American Family Insurance

Relocation support is offered for eligible candidates.Primary Accountabilities You will drive brand awareness through ownership of brand strategy and consideration through strategic planning and execution of integrated brand campaigns, monitoring brand health and identifying opportunities for growth.You will lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environmentBuild and maintain strong, long-term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives.Lead cross-functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels.You will oversee the creation and delivery of high-quality, on-brand creative assets, providing strategic feedback to ensure excellence and innovation in all creative brand output.Develop and presents key strategies, comprehensive advertising/media plans, and performance updates to senior leadership, and executes those plans to drive measurable business impact across a variety of channels.You will be accountable for or advertising and media budgets, timelines, and agency performance to maximize ROI, partnering with dedicated team on day-to-day budget management. Specialized Knowledge & Skills Requirements Demonstrated effective leadership skills with experience mentoring and developing a team.Demonstrated experience providing ROI driven business solutions by the development and execution of brand strategies, including management of large-scale multi touchpoint campaigns from concept to completion.Demonstrated experience in brand marketing, marketing, advertising, with strong understanding of marketing concepts, strategies, practices and tools.Demonstrated ability to be a strategic and collaborative leader.Demonstrated ability to lead through ambiguity.Demonstrated experience in leading large, cross functional, complex projects.Solid knowledge and understanding of both offline and digital media platforms.Solid knowledge and understanding of the business issues of the insurance industry and of the organization. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. #LI-AW1We provide benefits that support your physical, emotional, and financial wellbeing. In addition, our student loan repayment program and paid-family leave are available to support our employees and their families.

American Family Insurance is seeking a Media & Advertising Director to lead brand strategy and advertising efforts. This hybrid position will be based in Madison, WI, and involves overseeing large-scale integrated campaigns while managing significant budgets.The ideal candidate will have strong leadership and brand marketing experience, with the ability to drive measurable business impact across multiple channels. Comprehensive benefits and a supportive work environment are provided.#J-18808-Ljbffr

The Lead Sponsorships Strategist is responsible for the planning and execution of high-profile consumer-facing sponsorships to drive brand awareness and business growth. The role involves managing partner relationships, developing integrated marketing strategies, and overseeing the performance of sponsorship assets.

American Family Insurance is looking for a client-side brand leader to drive brand growth through strategic oversight of advertising and media. As a key player in the marketing team, you will shape and lead high-impact campaigns while fostering collaboration across departments.The role requires effective leadership, analytical skills, and a deep understanding of brand marketing and media strategies. This hybrid position is based in the United States, requiring some in-office work.#J-18808-Ljbffr

Overview As a client‑side brand leader reporting to the VP of Marketing, you will drive business growth by shaping and leading a high‑impact brand, advertising, and media strategy. With deep expertise in brand marketing and agency leadership, you will own the development and execution of large‑scale, integrated campaigns across media and creative-from the client side-setting strategic direction beyond agency oversight. Demonstrated experience providing ROI‑driven business solutions through the development and execution of brand strategies, including management of large‑scale multi‑touchpoint campaigns from concept to completion. Demonstrated ability to be a strategic and collaborative leader. It is our policy to comply with all applicable federal, state, and local laws pertaining to non‑discrimination, non‑harassment and equal opportunity.

American Family Insurance is looking for a client-side brand leader to drive business growth by shaping and leading high-impact marketing strategies. This hybrid role requires overseeing the Advertising and Media team, developing integrated campaigns, and ensuring brand consistency. Candidates should possess strong leadership skills, a solid understanding of brand marketing, and experience in leading cross-functional projects. The position offers a competitive salary range of $131,000 to $220,000, along with comprehensive benefits that support employees' wellbeing. #J-18808-Ljbffr

American Family Insurance is looking for a client-side brand leader to drive brand growth through strategic oversight of advertising and media. As a key player in the marketing team, you will shape and lead high-impact campaigns while fostering collaboration across departments.The role requires effective leadership, analytical skills, and a deep understanding of brand marketing and media strategies. This hybrid position is based in the United States, requiring some in-office work.#J-18808-Ljbffr

