BAD Marketing

BAD Marketing in Nashville, TN is looking for a Media Buyer to plan and manage online advertising campaigns on Meta and Google. The ideal candidate will have at least 2 years of experience in media buying, strong analytical and communication skills, and a detailed understanding of information marketing. Responsibilities include developing campaign strategies, creating ad copy, managing budgets, and analyzing performance data to enhance effectiveness. The company offers remote work options and comprehensive health benefits.

BAD Marketing in Nashville, TN is looking for a Media Buyer to plan and manage online advertising campaigns on Meta and Google. The ideal candidate will have at least 2 years of experience in media buying, strong analytical and communication skills, and a detailed understanding of information marketing. Responsibilities include developing campaign strategies, creating ad copy, managing budgets, and analyzing performance data to enhance effectiveness. The company offers remote work options and comprehensive health benefits.

ABOUT BAD MARKETING:We're a team of passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners to online consumer product brand owners, online gurus selling courses or coaching, and more.Our approach to success involves more than just B old A nd D isruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.ABOUT THIS POSITION:As a Media Buyer at BAD Marketing specializing in Meta and Google, you will play an important role in planning, implementing, and managing online advertising campaigns.RESPONSIBILITIES:Develop strategies for online advertising campaigns on Google and Meta platforms based on client goals and target audience.Create engaging ad copies and visuals, continuously optimizing them to improve performance.Manage the budget allocated for advertising campaigns to ensure cost-effectiveness and maximum reach.Data Analysis: Analyze campaign performance data using tools like Google Analytics and Meta Analytics, providing insights to optimize future campaigns.Utilize targeting options on Google and Meta platforms to reach specific demographics, interests, and behaviors.Decide where ads should appear on the platforms to maximize visibility and impact.Keep up with industry trends, platform updates, and changes in algorithms to adapt strategies accordingly.Communicate with clients to understand their goals, provide updates on campaign performance, and make recommendations for improvement.Generate regular reports on campaign performance and present findings to clients and internal teamsQUALIFICATIONS:Holistic understanding of information marketingMinimum 2+ years experience in conducting Google & Meta media buying activities.Demonstrated analytical and data interpretation skills.Strong verbal and written communication skills.Detail-oriented, organized, consistent, and reliable.Quick learner with the ability to apply personalized training to action.Account management experience with a focus on client relations.Managed over 6 figures of ad spend.Experience and understanding of both Google and Facebook Ads.Google Marketing Certification is a plusBENEFITS:Comprehensive health, dental, and vision insurance plans (US Residents Only)PTOPaid US HolidaysOpportunities for professional development and advancement within the organization.A collaborative and innovative work environment with a focus on creativity and results.ADDITIONAL:9 AM - 6 PM ESTRemoteW2 (US Residents Only)OUR CORE VALUES:BE BADPLAY TO WINEXTREME OWNERSHIPSOLUTIONS NOT PROBLEMSBEST IDEA WINSALWAYS BE GROWINGNOBODY IS BIGGER THAN THE TEAM#J-18808-Ljbffr

We're hiring a media buyer to own paid acquisition across a pod of 5-8 clients spending a combined $100k+ per day, primarily on Meta. You'll also be client-facing, but the degree varies by pod; media buyers here interface with clients - whether that's presenting paid performance on calls, answering questions about platform changes, or providing updates on pacing and results. Scaling decisions factor in the business, not just the ad account. Comfortable being client-facing - you don't need to be a relationship manager, but you should be able to present performance data clearly and answer client questions about what's happening in their ad accounts without your strategist translating for you. You'll Do Well Here If You actually want to understand how the platforms work at a technical level - why the algorithm behaves the way it does and what that means for how you run accounts You think about ad accounts in terms of business impact, not just what's happening inside the platform You surface problems, recommendations, and creative needs before someone has to ask you You're comfortable with direct feedback and high expectations You stay current on platform changes, algorithm updates, and new tools on your own - nobody here is going to brief you on what Meta changed last week You use AI tools where they would be useful (data analysis, research, reporting) and understand where they're not (in-platform judgment, real-time optimization decisions) This Probably Isn't For You If You're used to managing one or two accounts and want to stay there You optimize based on feel rather than documented protocols and data thresholds You wait for the strategist (or someone else) to tell you what to do in the accounts rather than owning the decisions yourself You're not interested in creative performance - you just run the ads you're given You see ad disapprovals and billing issues as someone else's problem You'd rather hop on a call than write a clear Slack message BENEFITS: Comprehensive health, dental, and vision insurance plans (US Residents Only) PTO Paid US Holidays Opportunities for professional development and advancement within the organization.

