Acosta

The Director, Commerce Media is responsible for leading activation strategy and integrated media planning for Commerce clients, ensuring programs are designed to meet client objectives, drive measurable business outcomes, and support growth across the connected commerce ecosystem. This role will partner closely with client leads, strategy, creative, analytics, and commerce media teams to develop and guide media plans across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Albertsons, ADUSA, Instacart, Shipt, and regional partners, as well as retail media technology and partner platforms such as Criteo, CitrusAd, Pacvue, Skai, CommerceIQ, and The Trade Desk. Lead commerce media activation strategy across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Instacart, Albertsons, ADUSA, and regional partners, ensuring plans are aligned to client objectives, retailer priorities, and measurable business outcomes.Guide integrated media planning across onsite, offsite, search, display, CTV/OLV, paid social, in-store media, incentives, and other third-party commerce activation tactics.Serve as a senior strategic partner to client leads and commerce media teams, acting as a bridge between client objectives, retailer opportunities, media execution, and performance optimization.Actively contribute to media account strategy, including KPI development, budget allocation, vendor and partner selection, test-and-learn priorities, performance tracking, and ongoing industry monitoringBuild and present strategic media recommendations, business reviews, and activation plans that translate client goals into clear, actionable commerce media solutions.Collaborate with cross-functional teams, including client engagement, strategy, creative, analytics, operations, agency partners, retailer partners, and ad technology partners to ensure advertising strategies are connected to broader business objectives.Partner with analytics and media teams on post-campaign analysis, identifying insights, implications, and recommendations that support repeat business, performance improvement, and organic growth.Maintain strong working relationships with retail media networks, media agencies, technology partners, and internal stakeholders to identify new opportunities, improve executional efficiency, and advance client outcomes.Stay current on retail media, marketplace, programmatic, shopper marketing, and commerce industry trends to proactively evolve client strategies and maintain a competitive advantage.Oversee flawless media execution in compliance with client-approved processes, ensuring proactive communication, cost management, optimization, and continuous improvement across assigned programs.Manage stewardship responsibilities, including tracking time worked by project, maintaining margins, and proactively managing hours and scope in partnership with client service teams.Other duties as assigned Knowledge, Skills and Abilities Requirements: Strong command of retail media networks and commerce platforms, including Amazon, Walmart Connect, Target/Roundel, Kroger/KPM, Instacart, and other primary retail media partners.Strategic thinker with the ability to translate shopper, retailer, media, and client business objectives into actionable commerce media plans.Adept at analyzing results, synthesizing data, identifying insights and implications, and developing clear, actionable recommendations.Confident presenter and persuasive communicator with the ability to explain complex data, media strategy, and performance recommendations to clients and internal stakeholders.Strong cross-functional collaboration skills with the ability to operate across client engagement, strategy, creative, analytics, operations, retailer, and agency teams.Ability to manage multiple priorities, concurrent clients, deadlines, and campaign workstreams in a fast-paced environment.Strong partner management skills, including identifying partnership opportunities, evaluating vendors, supporting negotiations, and ensuring excellence in execution.Player-coach mindset with the ability to mentor team members, support specialists, and help elevate commerce media expertise across the broader organization

Assist Sales Specialists at property to engage consumers. Job will require field activity including walking at MDU properties to distribute flyers. Will require calling customers to generate sales leads. Product Connections is a part of Acosta Group a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency.

Job Description Join our dynamic team as a Community Marketing Representative! This position offers full-time hours, and we value flexibility as evening and weekend work may be required. Pre-promote events and special offers.Distribute promotional materials, including flyers, throughout target areas.Engage in product promotion and raise awareness about our offerings.Contact potential customers to generate valuable sales leads for our Sales Specialists.Assist in setting up, maintaining, and dismantling event sites and materials.Perform administrative duties, including recapping activities.Travel to various cities as required for assignments.Qualifications High school diploma or equivalent.Must be at least 18 years old.Possess a strong work ethic, communication skills, and attention to detail.Experience in field promotions and sales is a plus.Tech-savvy and comfortable with digital tools.Willingness to engage in field activities, including walking around properties.Ability to manage event setups and take-downs.Proficient in making calls to generate leads.About Us

