Active Interest Media

Marketing Manager, Tours & Events We produce 15 consumer tours and events each year across our portfolio of brands in homebuilding, woodworking, gardening, sewing, and cooking. As Marketing Manager, Tours & Events, you will execute the full consumer marketing cycle for these experiences: building interest pipelines, driving ticket and tour spot sales, nurturing attendees into loyal repeat customers, and supporting the organic brand engagement that keeps our event brands top-of-mind year-round. This is a hands-on execution role for a marketer who is comfortable owning a revenue number, managing multiple campaigns simultaneously, and building the lifecycle marketing programs that turn a first-time attendee into a multi-year loyal customer. Key Responsibilities: 3+ years of experience in digital marketing, with a demonstrated track record of driving revenue across multiple tours and or events — ideally at a media company or enthusiast brand.

Active Interest Media is seeking an Independent Contractor for Advertising Services in Des Moines, IA. The role involves data entry into Ad Orbit, assisting with ad material development, and layout creation for advertisements. The position supports a small Ad Service team and collaborates with Ad Sales staff and advertisers. Part-time hours (20-25/wk) with contractor status are offered.

Description We have an independent contractor position (20-25 hours per week) available in our Advertising Services group. This position will support our Ad Service team of three people. Responsibilities include entering data into Ad Orbit (our Advertising CRM), working with Ad Sales staff and advertisers for ad materials, develop layouts, and other support tasks as assigned.

DescriptionActive Interest Media is seeking a Digital Advertising Operations Manager / Director to lead, modernize, and scale our digital advertising operations function. This position reports directly to the SVP of Sales and is a key member of the Advertising leadership team.RequirementsOwn End-to-end Execution Of All Digital Campaigns IncludingDisplay (O&O and programmatic / extended reach)Email marketing / newslettersSponsored content and custom programsSocial and emerging digital productsVideoEnsure All CampaignsLaunch on time and error‑freeAre fully aligned with IOs and client expectationsMeet or exceed performance benchmarksImplement QA processes and trafficking standards to eliminate execution errors.Establish clear SLAs for campaign setup, optimization, and reporting.Lead ongoing campaign optimization strategy across all active campaigns.Translate campaign data into actionable insights and recommendations.Ensure Every Campaign IncludesMid‑flight optimization checkpointsPost‑campaign analysis with clear performance narrativePartner with vendors and platforms (e.g., AdCellerant, programmatic partners) to maximize results.Drive improvement inCTR, conversions, engagement metricsClient ROI and renewal ratesBuild and enforce a standardized reporting framework.Ensure all reports are timely, accurate, and client‑ready.Elevate reporting from data dumps to strategic insights.Provide Sales WithClear performance summariesForward‑looking recommendationsUpsell/renewal opportunities based on resultsLead, coach, and develop the Digital Ad Operations team.Establish a Culture OfAccountabilityResponsivenessContinuous improvementImplement training programs to upskill team in platforms and tools, optimization techniques, and client communication standards.Evaluate team structure and recommend hiring or restructuring as needed.Act as the primary bridge between Sales and Operations.Support Sales inBuilding smarter, more effective proposalsSetting realistic expectations with clientsStructuring campaigns for performance and scalabilityEducate and train sellers on digital product capabilities, the best practices for packaging and positioning, and what drives campaign success (and failure).Join key client calls as subject matter expert.Audit current workflows and implement scalable, repeatable processes.Partner on CRM and system integration (e.g., Ad Orbit transition).Establish KPIs and dashboards across campaign delivery timelines, performance metrics, and team productivity.Identify inefficiencies and drive automation and simplification.Ensure rate integrity and operational alignment with pricing and packaging.Success metrics:On‑time campaign launch rateReduction in errors / makegoodsImprovement in campaign performance metricsReporting turnaround timeSales satisfaction and adoption of digital productsClient retention and renewal ratesOperational efficiency and throughputQualifications5–10+ years in digital advertising operations, ad tech, or campaign management.Proven experience leading and developing teams.Deep understanding ofProgrammatic advertisingAd serving and traffickingEmail marketing and audience targetingCampaign analytics and optimizationExperience working cross‑functionally with Sales teams.Strong command of ad platforms, reporting tools, and CRM systems.Ability to operate both strategically and tactically.Builder + operator: comfortable fixing and scaling a function.Highly accountable with a bias for action and urgency.Strong communicator who can simplify complexity for Sales teams.Data‑driven with a focus on outcomes, not just activity.Comes from a place of “yes” regarding new products, changes or ideas.Thrives in environments that require change, structure, and leadership.Is, and is thought of as, un‑boring.Why This Role MattersTransform digital operations into a competitive advantage.Directly influence revenue growth and client success.Build a best‑in‑class operational team within a growing media organization.Why AIM?Highly engaged, passionate audiences. Real product depth across digital, events, and content. Entrepreneurial environment with leadership visibility. Opportunity to shape revenue—not just chase it.

Active Interest Media is looking for a Social Media Strategist based in Des Moines, Iowa. In this role, you will drive the social media strategy for three gardening brands, ensuring consistent messaging and brand voice across major platforms.The ideal candidate will have 3–5+ years of experience in social media strategy and content production, strong collaboration skills, and proficiency in using social media management tools. The role offers an opportunity to work with a dynamic team focused on engaging diverse audiences.#J-18808-Ljbffr

This role is responsible for ensuring flawless execution of all paid digital campaigns, while building a high‑performing team grounded in accountability, speed, and customer‑centric delivery. This position reports directly to the SVP of Sales and is a key member of the Advertising leadership team. Provide Sales With Clear performance summaries Forward‑looking recommendations Upsell/renewal opportunities based on results Lead, coach, and develop the Digital Ad Operations team. Success metrics: On‑time campaign launch rate Reduction in errors / makegoods Improvement in campaign performance metrics Reporting turnaround time Sales satisfaction and adoption of digital products Client retention and renewal rates Operational efficiency and throughput Qualifications 5–10+ years in digital advertising operations, ad tech, or campaign management. Is, and is thought of as, un‑boring.

Active Interest Media is looking for a Digital Advertising Operations Manager / Director based in Des Moines, Iowa. This role involves leading and scaling digital advertising operations while ensuring the successful execution of campaigns. You'll partner with Sales to enhance performance and client satisfaction. Candidates should have substantial experience in digital advertising and proven leadership abilities. This role presents a chance to influence revenue growth and build a top-tier operational team within a dynamic media environment.

This role is responsible for ensuring flawless execution of all paid digital campaigns, while building a high‑performing team grounded in accountability, speed, and customer‑centric delivery. This leader will play a critical role in transforming our operations into a strategic growth engine—partnering closely with Sales to improve campaign performance, client outcomes, and revenue retention/expansion. This position reports directly to the SVP of Sales and is a key member of the Advertising leadership team. On‑time campaign launch rate Reduction in errors / makegoods Improvement in campaign performance metrics Reporting turnaround time Sales satisfaction and adoption of digital products Client retention and renewal rates Operational efficiency and throughput Is, and is thought of as, un‑boring.