Alteryx

Meet the Moment with Alteryx We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.Meet the Moment with Alteryx We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.We are seeking a highly motivated Financial Services Solutions Marketing Manager to support the go-to-market strategy for Alteryx within the financial services industry, one of the company's most important growth priorities. You will work closely with Sales, Demand Gen, and Product Marketing teams to translate strategy into scalable programs that drive awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance.This is an ideal role for someone who thrives at the intersection of financial services, data platforms, AI, and GTM execution, and is excited to turn complex ideas into practical, high-impact marketing outputs.What You'll DoAs The Financial Services Solutions Marketing Manager, You WillSupport Financial Services GTM Execution - Help execute the go-to-market strategy for Alteryx's financial services initiatives, translating strategic direction into industry-specific campaigns, plays, and field-facing assets.Own Industry Buyer GTM — Act as the primary owner of the financial services buyer personas (e.g., Risk, Compliance, Finance Operations), translating messaging and positioning into campaigns, sales plays, and field-facing assets.Develop Messaging & Positioning - Contribute to the development and refinement of messaging and positioning for financial services use cases, ensuring consistency across marketing, sales, and partner channels.Drive Authentic Content Creation - Lead the development of credible and authentic content that highlights how Alteryx solves unique business problems in the financial sector, including thought leadership, whitepapers, and joint campaigns.Enable the Field to Win - Build and maintain sales enablement assets such as battle cards, solution briefs, demos, and presentations that help Sales and Customer Success teams effectively position Alteryx within the financial services industry.Support Campaigns & Pipeline Programs - Partner with Demand Generation and Rev Ops to support campaigns, sales plays, and programs that drive pipeline and customer engagement for financial services solutions.Create Scalable Content & Assets - Develop reusable assets that translate Alteryx's value into clear, financial services-relevant use cases, helping scale impact beyond one-off engagements.Contribute Market & Competitive Insights - Stay informed on financial services industry trends, regulatory shifts, and competitive positioning, contributing insights that help refine messaging and inform GTM execution.Partner Cross-Functionally - Work closely with Product, Core PMM, Solutions Marketing, and Sales teams to ensure alignment between product capabilities, messaging, and go-to-market execution.What You'll Bring3-5 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (financial services technology, data, analytics, AI, or cloud platforms preferred).Familiarity with the financial services industry (including retail banking, capital markets, wealth management, or insurance).Experience supporting product launches, campaigns, or GTM programs.Strong storytelling skills — able to translate…

Alteryx is seeking a Financial Services Solutions Marketing Manager to lead go-to-market for FS initiatives, translating strategy into industry campaigns and field assets. You’ll collaborate with Sales, Demand Gen, and Product Marketing to drive awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance.This role blends financial services, data platforms, AI, and GTM execution, turning complex ideas into practical, high-impact marketing outputs.#J-18808-Ljbffr

Meet the Moment with AlteryxWe're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision – and Alteryx is leading the transformation.You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.Brand Director OverviewThe Brand Director will lead the development and execution of Alteryx’s global brand strategy, overseeing integrated brand campaigns, advertising strategy, and brand performance measurement across the customer journey. This leader will build high-impact brand experiences that strengthen awareness, engagement, and business growth while ensuring consistency across all channels and touchpoints.Primary responsibilities also include overseeing the strategic partnership with McLaren Racing, managing global merchandise strategy, and maintaining vendor relationships to ensure brand consistency worldwide.Brand Strategy & Campaign LeadershipDevelop and evolve Alteryx’s global brand strategy and positioning in partnership with executive leadership and cross‑functional stakeholders.Lead the creation and execution of integrated global brand campaigns across digital, social, paid media, experiential, content, and partner channels.Ensure brand consistency and excellence across all external touchpoints, including advertising, events, sponsor ships, customer storytelling, and merchandise.Partner closely with Demand Generation, Portfolio Marketing, Communications, Creative, and Regional Marketing teams to align brand initiatives with business objectives.Advertising & Media StrategyOwn the company’s advertising strategy, including channel planning, media investment strategy, audience targeting, and campaign optimization.Drive integrated paid media initiatives that increase brand awareness, engagement, and pipeline contribution.Collaborate with agency partners and internal teams to develop breakthrough creative and measurable campaign performance.Brand‑to‑Demand Measurement & AnalyticsEstablish and manage brand‑to‑demand measurement frameworks that connect brand investment to business outcomes.Define and track KPIs including brand awareness, consideration, engagement, share of voice, pipeline influence, and campaign ROI.Partner with Marketing Operations and Analytics teams to build executive reporting and actionable insights that optimize performance and investment decisions.McLaren Partnership & ActivationServe as the primary marketing lead for the Alteryx and McLaren Racing partnership.Develop and execute annual activation strategies that maximize brand visibility, customer engagement, executive hospitality, employee engagement, and content opportunities.Partner with internal stakeholders, external agencies, and McLaren counterparts to deliver high‑impact experiences and campaigns globally.Manage sponsorship deliverables, budgets, timelines, and reporting against partnership objectives.Global Merchandise & Vendor ManagementOversee Alteryx’s global merchandise strategy, ensuring alignment with brand standards and business goals.Manage relationships with global merchandise vendors, including sourcing, production, fulfillment, budgeting, and quality control.Develop scalable merchandise programs that support events, employee engagement, customer marketing, and executive gifting initiatives.Team Leadership & Cross‑Functional CollaborationLead and mentor internal team members and external agency partners.Foster a culture of creativity, accountability, innovation, and operational excellence.Influence cross‑functional stakeholders and build alignment across marketing, sales, communications, and executive leadership teams.Qualifications10+ years of experience in brand marketing, integrated marketing, or corporate marketing within B2B technology or SaaS environments.Proven success leading global brand campaigns and advertising strategy with…

A leading analytics company is seeking a Marketing Analyst to support their Marketing division. This position involves translating complex data into actionable insights across the marketing funnel and requires experience in analyzing campaign performance and optimizing marketing investments. The ideal candidate will possess strong analytical skills, familiarity with BI tools, and a collaborative mindset to engage with senior stakeholders. This role offers competitive compensation between $90,000 and $110,000 plus bonus. #J-18808-Ljbffr