The Director, Commerce Media is responsible for leading activation strategy and integrated media planning for Commerce clients, ensuring programs are designed to meet client objectives, drive measurable business outcomes, and support growth across the connected commerce ecosystem. This role will partner closely with client leads, strategy, creative, analytics, and commerce media teams to develop and guide media plans across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Albertsons, ADUSA, Instacart, Shipt, and regional partners, as well as retail media technology and partner platforms such as Criteo, CitrusAd, Pacvue, Skai, CommerceIQ, and The Trade Desk. Lead commerce media activation strategy across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Instacart, Albertsons, ADUSA, and regional partners, ensuring plans are aligned to client objectives, retailer priorities, and measurable business outcomes.Guide integrated media planning across onsite, offsite, search, display, CTV/OLV, paid social, in-store media, incentives, and other third-party commerce activation tactics.Serve as a senior strategic partner to client leads and commerce media teams, acting as a bridge between client objectives, retailer opportunities, media execution, and performance optimization.Actively contribute to media account strategy, including KPI development, budget allocation, vendor and partner selection, test-and-learn priorities, performance tracking, and ongoing industry monitoringBuild and present strategic media recommendations, business reviews, and activation plans that translate client goals into clear, actionable commerce media solutions.Collaborate with cross-functional teams, including client engagement, strategy, creative, analytics, operations, agency partners, retailer partners, and ad technology partners to ensure advertising strategies are connected to broader business objectives.Partner with analytics and media teams on post-campaign analysis, identifying insights, implications, and recommendations that support repeat business, performance improvement, and organic growth.Maintain strong working relationships with retail media networks, media agencies, technology partners, and internal stakeholders to identify new opportunities, improve executional efficiency, and advance client outcomes.Stay current on retail media, marketplace, programmatic, shopper marketing, and commerce industry trends to proactively evolve client strategies and maintain a competitive advantage.Oversee flawless media execution in compliance with client-approved processes, ensuring proactive communication, cost management, optimization, and continuous improvement across assigned programs.Manage stewardship responsibilities, including tracking time worked by project, maintaining margins, and proactively managing hours and scope in partnership with client service teams.Other duties as assigned Knowledge, Skills and Abilities Requirements: Strong command of retail media networks and commerce platforms, including Amazon, Walmart Connect, Target/Roundel, Kroger/KPM, Instacart, and other primary retail media partners.Strategic thinker with the ability to translate shopper, retailer, media, and client business objectives into actionable commerce media plans.Adept at analyzing results, synthesizing data, identifying insights and implications, and developing clear, actionable recommendations.Confident presenter and persuasive communicator with the ability to explain complex data, media strategy, and performance recommendations to clients and internal stakeholders.Strong cross-functional collaboration skills with the ability to operate across client engagement, strategy, creative, analytics, operations, retailer, and agency teams.Ability to manage multiple priorities, concurrent clients, deadlines, and campaign workstreams in a fast-paced environment.Strong partner management skills, including identifying partnership opportunities, evaluating vendors, supporting negotiations, and ensuring excellence in execution.Player-coach mindset with the ability to mentor team members, support specialists, and help elevate commerce media expertise across the broader organization