Position: Media & Advertising Director (Hybrid) OverviewAs a client‑side brand leader reporting to the VP of Marketing, you will drive business growth by shaping and leading a high‑impact brand, advertising, and media strategy. You will bring strong P&L acumen and general management capability to prioritize investments, set performance expectations, and deliver measurable results. This role operates as an enterprise‑level orchestrator, accountable for aligning cross‑functional stakeholders and external partners to deliver cohesive, business‑driven outcomes.CompensationPosition Compensation Range: $ – $ (Salary). Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.Primary AccountabilitiesDrive brand awareness through ownership of brand strategy and consideration, including strategic planning and execution of integrated brand campaigns, monitoring brand health, and identifying opportunities for growth.Lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment.Build and maintain strong, long‑term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives.Lead cross‑functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels.Oversee the creation and delivery of high‑quality, on‑brand creative assets, providing strategic feedback to ensure excellence and innovation in all creative brand output.Develop and present key strategies, comprehensive advertising/media plans, and performance updates to senior leadership, and execute those plans to drive measurable business impact across a variety of channels.Be accountable for advertising and media budgets, timelines, and agency performance to maximize ROI, partnering with the dedicated team on day‑to‑day budget management.Use post‑campaign analysis and relentless testing to refine plans and exceed targets.Foster a collaborative, performance‑driven work environment based on trust, transparency, and inclusion as well as lead with influence and expertise by contributing to the division leadership team.Specialized Knowledge & Skills RequirementsDemonstrated effective leadership skills with experience mentoring and developing a team.Demonstrated experience providing ROI‑driven business solutions through the development and execution of brand strategies, including management of large‑scale multi‑touchpoint campaigns from concept to completion.Demonstrated experience in brand marketing, marketing, advertising, with strong understanding of marketing concepts, strategies, practices and tools.Demonstrated ability to be a strategic and collaborative leader.Demonstrated ability to lead through ambiguity.Demonstrated experience in leading large, cross‑functional, complex projects.Solid knowledge and understanding of both offline and digital media platforms.Solid knowledge and understanding of the business issues of the insurance industry and of the organization.Travel RequirementsUp to 25%.Physical Requirements Work that primarily involves sitting/standing.Additional ResponsibilitiesProven experience managing agency partners and overseeing the creative development process.Demonstrated experience, consulting, influencing, and negotiating to guide strategic business decisions across all levels of management.Ability to think creatively and innovatively, with strong analytical skills to forecast and identify trends and challenges.Excellent written and verbal communication skills, with the…

Position: Brand & Advertising Strategy Director (Hybrid) A leading insurance provider is seeking a Media & Advertising Director (Hybrid) to drive brand strategy and manage advertising campaigns. This role involves collaborating across teams to oversee creative development and ensure brand consistency. Candidates should have significant marketing and leadership experience, with a strong understanding of digital and offline media platforms. Benefits include comprehensive medical coverage, 401(k) contributions, and a competitive paid time off program. #J-18808-Ljbffr

A leading insurance provider is seeking a Media & Advertising Director (Hybrid) to drive brand strategy and manage advertising campaigns. This role involves collaborating across teams to oversee creative development and ensure brand consistency. Candidates should have significant marketing and leadership experience, with a strong understanding of digital and offline media platforms. Benefits include comprehensive medical coverage, 401(k) contributions, and a competitive paid time off program. #J-18808-Ljbffr

You will leverage brand marketing and agency management expertise to deliver integrated campaigns with excellence. You will collaborate with leaders across the enterprise to strategically plan, direct and integrate the brand, advertising and media approaches to reinforce the position of American Family Insurance. • You will lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment • Build and maintain strong, long-term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives. Interns and contingent workers are not eligible for American Family Insurance Group benefits. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity.