The Product Marketing Manager will lead go-to-market strategies and develop cohesive messaging for the athenaOne platform. This role involves collaborating across departments to translate product innovations into compelling value propositions for target audiences.
The Creative Director will lead the creative vision and concept development for athenahealth's marketing campaigns and brand initiatives. This role involves building and managing a creative team while collaborating with senior stakeholders to deliver high-quality, strategic marketing work.
Position: Payer Marketing Strategist for Growth & Campaigns athenahealth is seeking a Payer Marketing Manager to lead the payer go-to-market strategy and drive multi-channel programs that accelerate pipeline, market penetration, and revenue growth across the payer segment.You will collaborate with Sales, Product Marketing, and Operations to translate market insights into strategic campaigns, and deliver executive-ready reporting that ties marketing activity to KPIs such as engagement, meetings, pipeline, and bookings.#J-18808-Ljbffr
A leading healthcare IT company is seeking a Product Marketing Manager to oversee the go-to-market strategy for their epocrates division. The ideal candidate will possess at least 5 years of experience in B2B SaaS and healthcare technology, showcasing strong communication skills and the ability to work effectively across various stakeholders. This role offers a salary range of $105,000 - $179,000, as well as opportunities for bonuses and equity as part of a comprehensive rewards package.#J-18808-Ljbffr
The Ad Operations Senior Associate manages the end-to-end setup, trafficking, and quality assurance of direct and programmatic advertising campaigns. This role coordinates across internal teams to ensure accurate campaign execution, timely delivery, and optimal performance on digital platforms.
Draft Sales Development outreach content — including emails, call scripts, LinkedIn messaging, and related enablement materials — for each new logo, audience-specific outbound activation deployed by the Group Marketing teamDevelop compelling sales development messaging strategies tailored to key Group buyer personas, audience sub-segments, specialties, and current vendor landscapesDetermine the right messaging and content approaches to maximize prospect engagement, increase positive reply rates, and drive meetings bookedConduct A/B testing across messaging, cadence structure, timing, and personalization strategies to continuously optimize outreach performance and conversion outcomesInnovate with AI-driven tools and workflows to improve SDR outreach efficiency, personalization, scalability, and testing capabilitiesMonitor and analyze the performance of Marketing-prescribed SDR (sales development) outreach, including engagement metrics, meeting conversion rates, downstream funnel impact, and audience-specific trendsWork closely with Group Marketing leadership the Group Segment Strategist to provide data-driven recommendations to optimize outbound activation performance and improve account-to-meeting and meeting-to-gross add conversion rates, including recommendations related to tactic mix, messaging and content strategy, structure and frequency, and personalization approaches Act as a key liaison between Group Marketing and SDR leadership teams to ensure alignment on marketing messaging and tactics, prospect trends, business priorities, and prospecting strategiesLead a recurring weekly meeting with SDR leadership focused on activation readiness, messaging feedback, outreach performance, and enablement opportunitiesGather and synthesize feedback from SDR leaders and individual SDRs, including the SDR Marketing Committee, to continuously improve messaging resonance, SDR adoption, and activation effectivenessPartner with the Email Marketing team and the Group Upper Funnel Programs Manager to ideate, develop and execute nurture streams for key Group audiencesSupport nurture strategy development by helping identify effective content, sequencing, messaging, and engagement opportunities designed to increase buyer engagement and conversionCollaborate cross-functionally to ensure nurture content aligns with broader Group Segment marketing priorities and messaging strategies, utilizing performance metrics to enhance and pivot strategies where warrantedWork closely with Group Marketing leadership to support execution of proprietary events for engaged Group prospects and customers, including development of recruitment materials, coordination of attendee research, and post-event impact reportingOwn the creation of the Group Marketing bi-weekly newsletter, collaborating across the Segment Marketing team and other partners to provide inputSupport broader Group Marketing operational needs as required to ensure strong cross-functional coordination and communication 2+ years of experience in Marketing, Sales Enablement, SDR Operations, Campaign Strategy, or related B2B growth-focused rolesBachelor's degree in marketing or similar focusStrong writing and messaging development skills, with the ability to tailor communications to different buyer personas and audiences, with an enthusiasm for leveraging AI and emerging technologies to improve marketing and sales workflowsAnalytical mindset with experience conducting A/B testing and evaluating campaign, outreach, and engagement performance data and translating insights into recommendationsExperience partnering cross-functionally with sales and marketing teams across various levels of leadershipFamiliarity with outbound sales motions, SDR workflows, prospecting strategies, and sales engagement best practicesAn accountable, detail-oriented self-starter with the ability to manage multiple initiatives simultaneously while working independently and flexibly in a sales-paced environmentExcellent communication, collaboration, and interpersonal skillsCandidates for this position must be able to work east coast hours We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued. Learn more about our culture and benefits here: athenahealth.com/careers