Media Buyer We're hiring a media buyer to own paid acquisition across a pod of 5-8 clients spending a combined $100k+ per day, primarily on Meta. Scaling decisions factor in the business, not just the ad account. If the numbers don't line up, you've flagged it and you're not optimizing off bad data and hoping for the best. Comfortable being client-facing - you don't need to be a relationship manager, but you should be able to present performance data clearly and answer client questions about what's happening in their ad accounts without your strategist translating for you. You'll Do Well Here If You actually want to understand how the platforms work at a technical level - why the algorithm behaves the way it does and what that means for how you run accounts You think about ad accounts in terms of business impact, not just what's happening inside the platform You surface problems, recommendations, and creative needs before someone has to ask you You're comfortable with direct feedback and high expectations You stay current on platform changes, algorithm updates, and new tools on your own - nobody here is going to brief you on what Meta changed last week You use AI tools where they would be useful (data analysis, research, reporting) and understand where they're not (in-platform judgment, real-time optimization decisions) This Probably Isn't For You If You're used to managing one or two accounts and want to stay there You optimize based on feel rather than documented protocols and data thresholds You wait for the strategist (or someone else) to tell you what to do in the accounts rather than owning the decisions yourself You're not interested in creative performance - you just run the ads you're given You see ad disapprovals and billing issues as someone else's problem You'd rather hop on a call than write a clear Slack message Benefits Comprehensive health, dental, and vision insurance plans (US Residents Only) PTO Paid US Holidays Opportunities for professional development and advancement within the organization.

ABOUT BAD MARKETING:We're a team of passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners to online consumer product brand owners, online gurus selling courses or coaching, and more.Our approach to success involves more than just B old A nd D isruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.ABOUT THIS POSITION:As a Media Buyer at BAD Marketing specializing in Meta and Google, you will play an important role in planning, implementing, and managing online advertising campaigns.RESPONSIBILITIES:Develop strategies for online advertising campaigns on Google and Meta platforms based on client goals and target audience.Create engaging ad copies and visuals, continuously optimizing them to improve performance.Manage the budget allocated for advertising campaigns to ensure cost-effectiveness and maximum reach.Data Analysis: Analyze campaign performance data using tools like Google Analytics and Meta Analytics, providing insights to optimize future campaigns.Utilize targeting options on Google and Meta platforms to reach specific demographics, interests, and behaviors.Decide where ads should appear on the platforms to maximize visibility and impact.Keep up with industry trends, platform updates, and changes in algorithms to adapt strategies accordingly.Communicate with clients to understand their goals, provide updates on campaign performance, and make recommendations for improvement.Generate regular reports on campaign performance and present findings to clients and internal teamsQUALIFICATIONS:Holistic understanding of information marketingMinimum 2+ years experience in conducting Google & Meta media buying activities.Demonstrated analytical and data interpretation skills.Strong verbal and written communication skills.Detail-oriented, organized, consistent, and reliable.Quick learner with the ability to apply personalized training to action.Account management experience with a focus on client relations.Managed over 6 figures of ad spend.Experience and understanding of both Google and Facebook Ads.Google Marketing Certification is a plusBENEFITS:Comprehensive health, dental, and vision insurance plans (US Residents Only)PTOPaid US HolidaysOpportunities for professional development and advancement within the organization.A collaborative and innovative work environment with a focus on creativity and results.ADDITIONAL:9 AM - 6 PM ESTRemoteW2 (US Residents Only)OUR CORE VALUES:BE BADPLAY TO WINEXTREME OWNERSHIPSOLUTIONS NOT PROBLEMSBEST IDEA WINSALWAYS BE GROWINGNOBODY IS BIGGER THAN THE TEAM#J-18808-Ljbffr

Media Buyer, Google and Meta job at BAD Marketing. As a Media Buyer at BAD Marketing specializing in Meta and Google, you will play an important role in planning, implementing, and managing online advertising campaigns. Develop strategies for online advertising campaigns on Google and Meta platforms based on client goals and target audience. Communicate with clients to understand their goals, provide updates on campaign performance, and make recommendations for improvement. Demonstrated analytical and data interpretation skills.