Be able to coach and mentor junior talent to become retail media solution experts.Train Retail Media Sponsored Ad and Programmatic Specialists in best practices and operational processes.Inspire your direct reports to reach their quarterly, annual, and long-term goals.Foster a culture of open communication and 360-degree feedback.Collaborate cross-functionally with internal and external partners to evangelize team’s value and expertise.Support Senior Director of Retail Media Operations with team development, team routines, and team vision. Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners.Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.Create proposals and presentations to represent solutions designed around client goals.Lead client meetings to understand client needs.Prepare and present quarterly and annual business reviews for top-tier clients. Support the management of sponsored search, Amazon DSP, and programmatic ad campaigns for top tier clients, including keyword research, campaign setup, DSP order builds, audience strategy, targeting, bidding, budget management, pacing, and performance analysis.Review campaign billing for accuracy.Aid in keyword research and competitive analysis to uncover new marketing opportunities.Identifies opportunities to streamline processes and create supporting documentation. Support campaign monitoring and performance, leveraging data insights to optimize targeting, audiences, keywords, bids, ad placements, and DSP bid strategies.Support post-campaign analysis, providing recommendations to promote repeat business.Provide reporting and insights updates on client performance to stakeholders, leadership, and clients; confidently speak to, defend, and rationalize DSP strategy, investment decisions, and optimization recommendations.Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.Identify opportunities for upselling, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage An expert across 3 or more retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (Amazon DSP, AMC, Criteo, Citrus Ads, Skai), adapting recommendations based on advertiser needs.Understand programmatic buying, real-time bidding, audience segmentation, Amazon DSP order setup, bidding logic, and audience strategy.Stay current with industry trends, algorithm updates, and competitive landscape to proactively adapt strategies; helps develop competitive analysis as needed.Undertake additional responsibilities as needed to support team and client requirements.

Be able to coach and mentor junior talent to become retail media solution experts.Train Retail Media Sponsored Ad and Programmatic Specialists in best practices and operational processes.Inspire your direct reports to reach their quarterly, annual, and long-term goals.Foster a culture of open communication and 360-degree feedback.Collaborate cross-functionally with internal and external partners to evangelize team’s value and expertise.Support Senior Director of Retail Media Operations with team development, team routines, and team vision. Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners.Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.Create proposals and presentations to represent solutions designed around client goals.Lead client meetings to understand client needs.Prepare and present quarterly and annual business reviews for top-tier clients. Support the management of sponsored search, Amazon DSP, and programmatic ad campaigns for top tier clients, including keyword research, campaign setup, DSP order builds, audience strategy, targeting, bidding, budget management, pacing, and performance analysis.Review campaign billing for accuracy.Aid in keyword research and competitive analysis to uncover new marketing opportunities.Identifies opportunities to streamline processes and create supporting documentation. Support campaign monitoring and performance, leveraging data insights to optimize targeting, audiences, keywords, bids, ad placements, and DSP bid strategies.Support post-campaign analysis, providing recommendations to promote repeat business.Provide reporting and insights updates on client performance to stakeholders, leadership, and clients; confidently speak to, defend, and rationalize DSP strategy, investment decisions, and optimization recommendations.Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.Identify opportunities for upselling, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage An expert across 3 or more retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (Amazon DSP, AMC, Criteo, Citrus Ads, Skai), adapting recommendations based on advertiser needs.Understand programmatic buying, real-time bidding, audience segmentation, Amazon DSP order setup, bidding logic, and audience strategy.Stay current with industry trends, algorithm updates, and competitive landscape to proactively adapt strategies; helps develop competitive analysis as needed.Undertake additional responsibilities as needed to support team and client requirements.

Be able to coach and mentor junior talent to become retail media solution experts.Train Retail Media Sponsored Ad and Programmatic Specialists in best practices and operational processes.Inspire your direct reports to reach their quarterly, annual, and long-term goals.Foster a culture of open communication and 360-degree feedback.Collaborate cross-functionally with internal and external partners to evangelize team’s value and expertise.Support Senior Director of Retail Media Operations with team development, team routines, and team vision. Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners.Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.Create proposals and presentations to represent solutions designed around client goals.Lead client meetings to understand client needs.Prepare and present quarterly and annual business reviews for top-tier clients. Support the management of sponsored search, Amazon DSP, and programmatic ad campaigns for top tier clients, including keyword research, campaign setup, DSP order builds, audience strategy, targeting, bidding, budget management, pacing, and performance analysis.Review campaign billing for accuracy.Aid in keyword research and competitive analysis to uncover new marketing opportunities.Identifies opportunities to streamline processes and create supporting documentation. Support campaign monitoring and performance, leveraging data insights to optimize targeting, audiences, keywords, bids, ad placements, and DSP bid strategies.Support post-campaign analysis, providing recommendations to promote repeat business.Provide reporting and insights updates on client performance to stakeholders, leadership, and clients; confidently speak to, defend, and rationalize DSP strategy, investment decisions, and optimization recommendations.Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.Identify opportunities for upselling, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage An expert across 3 or more retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (Amazon DSP, AMC, Criteo, Citrus Ads, Skai), adapting recommendations based on advertiser needs.Understand programmatic buying, real-time bidding, audience segmentation, Amazon DSP order setup, bidding logic, and audience strategy.Stay current with industry trends, algorithm updates, and competitive landscape to proactively adapt strategies; helps develop competitive analysis as needed.Undertake additional responsibilities as needed to support team and client requirements.

