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Responsibilities Lead development and execution of integrated, cross-channel media strategies across paid social, search, programmatic, CTV, and digital media platformsTranslate client business goals into measurable media plans, KPI frameworks, audience strategies, and optimization approachesOversee campaign performance, pacing, budget allocation, and ongoing optimization initiatives across multiple accountsUtilize GA4 and platform reporting tools to analyze campaign performance, audience behavior, attribution, and conversion trendsDevelop testing roadmaps across audiences, creative, landing pages, and channels to improve performance and efficiencyPresent strategic insights, reporting, and recommendations to clients and internal stakeholdersServe as a senior client-facing lead and trusted strategic partner across assigned accountsPartner closely with analytics, creative, account, and media teams to ensure alignment across integrated campaignsMentor and support junior team members across strategy, analytics interpretation, and client communicationDrive process improvement, operational efficiency, and a culture of continuous optimization Requirements 6-8+ years of experience in performance marketing, digital media strategy, analytics, or integrated media within an agency environmentStrong experience across paid social, paid search, programmatic, CTV, and omnichannel media planningDeep understanding of Google Analytics 4, attribution, conversion analysis, and performance measurement methodologiesHands-on experience with platforms/tools such as Meta Ads Manager, Google Ads, DSPs, Looker Studio, Skai, Salesforce, HubSpot, or ShopifyProven experience managing large media budgets and multiple client accounts simultaneouslyStrong client-facing presentation and communication skillsExperience mentoring or leading junior team membersStrong analytical, organizational, and problem-solving abilitiesAbility to thrive in a fast-paced, collaborative agency environment Additional Information

Media Director - (hybrid 2 days a week in office) The ideal candidate is equally comfortable developing upper-funnel brand strategies and connecting those investments to lower-funnel business performance. Develop omnichannel media plans spanning awareness, consideration, and conversion.Partner directly with senior client stakeholders, serving as a strategic consultant and trusted business advisor.Translate business challenges into actionable media recommendations supported by data and insights.Guide clients through evolving priorities by recommending strategic pivots as market conditions and business goals change.Lead and mentor media teams while fostering collaboration across planning, buying, analytics, strategy, creative, and account management.Present strategic recommendations, campaign performance, and business insights to executive-level clients.Build measurement frameworks that connect media investment to business outcomes, including leads, demand generation, and customer acquisition.Collaborate on new business opportunities and contribute to agency growth initiatives.Promote a culture of continuous learning, innovation, accountability, and strategic curiosity. 10+ years of progressive media strategy and planning experience within an agency environment.Proven success leading integrated media programs across channels.Strong understanding of how upper- and mid-funnel media influences lower-funnel performance and measurable business outcomes.Experience advising clients on evolving marketing strategies in fast-paced, dynamic environments.Demonstrated leadership experience managing direct reports while leading cross-functional teams.Excellent presentation, communication, and executive relationship-building skills.Ability to navigate ambiguity, solve complex business problems, and make informed strategic recommendations.Experience partnering with analytics teams to develop measurement frameworks and optimize performance. The successful candidate will demonstrate:Executive presence with a collaborative leadership style.Confidence without ego.Intellectual curiosity and a forward-looking perspective on the future of media.Comfort working in environments that require agility rather than rigid processes.Strong business acumen with the ability to connect marketing strategy to measurable business growth.