BAD Marketing is looking for a Media Buyer specializing in Meta and Google to plan and manage online advertising campaigns. As part of a dynamic team, you'll develop strategies, create engaging ads, and analyze performance data. The role demands at least 2 years of media buying experience, strong analytical and communication skills, and a holistic understanding of information marketing. The position offers comprehensive benefits, remote work flexibility, and a focus on professional growth.#J-18808-Ljbffr

BAD Marketing in Nashville, TN is looking for a Media Buyer to plan and manage online advertising campaigns on Meta and Google. The ideal candidate will have at least 2 years of experience in media buying, strong analytical and communication skills, and a detailed understanding of information marketing. Responsibilities include developing campaign strategies, creating ad copy, managing budgets, and analyzing performance data to enhance effectiveness. The company offers remote work options and comprehensive health benefits.#J-18808-Ljbffr

You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're handed.This is not an order-taker role. You'll be reviewing performance data, understanding why winners win, and coming to creative strategy calls with "here's what we should test and why" - not just "ready for my next assignment. "What Success Looks LikeYou come to creative strategy calls with prepared ideas and hypotheses - not just ready to receive directionYou can explain why a winning ad works (awareness level, belief shift, lead type) - not just that it worksYour first drafts are close to final - strategists aren't rewriting your copy, they're refining itYou know what's winning and losing across your clients without being askedIterations are based on insight (what belief shift is landing, what objection we're not handling) - not surface-level changes (let's try a different hook)The strategist trusts you to lead on messaging and creative concepts so they can focus on client relationships and offer strategyYour avatar docs and messaging foundations are useful references the whole team pulls from - not boxes you filled in to complete a taskA Day In This RoleMorning: Check the creative tracker for your clients. You leave with a plan for what's needed and why.Throughout the day:Fill out creative briefs with the strategic reasoning (idea, angle, awareness level, lead type, variation) - not just the copy itselfUpdate the creative tracker with your batch details before submitting for reviewCollaborate with your strategist on messaging direction, offer positioning, and funnel improvementsCoordinate with creative leads on video scripts and static directionEnd of day: You can answer: What's the status of my active batches? What's next and why?Experience & Requirements3+ years of direct response copywriting experience; info/coaching space strongly preferredDeep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy)Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLsAbility to analyze creative performance and iterate intelligently - not just "try something different"Strong grasp of avatar psychology and offer positioning - you understand why messaging works, not just what to writeComfortable working within structured systems (creative trackers, naming conventions, brief templates)Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoningWhat This Role Is NotNot word-outputting.

