Ascendo Resources

Job Description We are seeking a results-driven Director of Marketing & Advertising to lead marketing strategy and execution for a Plaintiff-side Personal Injury and Workers’ Compensation law firm. This role requires deep experience in high-volume lead generation, conversion-focused advertising, and brand visibility across digital and traditional media channels. Oversee organic campaigns, including SEO, content marketing, and website optimization for high-intent personal injury and workers’ comp searches Drive generative search optimization (GSO) efforts to increase visibility across AI-driven and next-generation search platforms Plan, execute, and manage traditional media advertising, including TV, radio, print, billboards, and transit advertising Collaborate with intake and leadership teams to align marketing strategy with call volume, case quality, and ROI goals Analyze performance metrics including CPL, CAC, conversion rates, and case value; adjust strategy based on results Oversee brand messaging, creative development, and consistency across all consumer touchpoints Manage relationships with media buyers, agencies, production partners, and technology vendors Ensure full compliance with Plaintiff-side legal advertising rules, bar regulations, and ethical standards 5+ years of marketing experience within a Regional or National Law Firm setting Proven experience driving high-volume consumer legal leads Hands-on expertise in: Google Ads Facebook Ads Social Media Advertising Organic Campaigns (SEO and content-driven growth) Traditional Media (TV, radio, print, outdoor) Generative Search Optimization (AI search visibility)

A growing, multi-brand organization is seeking a hands-on Paid Media & Automation Specialist to build and optimize the systems that turn digital traffic into qualified leads, booked appointments, and measurable business outcomes. The position is focused on paid lead generation, conversion funnels, landing pages, CRM automation, lifecycle marketing, attribution, and continuous performance improvement. Candidates will be evaluated based on their demonstrated ability to contribute across paid acquisition, lead-generation funnels, marketing automation, conversion optimization, and performance analysis. Hands-on experience managing Meta advertising campaigns.Experience with Google Ads, YouTube Ads, TikTok Ads, LinkedIn Ads, or another paid acquisition platform.Experience generating leads, appointments, applications, enrollments, sales opportunities, or revenue through digital campaigns.Experience building landing pages and complete lead-generation funnels.Experience with conversion-rate optimization and structured A/B testing.Hands-on experience building CRM and marketing automation workflows.Experience with GoHighLevel, HubSpot, ActiveCampaign, Keap, Benchmark, Marketo, Pardot, Salesforce Marketing Cloud, or a comparable platform.Experience connecting paid campaigns to CRM, sales, enrollment, appointment-setting, or revenue outcomes.Understanding of tracking pixels, conversion events, attribution, GA4, and performance reporting.Experience making campaign-budget and allocation decisions.Experience supporting multiple brands, programs, or audience segments.Mortgage, lending, financial-services, insurance, real estate, or another regulated-industry marketing background.Familiarity with Meta Special Ad Categories or other advertising restrictions.Experience using AI, dynamic content, APIs, Zapier, Make, or other automation tools. Apply through this posting with your current resume.

