The Senior Product Marketing Manager will lead go-to-market strategies, develop product positioning, and conduct market research to support the company's technology ecosystem. This role involves close collaboration with product, engineering, and sales teams to define customer personas and drive product adoption.
ASI is seeking a proactive, detail-oriented marketing professional to join our Brand & Events Marketing team and help bring ASI's brand to life across major industry trade shows and marketing initiatives. This is a hands-on marketing role, ideal for someone early in their career who wants real ownership of brand execution — not just a seat at the table. Reporting to the Vice President, Brand & Events Marketing, this individual will serve as the key marketing project manager for event-related materials and campaign deliverables, partnering closely with Operations, Production, Copy/ Design, and other cross-functional teams to keep projects on track through completion. The salary range for this position is $56,000 - $65,000. Manage the planning, tracking, and execution of all event-related materials, including signage, collateral, giveaways, booth assets, and other print production deliverables for ASI's major trade shows.Coordinate project workflows from job submission through copy, design, review, proofing, and final delivery, ensuring deadlines and business requirements are met.Partner with Marketing, Operations, Production, and other cross-functional teams to keep projects on schedule, communicate priorities, and proactively resolve issues.Maintain event materials inventory, oversee shipping and onsite logistics, and support booth setup and breakdown activities for Marketing at ASI-owned trade shows.Track event and campaign deliverables, identify potential risks, and escalate concerns to ensure successful execution.Represent ASI at events by supporting onsite brand execution, troubleshooting materials-related issues, and ensuring a professional attendee experience.Provide backup support for organic social media, including capturing photos and video content and publishing approved content, as needed.Maintain brand consistency across event materials and manage approved brand assets, templates, and specifications.Qualifications:
ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). ASI currently has a hybrid work model. Develop, implement, and manage digital advertising campaigns.Manage digital advertising accounts, analyzing accounts for optimal performance (i.e. increasing impressions, clicks, ad spend, and improving CTR).Develop strategies to drive search traffic to supplier product details page to increase Supplier ROI.Manage campaigns by implementing advertising campaigns and creative.Tests, paces and monitors delivery of and reporting on ad campaigns.Troubleshoot, resolve and communicate and issues affecting the delivery of a campaign.Create monthly forecasts that are up-to-date and accurate.Create monthly reports, which clearly highlight account performance while providing strategic ideas for future growth and variance explanations.Conduct regular meetings with sales and management to review campaign performance and present recommendations to improve client ROI.Requirements: 1-3 years of professional experience.Bachelor's degree in marketing, advertising or communications preferred or equivalent experienceExcellent verbal, written and time-management skills.Analytical and a problem solver.Proven ability to multi-task and be flexible with day-to-day responsibilities.Excellent attention to detail skills.Proven ability to be diplomatic and work with internal departments and our customers.Must be proficient with Microsoft Excel and be able to learn other software programs quickly.Intermediate level in Microsoft suite: Word, Outlook, Access, and PowerPoint.ASI offers full-time employees a comprehensive benefits package including: The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry.
The Campaign Manager will lead growth strategy and multi-channel marketing initiatives to drive customer acquisition and revenue for a B2B promotional products company. This role involves cross-functional collaboration to execute data-driven campaigns across various digital channels while managing performance metrics and pipeline targets.
The Social Media Manager will lead the organic social media strategy for ASI, focusing on brand alignment and campaign execution. This role involves collaborating with cross-functional teams to integrate organic and paid social efforts to support B2B marketing goals.