ABOUT BAD MARKETING:We're a team of passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners to online consumer product brand owners, online gurus selling courses or coaching, and more.Our approach to success involves more than just B old A nd D isruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.ABOUT THIS POSITION:As a Media Buyer at BAD Marketing specializing in Meta and Google, you will play an important role in planning, implementing, and managing online advertising campaigns.RESPONSIBILITIES:Develop strategies for online advertising campaigns on Google and Meta platforms based on client goals and target audience.Create engaging ad copies and visuals, continuously optimizing them to improve performance.Manage the budget allocated for advertising campaigns to ensure cost-effectiveness and maximum reach.Data Analysis: Analyze campaign performance data using tools like Google Analytics and Meta Analytics, providing insights to optimize future campaigns.Utilize targeting options on Google and Meta platforms to reach specific demographics, interests, and behaviors.Decide where ads should appear on the platforms to maximize visibility and impact.Keep up with industry trends, platform updates, and changes in algorithms to adapt strategies accordingly.Communicate with clients to understand their goals, provide updates on campaign performance, and make recommendations for improvement.Generate regular reports on campaign performance and present findings to clients and internal teamsQUALIFICATIONS:Holistic understanding of information marketingMinimum 2+ years experience in conducting Google & Meta media buying activities.Demonstrated analytical and data interpretation skills.Strong verbal and written communication skills.Detail-oriented, organized, consistent, and reliable.Quick learner with the ability to apply personalized training to action.Account management experience with a focus on client relations.Managed over 6 figures of ad spend.Experience and understanding of both Google and Facebook Ads.Google Marketing Certification is a plusBENEFITS:Comprehensive health, dental, and vision insurance plans (US Residents Only)PTOPaid US HolidaysOpportunities for professional development and advancement within the organization.A collaborative and innovative work environment with a focus on creativity and results.ADDITIONAL:9 AM - 6 PM ESTRemoteW2 (US Residents Only)OUR CORE VALUES:BE BADPLAY TO WINEXTREME OWNERSHIPSOLUTIONS NOT PROBLEMSBEST IDEA WINSALWAYS BE GROWINGNOBODY IS BIGGER THAN THE TEAM#J-18808-Ljbffr

This role is fully remote but requires availability during EST business hours. We’re one of the largest and most performance-driven growth marketing agencies in the world.Our specialties span eCommerce, local lead generation, and info marketing, serving brands from local service providers to fast-scaling DTC product companies and course creators.What sets us apart isn’t just our Bold And Disruptive strategies — it’s our investment in people. We develop leaders, foster collaboration, and prioritize fulfillment in the workplace. Because when our team thrives, so do our clients.The Role ABOUT THE ROLE: Email & SMS Account Manager – eCommerce Focus We are looking for a seasoned, strategic, and confident Email & SMS Account Manager who can lead with vision, manage complex client portfolios, and bring creative firepower to every campaign.This is not a junior or execution-only role. We value Account Managers who think strategically and act decisively.You must be comfortable juggling multiple clients without sacrificing quality, missing deadlines, or compromising brand integrity.Your Core ResponsibilitiesLead client communication with clarity, confidence, and strategic insight — you are the face of our retention strategy for each account.Develop creative, non-basic campaign concepts that align with each brand's voice, goals, and customer journey — ideation is as critical as execution.Guide your team of designers and collaborate with copywriters to produce error-free, on-brand, conversion-driven content.Own retention performance — build and manage advanced email and SMS flows, campaign calendars, and data-backed optimizations.Conduct ongoing account audits to identify segmentation, automation, and A/B testing opportunities.Translate metrics (CTR, CVR, RPR, LTV) into actionable, digestible client insights that drive decision-making.Proactively manage timelines, resources, and internal collaboration — you never drop a deadline.Ensure consistent QA and brand alignment across all creative assets — from email layout to SMS tone.Stay ahead of industry trends and continually bring fresh, innovative campaign ideas to your team and clients.This role is perfect forExperienced email & SMS marketers who want to own retention strategy without being buried in busyworkStrategic doers who can manage multiple eCommerce accounts with confidence and clarityCreatives who love building customer journeys that drive revenue and deepen brand loyaltyCommunicators who thrive in client-facing roles and know how to translate data into insightQualifications (Required — No Exceptions)1+ years of comprehensive eCommerce retention marketing experience (not limited to freelance or assistant roles).Proven ability to manage 8–10 client accounts simultaneously and guide a small creative team with minimal oversight, while maintaining high-quality output.Prior experience with Klaviyo or similar ESPs at an advanced level.Strong portfolio of full-funnel email and SMS campaigns — from ideation to performance analysis.Strategic thinker with a bias for creativity and performance — you're not here to do the obvious.Confident, proactive communicator who can simplify complex data and strategies into clear client communication.Ob…

At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else. ABOUT THIS POSITION: As a Media Buyer at BAD Marketing specializing in Meta and Google, you will play an important role in planning, implementing, and managing online advertising campaigns. RESPONSIBILITIES: Develop strategies for online advertising campaigns on Google and Meta platforms based on client goals and target audience. Generate regular reports on campaign performance and present findings to clients and internal teams QUALIFICATIONS: Holistic understanding of information marketing Minimum 2+ years experience in conducting Google & Meta media buying activities. Demonstrated analytical and data interpretation skills.