They will assist in marketing campaign and strategy planning and work with the Existing Logo & Affiliate Marketing Sr. Manager to develop programs and campaigns to drive customer interest in new services, as well as execute upon network affiliate marketing programs. They collaborate across departments to deliver on‑brand messaging, execute multi‑channel programs, and manage complex, long‑term communications workflows.Essential Job Responsibilities Develop and execute campaigns considering customer needs, performance, and goals. Build world‑class assets that excite customers and drive their understanding of the additional value athenahealth add‑on services could deliver for their independent practice.Identify, gather and/or manage the creation of a variety of content types – email campaigns, mobile campaigns, integrated/direct mail, sales outreach campaigns, webinars, etc. Manager in working across internal teams to ensure coordination and alignment with cross‑sell programs, goals, and direction.Support broader initiatives with Sales and Customer Success to arm the teams with the context, content, and talking points they need to drive customer awareness and interest in athenahealth services.Aid in creating and enabling Sales with resources and content to ensure effective lead follow‑up.Lead and assist on key segment strategic initiatives and special projects as determined by the EL Sr. Manager.Expected Education & ExperienceBachelor's Degree, Marketing, Business Degree Preferred.1‑3 years of related professional experience, especially related to project management, campaign planning and execution.Experience building sales/customer collateral, creative assets and other marketing content, especially in writing email copy, email design, landing page copy, and campaign brief creation.Experience in one of the following industries preferred: B2B SaaS solutions (any industry), Cloud Computing (any industry), health IT, digital health, medical devices, other health‑related field.Internal high potential groups: Marketing; Customer Success; Sales.Experience working with sales and/or customer teams and assisting in driving programs to drive awareness and sales or satisfaction and retention preferred.Copy‑writing experience preferred, especially in B2B SaaS, health tech, healthcare or tech industry setting.Demonstrative ability to leverage AI to support, accelerate, and optimize key work streams in your day‑to‑day.Excellent problem solving and investigative skills.Excellent organization and time…
The Creative Copywriter, Sr Manager is responsible for developing high-impact copy and creative concepts across various marketing channels. This role involves collaborating with cross-functional teams to ensure brand voice consistency while executing campaigns, social content, and web copy.
athenahealth is seeking a Senior Market Leader for Strategic Accounts within the epocrates division. This role involves driving sales of epocrates advertising solutions to pharmaceutical clients, managing the full sales cycle.Ideal candidates will have a Bachelor's degree and over 7 years of relevant sales experience, with a strong focus on programmatic advertising and client relationship management.The expected compensation ranges from $124,000 to $212,000.#J-18808-Ljbffr
A healthcare technology firm is seeking a Manager of Creative Strategy to join their Creative Studio team. The ideal candidate will lead creative efforts for advertising campaigns by translating advertiser goals into compelling narratives. Responsibilities include guiding campaign concepts, collaborating across teams, and leveraging performance insights. Bachelor's degree and over 5 years of experience in related fields are required. The role offers a competitive salary range of $121,000 to $205,000.
A healthcare technology company is seeking a Manager of Creative Strategy to join their Creative Studio team. In this role, you will lead creative strategy for custom advertising campaigns, translating media strategies and advertiser objectives into compelling campaign concepts. The ideal candidate has over 5 years of experience in brand storytelling and content strategy. Compensation ranges from $121,000 to $205,000, reflecting experience and knowledge. The company offers a competitive Total Rewards package including incentives and equity plans.
A leading healthcare technology company seeks a Manager of Creative Strategy to join their Creative Studio team. The role involves shaping advertising strategies, developing compelling campaign concepts, and ensuring alignment between creative execution and business goals. The ideal candidate will have a bachelor's degree, over 5 years of relevant experience, and excellent storytelling skills. This position offers significant salary potential between $121,000 and $205,000, reflecting varying job-related experience and market rates. #J-18808-Ljbffr
As a Segment Marketing Associate, you will support our Small Group (0–5 MDs) and Group (6–275 MDs) prospect segments by contributing to targeted marketing programs that pull prospects into market and support pipeline growth. Working alongside Segment Sales and cross-functional marketing partners, you’ll help bring integrated campaigns to market in a fast moving, competitive healthcare environment. Expected Education, Experience, And Desired Skills • Bachelor’s degree in business, Marketing or related field • 1-3 years of experience in business-to-business marketing • Proven experience working with sales teams is desirable • Self-starter who can work independently in a fast-paced environment • Highly organized and detail-oriented • Manages time and priorities effectively • Strong verbal and written communication/presentation skills • Possesses a natural curiosity to learn • Proficient in Microsoft Excel, PowerPoint, , and Salesforce Expected Compensation • In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.