE, SKILLS & ABILITIESDeep understanding of performance marketing channels (paid search, paid social, programmatic, affiliate).Strong knowledge of attribution models, tracking infrastructure, and ad tech platforms (Google Ads, Meta, Adobe Analytics, CRM integrations, etc. ).Experience with lead funnel optimization, including landing pages, forms, and conversion flows.Strong analytical and presentation skills, with the ability to turn performance data into clear recommendations.Strong understanding of lead quality vs. volume trade-offs and downstream conversion impact.Ability to work across teams, influence partners, and keep work moving when priorities compete.Strong project management skills, including timelines, dependencies, budgets, and multiple active workstreams.Comfortable moving between strategy, reporting, and hands-on performance review. Full Time Benefits Summary: Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions! MedicalDentalVisionHealth Savings AccountFlexible Spending AccountVoluntary benefits401k Retirement SavingsPaid holidaysPaid vacationPaid sick timeBass Pro Cares FundAnd more! Bass Pro Shops is an equal opportunity employer.

The Digital Marketing Manager is responsible for overseeing lead generation strategies and paid media performance across search, social, and programmatic channels. This role focuses on optimizing cost per lead and conversion rates while collaborating with cross-functional teams to drive business growth.

The Public Relations Manager will lead media communications and photo resource development to generate positive exposure for the company's hospitality division. The role involves building relationships with media outlets, writing press releases, and coordinating events to ensure consistent brand messaging across various platforms.

With a strong focus on print and digital execution, this role sits at the center of campaign operations—ensuring initiatives move seamlessly from concept to launch, on time, on brand, and on budget. You’ll coordinate workflows, oversee timelines, partner with vendors, and track performance across integrated campaigns. • Support day-to-day marketing operations for US and Canada with a focus on campaign planning and execution to drive sales, strengthen brand presence, grow the customer base and improve operational efficiency. Ensure alignment with campaign objectives, production timelines and budget requirements, while with coordinating cross-functional teams and external vendors to deliver accurate, on-time execution. • Performs tasks and duties under general supervision, using established procedures and innovation.

This role requires strong cross-functional collaboration with CRM, analytics, sales, and brand teams to ensure lead generation efforts are measurable, attributable, and aligned to business outcomes. • Continuously test and refine audience targeting, creative, offers, and landing pages to improve lead efficiency while maintaining the testing roadmap. • Paid Social: • Execute and optimize paid social campaigns with a focus on lead form generation, conversion campaigns, and audience testing. Data, Reporting & Optimization • Analyze campaign performance with a focus on CPL, lead quality, and conversion rates. • 3–6+ years of hands-on performance marketing experience, with a strong emphasis on lead generation campaigns.