Guide the paid media strategy & tactics for a portfolio of clients: contribution to the media planning process, budget setting, industry tracking, test & learn agenda, etc. Participate in the establishment, tracking, and reporting of business and media KPIs. Manage daily performance across channels including, but not limited to: SEM, programmatic, display remarketing, paid social media, and affiliate to deliver on campaign goals and KPIs.Support leadership by proposing and managing performance improvements that provide positive revenue impact across media mix.Utilize analytical ability to evaluate end-to-end customer experience beyond paid media and identify improvements across channels and touchpoints.Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal.Identify areas of saturation and points of diminishing returns within audiences and platforms and recommend solutions to maximize return on ad spend.Work with the Measurement team to continually improve the media measurement planning and reporting process.Understand and effectively communicate synergies across content, media activations and performance outcomes to client partners.Work with account teams to produce media quotes that cover time generate positive margin.Maintain media budgets and provide guidance on reallocation of funds across digital platforms and channels when needed.Manage media IOs and POs to ensure partners are paid accurately and on time.Ensure all media tagging is correctly executed with support vendors and measurement team within DCM and GA.Oversee activations executed by junior team members to drive customer acquisition and greatest return on investment.Compile client research, competitive data and digital landscape information to share with broader client team on ongoing basis.Research emerging digital platforms and communications strategies to support client recommendations.Stay current. High School Diploma/GEDBachelor’s DegreeBachelor’s degree preferred3 years of prior experience in performance-led digital marketing.1 year of prior supervisory/management experience. Working knowledge of excel for data mining/management, platform budgeting and planning.

Call potential customers to create sales leads that will be distributed to Sales Specialists. Product Connections is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Job will require field activity including walking at MDU properties to distribute flyers.Will require set up, tear down and maintenance of event site and materials.Will require calling customers to generate sales leads.

Acosta is seeking a Senior Specialist for Retail Media Sponsored Ads in Atlanta, GA. This role involves developing strategies to drive sales and visibility, managing client relationships, and executing end-to-end ad campaigns while aligning with business objectives. The ideal candidate will have 4-6 years of experience in retail media, strong analytical skills, and a track record of achieving client objectives. Proficiency in ad technology and performance marketing is essential. #J-18808-Ljbffr

Acosta is looking for a Retail Media Sponsored Ads, Senior Specialist with over 4 years of experience in managing retail media campaigns. You will develop strategies to drive sales and visibility for top-tier clients while collaborating with key stakeholders. Your role includes managing ad budgets, optimizing campaigns through data insights, and conducting performance reporting. This full-time position is based in Chicago and requires strong analytical and communication skills. #J-18808-Ljbffr

