Search Engine Marketing
Overview Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.Audacy offers employees who are eligible for benefits with a comprehensive benefits package which includes: a health care coordinator, medical, dental, vision, mental health, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, flex-time away/vacation days, personal, parental, volunteer), 401(k) retirement plan, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.Overview:The Search Engine Marketing (SEM) Account Manager, reporting to the SEM Product Manager, is an integral member of Audacy’s centralized Revenue Operations Search team. This individual is responsible for building, managing, monitoring and analyzing client Google Ads campaigns while serving as the primary SEM contact for sales teams and external vendors.The Account Manager will proactively optimize campaigns in accordance with Audacy SEM best practices and provide strategic recommendations to support campaign performance and client success. Day-to-day guidance and support will be provided by the SEM Product Manager.This position is eligible for remote work in any of Audacy’s 48 markets. What You'll Do:Use forecasting and research tools to provide sales teams with accurate estimates of campaign potential for prospective clientsBuild and launch Google Ads campaigns, including campaign structures, keyword strategies, ad copy, targeting, budgets and supporting assetsComplete required pre-launch and post-launch quality checks to ensure campaigns are accurate and aligned with approved strategiesProactively monitor and optimize campaigns using performance data, industry standards and established Audacy SEM best practicesRegularly review search terms, keywords, ads, bidding strategies and conversion data to identify opportunities to improve performanceManage campaign budgets and pacing to support accurate monthly spending and full delivery over the life of each campaignReview conversion tracking and reporting for accuracy, troubleshoot concerns and coordinate with internal teams or vendors when additional support is neededAnalyze campaign performance and clearly communicate results, recommendations, required actions and potential growth opportunities to sales teamsManage multiple accounts, requests and deadlines while maintaining accurate documentation and proactively communicating priorities, concerns or potential delaysIdentify and escalate performance, tracking, policy, billing or fulfillment concerns before they negatively affect a campaign or clientStay current with evolving advertising platforms, SEM products and internal processes, applying new team guidance and Audacy SEM best practices as directedCollaborate with sales teams, internal partners and external vendors to support accurate campaign execution and a positive client experience