We're hiring a media buyer to own paid acquisition across a pod of 5-8 clients spending a combined $100k+ per day, primarily on Meta. Scaling decisions factor in the business, not just the ad account. We use Hyros - we don't expect you to know it walking in, but you need to be the kind of buyer who's already comfortable working across multiple data sources and can pick up a new attribution tool quickly.Understanding of funnel math and how ad account metrics connect to business outcomes. You understand budget phasing, testing windows, event-based ad scheduling, and why launches require a different playbook.Comfortable being client-facing - you don't need to be a relationship manager, but you should be able to present performance data clearly and answer client questions about what's happening in their ad accounts without your strategist translating for you.Strong async communication. You need to communicate clearly in writing - surfacing issues proactively, providing context, and keeping your pod informed without being chased.You'll Do Well Here If You actually want to understand how the platforms work at a technical level - why the algorithm behaves the way it does and what that means for how you run accountsYou think about ad accounts in terms of business impact, not just what's happening inside the platformYou surface problems, recommendations, and creative needs before someone has to ask youYou're comfortable with direct feedback and high expectationsYou stay current on platform changes, algorithm updates, and new tools on your own - nobody here is going to brief you on what Meta changed last weekYou use AI tools where they would be useful (data analysis, research, reporting) and understand where they're not (in-platform judgment, real-time optimization decisions)This Probably Isn't For You If You're used to managing one or two accounts and want to stay thereYou optimize based on feel rather than documented protocols and data thresholdsYou wait for the strategist (or someone else) to tell you what to do in the accounts rather than owning the decisions yourselfYou're not interested in creative performance - you just run the ads you're givenYou see ad disapprovals and billing issues as someone else's problemYou'd rather hop on a call than write a clear Slack message

You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're handed.This is not an order-taker role. You'll be reviewing performance data, understanding why winners win, and coming to creative strategy calls with "here's what we should test and why" - not just "ready for my next assignment. "What Success Looks LikeYou come to creative strategy calls with prepared ideas and hypotheses - not just ready to receive directionYou can explain why a winning ad works (awareness level, belief shift, lead type) - not just that it worksYour first drafts are close to final - strategists aren't rewriting your copy, they're refining itYou know what's winning and losing across your clients without being askedIterations are based on insight (what belief shift is landing, what objection we're not handling) - not surface-level changes (let's try a different hook)The strategist trusts you to lead on messaging and creative concepts so they can focus on client relationships and offer strategyYour avatar docs and messaging foundations are useful references the whole team pulls from - not boxes you filled in to complete a taskA Day In This RoleMorning: Check the creative tracker for your clients. You leave with a plan for what's needed and why.Throughout the day:Fill out creative briefs with the strategic reasoning (idea, angle, awareness level, lead type, variation) - not just the copy itselfUpdate the creative tracker with your batch details before submitting for reviewCollaborate with your strategist on messaging direction, offer positioning, and funnel improvementsCoordinate with creative leads on video scripts and static directionEnd of day: You can answer: What's the status of my active batches? What's next and why?Experience & Requirements3+ years of direct response copywriting experience; info/coaching space strongly preferredDeep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy)Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLsAbility to analyze creative performance and iterate intelligently - not just "try something different"Strong grasp of avatar psychology and offer positioning - you understand why messaging works, not just what to writeComfortable working within structured systems (creative trackers, naming conventions, brief templates)Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoningWhat This Role Is NotNot word-outputting.

We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. As a Creative Strategist in the Info Department at BAD Marketing, you will own the intersection of data and creative performance. Your role is to lead creative ideation and strategy across a portfolio of direct-response info marketing clients, with a primary focus on increasing ad creative win rate and scalability. You'll guide and develop a team of designers and video editors, collaborate closely with strategists, media buyers, and copywriters, and turn performance data into actionable creative insights. • Create clear creative briefs and iteration structures to ensure designers and editors have strong direction.