Location: Dallas, TX /Hybrid Type: Full-Time What You'll Do Lead brand strategy and help drive growth across client accounts, including brand, business, and scope objectivesOwn and guide the brand development process from research and insights through strategic recommendationsLead and mentor a team of strategists across consumer research, POV development, creative strategy, and brand buildingPartner closely with brand leadership, creative, media, analytics, and subject matter experts to develop and execute integrated strategiesDevelop compelling strategic narratives and present recommendations to clients and internal stakeholdersContribute to new business efforts, including strategy development and presentationsHelp shape thought leadership, insights, and strategic perspectives within the brand strategy disciplineMentor and develop team members through ongoing coaching, training, and feedback 7+ years of experience in an advertising agency environment focused on brand strategy, brand planning, or account planningStrong experience with multicultural advertising and a demonstrated understanding of Hispanic consumers and cultureFluency in English and SpanishA strategic thinker who is comfortable challenging conventional thinking and bringing a thoughtful point of viewCuriosity and a genuine interest in understanding different cultures, perspectives, experiences, and communitiesA proven track record of developing insightful, effective brand strategiesExcellent presentation and storytelling skillsStrong knowledge of primary research methodologies, including focus group moderationAbility to analyze data and translate research and analytics into clear strategic insightsStrong project management skills with the ability to prioritize across multiple clients and initiativesExceptional attention to detail and accuracyProfessional, confident communication skills with both internal teams and clientsSelf-motivated and collaborative, with the ability to contribute effectively within an integrated agency environmentResourceful problem solver who can navigate challenges and find practical solutions

Location: Temp Atlanta /prefer relocation to Dallas, TX Type: Full-Time What You'll Do Lead brand strategy and help drive growth across client accounts, including brand, business, and scope objectivesOwn and guide the brand development process from research and insights through strategic recommendationsLead and mentor a team of strategists across consumer research, POV development, creative strategy, and brand buildingPartner closely with brand leadership, creative, media, analytics, and subject matter experts to develop and execute integrated strategiesDevelop compelling strategic narratives and present recommendations to clients and internal stakeholdersContribute to new business efforts, including strategy development and presentationsHelp shape thought leadership, insights, and strategic perspectives within the brand strategy disciplineMentor and develop team members through ongoing coaching, training, and feedback 7+ years of experience in an advertising agency environment focused on brand strategy, brand planning, or account planningStrong experience with multicultural advertising and a demonstrated understanding of Hispanic consumers and cultureFluency in English and SpanishA strategic thinker who is comfortable challenging conventional thinking and bringing a thoughtful point of viewCuriosity and a genuine interest in understanding different cultures, perspectives, experiences, and communitiesA proven track record of developing insightful, effective brand strategiesExcellent presentation and storytelling skillsStrong knowledge of primary research methodologies, including focus group moderationAbility to analyze data and translate research and analytics into clear strategic insightsStrong project management skills with the ability to prioritize across multiple clients and initiativesExceptional attention to detail and accuracyProfessional, confident communication skills with both internal teams and clientsSelf-motivated and collaborative, with the ability to contribute effectively within an integrated agency environmentResourceful problem solver who can navigate challenges and find practical solutions

Location: Fort Worth, TX (Hybrid) Salary: $80K-$85K DOE Our client, a well-established independent advertising agency is seeking a Senior Media Planner to develop and lead integrated media strategies across traditional and digital channels. This is an excellent opportunity for a media planner looking to step into a more strategic role and work across a broad range of clients and media disciplines. Develop integrated media plans across broadcast, OOH, print, paid social, digital, and programmatic channels.Analyze audience, market, and competitive data to inform media strategy and investment decisions.Partner with account and creative teams to align media plans with client objectives.Build planning documents, budget allocations, and media recommendations.Support campaign forecasting, targeting strategy, and media mix development.Review campaign setups and provide quality assurance to ensure alignment with approved plans and budgets.Contribute strategic recommendations for client presentations and new business opportunities.Leverage emerging technologies, data, and AI-driven tools to improve planning and performance.

Sr. Media Planner, NY, New York (hybrid option) Candidates must have a solid foundation in and proven ability to manage day-to-day media planning, buying, and performance reporting. The agency offers an employee-centric working environment, with a proven track record of allowing for continued growth and career advancement from within, as well as many benefits unique to the agency. This position will be hybrid with a few days on office, a few at home- days of week your choice. Apply to learn more details about what makes this opportunity so unique!