Bank of Hawaii

Bank of Hawaii is seeking an experienced digital marketing professional to plan, execute, and optimize paid media across digital and traditional channels from Honolulu, HI. The role focuses on improving brand awareness, demand generation, and conversion performance throughout the marketing funnel.You will lead media strategy, analyze performance data, and optimize campaigns to maximize ROAS while collaborating with internal teams and agencies.#J-18808-Ljbffr

Bachelor's degree in marketing, communications, or a related field. Experience managing large and complex media budgetsDemonstrated experience working with digital advertising platforms, performance analytics tools, and media measurement methodologies. Intermediate knowledge and skill proficiency in brand and marketing understanding, business analytics, communication, content creation, critical thinking, crossfunctional collaboration, customer experience, project management, and technology acumen. As a Bank of Hawaii employee, you ensure (or assist with ensuring) compliance with applicable laws, regulations, regulatory requirements and Bank policies and procedures, including but not limited to those related to Fair Banking, Anti-Money Laundering laws and regulations, Bank Secrecy Act and USA PATRIOT Act. Media Strategy and Planning: Owns media strategy and develops integrated paid media plans aligned to strategic business goals across all channels (digital and traditional advertising).Campaign Performance Optimization: Analyzes performance data, translating to actionable incomes to optimize performance across all channels to improve ROAS and conversion rates.

Bank of Hawaii is seeking an experienced digital marketing professional to plan, execute, and optimize paid media across digital and traditional channels from Honolulu, HI. The role focuses on improving brand awareness, demand generation, and conversion performance throughout the marketing funnel. You will lead media strategy, analyze performance data, and optimize campaigns to maximize ROAS while collaborating with internal teams and agencies.