Jobs in Bethesda

The Public Relations Specialist will develop and execute strategic communication initiatives for the Walter Reed National Military Medical Center. Responsibilities include managing media relations, writing press materials, and coordinating community engagement activities to support organizational goals.

The Public Relations Specialist will lead strategic communications, media relations, and audience engagement for federal healthcare organizations. Responsibilities include writing press materials, managing media inquiries, overseeing social media channels, and providing strategic counsel to senior leadership.

The Product Marketing Lead will define positioning, messaging, and go-to-market strategies for new products and features. The role involves collaborating with sales and product teams to create sales enablement materials, conduct competitive analysis, and drive brand awareness through strategic content.

The Product Marketing Lead will define positioning, messaging, and go-to-market strategies for company solutions. This role involves collaborating with sales and product teams to create high-impact sales enablement tools and thought leadership content to drive revenue growth.

The Strategic Communications Specialist will lead the development and production of high-visibility communications products, including speeches, newsletters, and marketing copy. The role involves managing the lifecycle of internal reports and collaborating with design teams to ensure consistent messaging across multiple platforms.

We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work anddon’tneed hand holding to make things happen.We’rea boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channelHeadquartered in Bethesda, MD, we combine institutional-grade investmentexpertisewith a quantitative process that is Built to Conquer Risk ®.As we continue our aggressive growth trajectory, we are looking for a Paid Ads Specialist (Multi-Platform Performance & Retargeting Expert) who can help accelerate brand awareness, lead generation, and advisor engagement through highly targeted, data-driven digital advertising campaigns.This position is based in our headquarters in Bethesda, Maryland and is an in-office role.SummaryThe Paid Ads Specialist is a performance-driven marketing professional responsible for developing, executing, and optimizing paid media campaigns across Linked In, Meta, and Google platforms. The ideal candidate has strong experience in paid media, retargeting strategies, campaign analytics, and performance marketing.Key ResponsibilitiesDevelop and manage paid advertising campaigns across Linked In, Google Ads, Meta, and other relevant platforms.Build full-funnel marketing campaigns designed to drive awareness, engagement, lead generation, and conversion.Create audience targeting strategies based on demographic, behavioral, and intent-based data.Manage campaign budgets and optimize spending to maximize ROI and efficiency.Retargeting & Audience DevelopmentDesign and implement sophisticated retargeting campaigns across multiple channels.Build audience segmentation strategies that improve engagement and conversion rates.Create multi-touch nurturing campaigns that move prospects through the buyer journey.Continuously refine audience pools to improve campaign effectiveness and reduce acquisition costs.Performance Analytics & OptimizationMonitor campaign performance and identify opportunities for improvement.Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline contribution.Conduct A/B testing on creative, messaging, landing pages, and audience segments.Leverage attribution models and analytics tools to measure campaign effectiveness and inform future strategy.Cross-Functional CollaborationPartner with content, creative, and sales teams to align messaging and campaign objectives.Collaborate on landing page optimization and lead generation initiatives.Provide regular reporting and insights to leadership on campaign performance and marketing impact.Stay current on platform updates, industry trends, and emerging digital advertising opportunities.QualificationsRequired3–5 years of experience managing paid digital advertising campaigns.Hands-on experience with Linked In Campaign Manager, Google Ads, and Meta Ads Manager.Demonstrated success building and optimizing lead generation and conversion-focused campaigns.Strong understanding of audience targeting, retargeting, attribution, and conversion tracking.Experience managing advertising budgets and measuring return on investment.Analytical mindset with the ability to interpret data and make informed optimization decisions.Excellent communication and project management skills.Bachelor's degree in Marketing, Communications, Business, or a related field.PreferredExperience in financial services, asset management, fintech, or B2B marketing.Familiarity with Hub Spot, Google Analytics 4, Google Tag Manager, and CRM integrations.Experience with marketing automation platforms and lead nurturing workflows.Knowledge of SEO and broader digital marketing strategies.Certifications in Google Ads, Linked In Marketing Solutions, or Meta Blueprint.Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. Ifyou’relooking for a slow pace and low volume, thisisn’tfor you.If you want to drive, build, and scale, this is your shot.#J-18808-Ljbffr

We work with entrepreneurial publishers to deliver monthly print and digital content centered on neighborhood events, local businesses, and community stories. · B2B Sales: Sell both print and digital advertising products Work Culture: · Flexible schedule with full control over your time. · Sales Experience – Proven ability to sell advertising or marketing solutions to local businesses, especially in print or digital media.

This role involves crafting high-level executive communications, speeches, and strategic narratives to support C-suite leadership. The position requires managing an executive's social media presence and developing compelling content to amplify corporate brand messaging across various platforms.

The Brand Manager will lead brand awareness campaigns, co-branding initiatives, and market research to elevate Aledade's visibility in the healthcare technology sector. This role involves cross-functional collaboration to manage brand guidelines and optimize promotional strategies using AI-driven tools.

The ideal candidate has strong experience in paid media, retargeting strategies, campaign analytics, and performance marketing. Develop and manage paid advertising campaigns across LinkedIn, Google Ads, Meta, and other relevant platforms.Build full-funnel marketing campaigns designed to drive awareness, engagement, lead generation, and conversion.Create audience targeting strategies based on demographic, behavioral, and intent-based data.Manage campaign budgets and optimize spending to maximize ROI and efficiency. Design and implement sophisticated retargeting campaigns across multiple channels.Build audience segmentation strategies that improve engagement and conversion rates.Create multi-touch nurturing campaigns that move prospects through the buyer journey.Continuously refine audience pools to improve campaign effectiveness and reduce acquisition costs. Monitor campaign performance and identify opportunities for improvement.Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline contribution.Conduct A/B testing on creative, messaging, landing pages, and audience segments.Leverage attribution models and analytics tools to measure campaign effectiveness and inform future strategy. 3–5 years of experience managing paid digital advertising campaigns.Hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager.Demonstrated success building and optimizing lead generation and conversion-focused campaigns.Strong understanding of audience targeting, retargeting, attribution, and conversion tracking.Experience managing advertising budgets and measuring return on investment.Analytical mindset with the ability to interpret data and make informed optimization decisions.Excellent communication and project management skills.Bachelor's degree in Marketing, Communications, Business, or a related field.

The FLEX Director of Integrated Marketing Planning is responsible for supporting global marketing strategy, investment planning, and cross-functional alignment. This role facilitates communication between global and continent teams to ensure marketing objectives are met through effective project orchestration and performance reporting.

The Senior Director of Global Integrated Marketing & Creative Strategy will lead the brand architecture and storytelling for Marriott Bonvoy across a diverse global ecosystem. This role focuses on developing cohesive creative strategies that connect the brand to culture through partnerships, sponsorships, and integrated marketing campaigns.

The Vice President of Integrated Marketing & Creative Strategy leads the global vision and execution of 360-degree marketing campaigns for Marriott International. This role oversees brand architecture, creative strategy, and cross-platform partnerships to drive enterprise growth and customer engagement. The position requires a strategic leader to unify brand storytelling across loyalty programs, mobile apps, and diverse consumer touchpoints.

The Digital Content Creator will manage real-time news coverage and digital storytelling for FOX 5 DC across web, social, and streaming platforms. This role requires a fast-paced, detail-oriented professional to act as a digital lead within a modern newsroom environment.

The Digital Content Creator will manage real-time news coverage and digital storytelling for FOX 5 DC across web, social, and streaming platforms. This role requires a fast-paced, detail-oriented professional to act as a digital lead within a modern newsroom environment.

Description Summary: If you're highly organized, passionate about advertising, and could picture yourself enjoying analyzing data, we want to hear from you! Assists the team in managing and monitoring media buys, including digital media optimizations and reporting, for assigned client portfolio.Provides research for media planning, including contacting publications and other media to obtain information, requests and reviews media kits to obtain information, meets with media representatives one-on-one, obtains industry-specific information from trade associations, etc.Compiles and interprets media data and statistics.Processes media recommendations as required.Establishes and maintains goodwill and strong working relationships with the media supplier base.Answers all calls/emails from media representatives, gathers required information, and refers them to the media director or buyer if necessary.Effectively coordinates with internal and external client partner teams.Assists the team with client-facing Point of Views (POVs)/recommendations and ad hoc projects.Assists the team in managing and monitoring media buys, including digital media optimizations and reporting.Prepares materials for client and vendor meetings.Schedules, coordinates, and facilitates meetings with clients and vendors.Maintains team library of resources and media kits.Assists with all paid media trafficking functions. 0-1 years of relevant work experience - internships count, as do college courses and relevant experiences.Bachelor's degree or equivalent combination of education and experience in marketing, communication, business, or related disciplines.Strong communication skills.Like working with numbers and statistics.A strong passion for and desire to join the fast-paced world of media at an advertising agency.This is a flexible position - the hours are negotiable prior to the start of the program.

The FLEX Manager, Ad Ops will oversee the end-to-end execution and scaling of advertising campaigns across Marriott Media's digital and on-property channels. This role involves managing ad-serving technologies, ensuring campaign quality, and serving as a technical point of escalation for ad deployment issues.