97th Floor

97th Floor in Utah seeks an advertising strategist to own multi-channel campaigns for high-investment client accounts. You’ll manage complex budgets, optimize $300K+ monthly spend, and collaborate with content marketers, designers, and account directors to develop messaging rooted in audience insight and performance feedback. You’ll translate business objectives into ad strategy, use data to prioritize channels, audiences, and investments, and lead end-to-end campaign launches with strong

That’s what we’re focused on when we help our clients meet their marketing goals and lead people to brands and products they need. Collaborate closely with content marketers, designers, and account directors to develop compelling creative and messaging rooted in audience insight and performance feedback.Translate business objectives into ad strategy, using performance data to prioritize channels, audiences, and investment levels that drive measurable growth.Build, launch, and optimize campaigns end-to-end, including audience development, keyword research, bidding strategies, creative testing, conversion tracking, and budget pacing.Lead client communication for advertising initiatives, confidently explaining strategy, results, tradeoffs, and recommendations in a way that connects platform metrics to real business outcomes.Stay ahead of platform changes and industry trends, proactively testing new features, formats, and channels while sharing insights and best practices with the broader team.Contribute to process improvement and knowledge sharing, helping evolve internal playbooks, testing frameworks, and reporting standards for the ads team. What we’re looking for: No checkouts required.Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.On-site Gym: 24/7 access with lockers and showers.Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.Note: Benefits and perks can change. If you’re someone who’s ready to contribute, and excited to be part of a team that genuinely wants you to succeed — you’re our kind of person.

Our mission at 97th Floor is to elevate people and brands we believe in. You'll thrive here if you're motivated to reach goals with your clients and you enjoy close collaboration. This role works closely with Account Directors to help ensure client work is thoughtful, well-coordinated, and aligned to business goals. Clients feel supported, informed, and confident in the team Account Directors trust the AAD with increasing responsibility and ownership Team members feel clear on priorities, requirements, and expectations Strategic work aligns with client goals and leads to measurable outcomes Risks, issues, and opportunities are identified early and addressed proactively Medical: 75% paid for employees; 50% for dependents Dental: 75% paid for employees; 50% for dependents Vision (M: 75% paid for employees; 50% for dependents Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)

Build, launch, and optimize campaigns end-to-end, including audience development, keyword research, bidding strategies, creative testing, conversion tracking, and budget pacing. Contribute to process improvement and knowledge sharing, helping evolve internal playbooks, testing frameworks, and reporting standards for the ads team. What we’re looking for: to continuously refine targeting, creative strategy, and budget allocation for measurable business growth. If you’re someone who’s ready to contribute, and excited to be part of a team that genuinely wants you to succeed — you’re our kind of person.

What you’ll do: What we’re looking for: Bachelor's degree in marketing or related field (preferred, not required)Minimum four years of hands-on paid media experience managing campaigns across at least four platforms — Google Ads, Meta, Microsoft Ads, and programmatic/CTV experience strongly preferred.Proven ability to manage complexity across multiple client accounts simultaneously, balancing competing priorities without dropping performance quality.Deep fluency in Google Ads campaign types, including Search, Display, Performance Max, and AI Max — including how to structure, monitor, and explain them to clients.Skilled at interpreting ROAS, CPA, CPL, and other performance signals to make fast, well-reasoned optimizations across targeting, creative, and budget allocation.Expertise in conversion tracking, attribution, and dashboard reporting, including building and maintaining Looker Studio dashboards tied to client business goals.Strong client communication and strategic storytelling skills — the ability to turn data into clear insights and recommendations that help clients understand the "why," not just the "what. No checkouts required.Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.On-site Gym: 24/7 access with lockers and showers.Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.Note: Benefits and perks can change. If you’re someone who’s ready to contribute, and excited to be part of a team that genuinely wants you to succeed — you’re our kind of person.