As a Retail Media Sponsored Ads, Senior Specialist, you will develop and execute strategies to drive sales and increased visibility, working closely with media agencies, client teams, retailer partners, and ad technology partners. Retail Media Strategy:Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners.Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.Create proposals and presentations to represent solutions designed around client goals.Lead client meetings to understand client needs.Be able to work independently and as a team to drive client success.Campaign Management:Manage end-to-end of sponsored ad products campaigns for mid to top tier clients, including keyword research, campaign setup, and performance analysis.Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations.Troubleshoot and resolve any issues or challenges with campaigns, ensuring timely and effective resolution.Aid in campaign billing by reviewing for accuracy.Respond to ad-hoc report requests and customize client performance tracking.Perform detailed keyword research and competitive analysis to uncover new marketing opportunities.Adheres to all processes associated with the role; recommends process streamlining / optimization.Optimization & Performance Monitoring:Monitor and analyze campaign performance, leveraging data insights to optimize targeting, keywords, bids, and ad placements.Support post-campaign analysis, providing recommendations to promote repeat business.Provide regular reporting and insights on campaign performance to stakeholders and clients.Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.Identify opportunities for upselling and cross-selling opportunities, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantageIndustry Knowledge & Proficiency:Manage clients and brands across 3 or more retail media networks (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and adapt recommendations based on advertiser needs.Stay current with industry trends, algorithm updates, and competitive landscape to proactively adapt strategies; helps develop competitive analysis as needed.Undertake additional responsibilities as needed to support team and client requirements. At least 4 years of experience in managing retail media sponsored ads (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives.Proficiency in performance marketing, conversion optimization, and online customer acquisition.Experience or expert of ad technology that supports retail media solutions, such as Skai, Hellium10, Pacvue, Analytic Index, Amazon Marketing Cloud, Intentwise)An exceptional eye for detail, analytical and ability to solve problems given the fast-paced nature of our division, the aptitude to multitask.Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups.An organized approach and a real team player who is willing to roll up sleeves.Command of essential Microsoft Office applications, Excel with the ability to use formulas, functions, and pivot tables at an intermediate to advanced level.Adept in project and campaign management across concurrent clients and campaigns.Strong verbal and written communicationComfortable leading and presenting recommendation to clients.Ability to nurture collaborative relationships.Ability to work and resolve issues cross-functionally.Ability to manage multiple priorities and concurrent deadlines.Collaborative and curious spirit Job may require moderate physical effort including lifting materials and equipment weighing less than 50 pounds. This position involves viewing a computer monitor for more than 30% of the time.

Retail Media Strategy:Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners.Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.Create proposals and presentations to represent solutions designed around client goals.Lead client meetings to understand client needs.Be able to work independently and as a team to drive client success.Campaign Management:Manage end-to-end of sponsored ad products campaigns for mid to top tier clients, including keyword research, campaign setup, and performance analysis.Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations.Troubleshoot and resolve any issues or challenges with campaigns, ensuring timely and effective resolution.Aid in campaign billing by reviewing for accuracy.Respond to ad-hoc report requests and customize client performance tracking.Perform detailed keyword research and competitive analysis to uncover new marketing opportunities.Adheres to all processes associated with the role; recommends process streamlining / optimization.Optimization & Performance Monitoring:Monitor and analyze campaign performance, leveraging data insights to optimize targeting, keywords, bids, and ad placements.Support post-campaign analysis, providing recommendations to promote repeat business.Provide regular reporting and insights on campaign performance to stakeholders and clients.Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.Identify opportunities for upselling and cross-selling opportunities, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantageIndustry Knowledge & Proficiency:Manage clients and brands across 3 or more retail media networks (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and adapt recommendations based on advertiser needs.Stay current with industry trends, algorithm updates, and competitive landscape to proactively adapt strategies; helps develop competitive analysis as needed.Undertake additional responsibilities as needed to support team and client requirements. At least 4 years of experience in managing retail media sponsored ads (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives.Proficiency in performance marketing, conversion optimization, and online customer acquisition.Experience or expert of ad technology that supports retail media solutions, such as Skai, Hellium10, Pacvue, Analytic Index, Amazon Marketing Cloud, Intentwise)An exceptional eye for detail, analytical and ability to solve problems given the fast-paced nature of our division, the aptitude to multitask.Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups.An organized approach and a real team player who is willing to roll up sleeves.Command of essential Microsoft Office applications, Excel with the ability to use formulas, functions, and pivot tables at an intermediate to advanced level.Adept in project and campaign management across concurrent clients and campaigns.Strong verbal and written communicationComfortable leading and presenting recommendation to clients.Ability to nurture collaborative relationships.Ability to work and resolve issues cross-functionally.Ability to manage multiple priorities and concurrent deadlines.Collaborative and curious spirit Job may require moderate physical effort including lifting materials and equipment weighing less than 50 pounds. This position involves viewing a computer monitor for more than 30% of the time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are seeking an experienced Account Supervisor with a strong background in shopper marketing and agency account leadership. Client & Account Leadership Support Director/VP in managing account profitability Ready for a career path that’s as unique as you? Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations.