Marketing & Paid Media Strategist
Contractor Growth Network
charlotte, North Carolina | 1 weeks ago
We're hiring a Marketing & Paid Media Strategist to own two things: CGN's internal marketing and the paid ads strategy we deliver for clients. On the client side, you'll own paid ads strategy and execution for contractors who purchase paid advertising as part of their CGN package — setting strategy directly with clients and through our CSMs, then directing CGN's internal team to build, launch, and manage the campaigns across Google Ads and Meta, built around CGN's client lead pages. Own paid ads strategy for clients who purchase paid advertising as a CGN add-on service Set and lead paid ads strategy directly with clients and through CSMs — Google Ads and Meta Direct CGN's internal team to build, launch, and manage client campaigns across Google Ads and Meta, built around CGN's client lead pages Monitor client campaign performance, identify optimization opportunities, and communicate results in plain language Ensure client paid ads strategy is aligned with their overall CGN marketing plan and lead generation goals 5+ years in marketing, with experience owning strategy or leading a team Agency background — you understand how agencies work and how to market one Hands-on paid media mastery across Google Ads, Meta, and YouTube — you build, manage, and optimize campaigns yourself, and you can speak fluently to how each platform's targeting, bidding, and algorithms have shifted over the past year A habit of staying ahead on both Google and Meta specifically — you can point to a recent change on each (an algorithm shift, new ad format, policy update) and how it already changed your approach, before a client asked Executive presence with clients — confident leading a call, translating strategy into plain language, and building enough trust that a contractor owner acts on your recommendation Experience making paid ads recommendations to clients — you can translate strategy into clear direction a contractor owner understands Comfortable owning full-cycle campaign execution for a live client roster — directing CGN's internal team to build, launch, and optimize, with you accountable for the result A track record of owning a lead-gen or pipeline number and hitting it Podcast marketing experience — you know how to grow an audience and understand the sponsorship and advertising landscape Funnel building experience — HubSpot proficiency required, with the ability to extend across multiple platforms Strong analytics skills and comfort with attribution — you know what's working and why Fluency with the tools we run on: Claude (AI), n8n (automation), and HubSpot Strong writing and editorial judgment, with a clear sense of brand and storytelling Experience managing people or external partners A genuine habit of learning — a newsletter, community, or course you're in right now, and something new you've tested in your own work in the last quarter A bias toward execution — you ship campaigns, measure them, and improve Submit your resume, a brief note on a paid media campaign you've owned — what the strategy was, what you built, and what it produced — and one recent change on Google Ads and one on Meta that's affected how you approach paid strategy, plus how you adjusted each.
Full-Time