American General Media

American General Media is seeking a Digital Marketing Manager to lead digital marketing strategy, campaign execution, and digital sales support across AGM markets. This hands-on, revenue-focused role bridges digital marketing, sales, and campaign execution, working with sales leadership and Account Executives to develop strategies, participate in client presentations, overcome objections, and help close deals.

American General Media is seeking a results-driven Digital Marketing Manager to lead digital marketing strategy, campaign execution, and digital sales support across all AGM markets. The Digital Marketing Manager will work directly with AGM sales leadership and Account Executives to develop digital strategies for clients, participate in client presentations, overcome objections, and help close the deal. The Digital Marketing Manager is expected to be an active participant in the sales process—not simply a resource behind the scenes. Strong understanding of digital advertising products and campaign strategy. Growth in company-wide digital revenue Digital revenue by market Digital proposal close rates Digital revenue generated from new business Growth of digital revenue within existing accounts Campaign retention and renewal rates Campaign accuracy and successful execution Client satisfaction and campaign performance Responsiveness to Account Executives and market leadership Development and adoption of digital sales strategies across AGM Ability to help move digital opportunities from prospect to proposal to closed business

Marketing Strategy Development: Design and implement effective marketing strategies and plans that align with the station’s objectives, including growing audience numbers, enhancing brand awareness, and boosting advertising sales. • Sales Expertise: Strong experience in sales prospecting, particularly with small-medium businesses, and the ability to design and present customized advertising packages. • Industry Knowledge: Deep understanding of both traditional radio broadcasting and digital media platforms, including social media marketing, SEO, SEM,email marketing, and online advertising. • Communication Skills: Excellent interpersonal, written, and verbal communication skills, with the ability to effectively pitch advertising solutions to local businesses and collaborate with internal teams. • Business Development: Experience in building and nurturing relationships with local businesses and key community stakeholders.