Position: Senior Digital Media Performance Specialist A successful Ad Agency in South Florida are looking for a REMOTE Part Time-10 hrs/week and cap at 40/hrs a month Contract Senior Digital Media Performance Specialist. The individual must reside anywhere on the East Coast. Their success will be based on them being proactive, which will result in more work and more hours.The senior-level digital media strategist who knows how to turn performance data into smarter media decisions. This is not just a reporting or executional role; it’s for someone who can connect the dots, explain why performance looks the way it does, and clearly recommend what to do next.Must haves:background with direct to consumer marketing and ideally with retail/brick and mortar businesses. 90% of our business is retail/in-store sales not ecomm.Must be able to communicate how they have experienced a situation where a campaign wasn’t performing and he reviewed the data to provide optimizations.Understanding of the digital KPIs and importance of channel attribution for performanceExperience & Qualifications5+ years of experience in digital media strategy, performance marketing, or media analytics working for an Advertising Agency.Strong working knowledge of Meta, Google Ads (Search & Display), programmatic, and GA4.Proven experience with lead generation campaigns and SEM optimization.Knowledge of brick & mortar or hyperlocal retail advertising is a plus.Solid understanding of attribution models and performance measurement.Experience with programmatic platforms and emerging media channels is a plus.Comfortable working independently while collaborating closely with a broader team.Clear communicator with strong written and verbal skillsOwn monthly performance reporting for key accounts, turning campaign data into clear insights and recommendations.Analyze campaign performance across Meta, display, programmatic, SEM, and lead generation efforts.Help define, refine, and maintain attribution approaches on an ongoing basis.Connect website analytics (GA4) with platform data to show how media is driving real business outcomes.Deliver creative performance analysis, identifying what messaging and formats are working—and why.Optimization & TestingProvide weekly optimization recommendations across Meta, display, and paid search.Lead discussions around testing strategy, including:Creative concepts and formatsCampaign structure and setupAudiences, segmentation, and targeting approachesParticipate in regular touchpoints with internal team members to review performance, plan next phase test strategies, and next steps.Monitor pacing, performance trends, and efficiency to ensure campaigns stay on track.Lead Generation SupportConduct SEM keyword analysis and optimization recommendations for lead generation clients.Identify which keywords, audiences, and tactics are driving the highest-quality leads.Support full-funnel lead generation strategies, from awareness through conversion.Help evaluate lead quality, not just volume.Support platform research and development, including:Advanced Meta capabilities (e.g., Andromeda)Tik Tok media buying and emerging paid social opportunitiesProgrammatic platforms and tools beyond Google and MetaOversee or support third-party platform integrations (e.g. attribution tools).Research and recommend optimization, automation, and AI-driven tools that help improve efficiency and scale.Strategy, Audits & Growth SupportSupport new business pitches with performance insights, channel recommendations, and media mix strategies.Conduct SEM and SEO audits to identify gaps, opportunities, and quick wins.Help shape media mix strategies that balance efficiency, scale, and testing.Partner with internal teams to bring a test-and-learn mindset to media planning.Turning complex data into clear, actionable insights.Explaining performance trends in a way that makes sense to both clients and internal teams.Balancing hands-on execution with higher-level strategic thinking.Managing multiple priorities without losing attention to detail.Staying curious and adaptable as platforms, algorithms, and best practices change.#J-18808-Ljbffr

Experience Required: 5+ years in a law firm setting We are seeking a results-driven Director of Marketing & Advertising to lead marketing strategy and execution for a Plaintiff-side Personal Injury and Workers' Compensation law firm. This position is onsite and works closely with firm leadership, intake teams, and external vendors. Oversee organic campaigns, including SEO, content marketing, and website optimization for high-intent personal injury and workers' comp searches Drive generative search optimization (GSO) efforts to increase visibility across AI-driven and next-generation search platforms Plan, execute, and manage traditional media advertising, including TV, radio, print, billboards, and transit advertising Collaborate with intake and leadership teams to align marketing strategy with call volume, case quality, and ROI goals Analyze performance metrics including CPL, CAC, conversion rates, and case value; adjust strategy based on results Oversee brand messaging, creative development, and consistency across all consumer touchpoints Manage relationships with media buyers, agencies, production partners, and technology vendors Ensure full compliance with Plaintiff-side legal advertising rules, bar regulations, and ethical standards 5+ years of marketing experience within a Plaintiff-side Personal Injury and/or Workers' Compensation law firm Proven experience driving high-volume consumer legal leads Hands-on expertise in:

We’re looking for a Marketing Assistant to support our sales and marketing teams with a mix of hands-on coordination, digital marketing, and design projects. In this role, you’ll be at the heart of our marketing efforts-managing leads, supporting campaigns, creating content, and helping our brand shine across channels. This is more than a support role—you’ll play a key part in driving marketing projects, helping campaigns come alive, and collaborating with a fun, energetic team. If you’re someone who thrives in a mix of creative and operational work, loves seeing your ideas take shape, and enjoys contributing to a team’s success, we want to hear from you! Ascendo is a certified minority owned staffing firm, and we welcome and celebrate diversity.